Length: 6 courses
Access Length: 6 months
Price: $300/person (USD)
Bulk Pricing: 10+ Contact Us
Instant Access After Purchase
Lecture by Recorded Video
Stop and Start as Needed
Certificate of Completion
Software Lab Included?: N/A
Individuals and Groups
@ Your Location
This eLearning Bundle includes these six courses:
This course is a self-paced learning solution to fit your own schedule. Certstaffix Training eLearning courses you take on your own schedule in a web browser.
Have more than 10 students needing this course? Contact Us for bulk pricing.
You’ve heard of businesses making it big online, and others not making it at all – and the difference is whether or not they can master online marketing techniques.
Whether You’re Just Getting Started, Or Trying To Generate Better Results From Your Current Online Marketing Strategies – This Course Is A “How To” For Anyone Wanting To Generate More Profits Online
If You’re Just Starting Out, Or If You Need To Drive In Better Results With Your Marketing Budget – This Course Will Help You Design And Implement Your Effective Strategy.
Course Outline:
Introduction to Online Marketing
Search Engine Optimization (SEO)
White Hat vs Black Hat
Pay-Per-Click (PPC)
Social Media, Part 1
Social Media, Part 2
Email Marketing
Blogging
Planning Your Online Marketing Strategy
Features:
Video
Audio Narration
Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.
Course Outline:
Define social media, name several platforms, and explain the benefits and drawbacks of using each platform.
Create a content marketing plan that addresses audience, tone, relevance, frequency, and quality of content.
List the spheres of reputation according to the Harris Poll and explain how social media can be used to manage each sphere of an organization's reputation.
Describe why and how a company should monitor social media.
Explain various strategies for engaging with audiences via social media, and the aims of each form of engagement.
Set social media marketing objectives that correlate to specific sales and growth goals.
Describe how to integrate social media with mobile, email, and a hub website, and describe the advantages of doing so.
Demonstrate the difference between organic and paid reach, and list the factors that influence reach on various social media platforms.
Explain how to reach influencers and name at least two relevant influencers in the learner's industry.
Quantify the time and human capital that will be devoted to the learner's social media marketing campaign based on his or her organization's size.
Features:
Inline Activities
Video
Facebook is the largest social network in the world, with well over a billion users. The business case for using social media is compelling, and many already use Facebook as part of their online community. Facebook offers several channels that help build engagement, as well as tools that help businesses better leverage the site. Several metrics are available that allow companies to gauge their return on investment. This course will introduce you to how businesses can use Facebook as a method of social media marketing as well as the tools to build an engaging media community and the skills to measure your return on investment.
After completing this course, you should be able to:
Identify why businesses use Facebook for social media marketing
Recognize how to start a social media community on Facebook
State several ways to build engagement with customers using Facebook
Recall several tools that make it easier to use Facebook
List several ways to measure the return on investment from using Facebook
Features:
Audio Narration
Slide Type Presentation
There has been an explosion of growth in popular social media platforms, such as LinkedIn. LinkedIn is the largest professional social network in the world, with well over 238 million users. The business case for using social media is compelling, and many businesses and professionals already use LinkedIn as part of their online community. This course will discuss the role of LinkedIn for business marketing, how to build an engaging social media communities, and methods of measuring return on investment.
After completing this course, you should be able to:
Recognize the benefit of LinkedIn for business focused social media marketing
Recall how to start a social media community on LinkedIn
Identify several ways to build engagement with customers using LinkedIn
Identify several tools that make it easier to use LinkedIn
Define methods of measuring the return on investment from using LinkedIn
Features:
Audio Narration
Slide Type Presentation
There has been an explosion of growth in popular social media platforms in recent years, providing a variety of of methods for people to communicate and interact virtually. Twitter is one of the more popular social networks in the world. The argument for businesses to use social media is compelling, and many already use Twitter as part of their online presence. Twitter offers an easy-to-use channel that helps build engagement and the tools to help businesses better leverage their product or service online. This course will discuss the purpose and benefits to Twitter for businesses, how to use Twitter for marketing, and methods of measuring the success of Twitter marketing campaigns.
After completing this course, you should be able to:
Recall why businesses use Twitter for social media marketing
Identify how to start a social media community on Twitter
Choose several ways to build engagement with customers using Twitter
Recognize several tools that make it easier to use Twitter
Define methods to measure the return on investment from using Twitter
Features:
Audio Narration
Slide Type Presentation
Videos have become a popular method of communicating virtually among the popular social media platforms. YouTube is the world's second largest search engine, a driver of online culture, and a springboard for Internet fame. The business case for using social media is compelling, and many businesses already make use of YouTube as part of their virtual presence. YouTube offers several channels to help build engagement and tools to help better leverage the site. This course will discuss how YouTube can provide a platform for business marketing, from the basics of YouTube and video use for businesses to building your presence online and identifying the right metric for gauging return on investment.
After completing this course, you should be able to:
Recall reasons to use YouTube for business social media marketing
Define steps to starting a social media community on YouTube
Identify several ways to build engagement with customers using YouTube
Choose the appropriate tools that make it easier to use YouTube
Recognize measurement methods for return on investment from YouTube use
Features:
Audio Narration
Slide Type Presentation
Public instructor-led Social Media Marketing course prices start at $450 per student. Group training discounts are available.
Self-Paced Social Media Marketing eLearning courses cost $300 at the starting point per student. Group purchase discounts are available.
A: If you are wondering what social media marketing skills are important to learn, we've written a Social Media Marketing Skills and Learning Guide that maps out social media marketing skills that are key to master and which of our courses teaches each skill.
A: Social media marketing is the use of marketing techniques on social networks to support business objectives, including finding new prospects and converting them into customers. By using social media accounts, businesses can engage in online marketing and can inexpensively reach and connect with customers. When learning social media marketing, novices have a variety of training resources to choose from, including paid courses. In some cases, beginners can learn the fundamentals of social media marketing in only a few days. Those who hold a social media marketing certificate can be entrusted to be the digital face of their company while performing necessary marketing duties.
More Information on Learning and Using Social Media Marketing
A: To successfully learn social media marketing, beginners would do well to familiarize themselves with online marketing techniques. Afterward, students should identify which social media platforms they want to use and sign up for instructor-led courses that can teach them how to use the networks' particular tools to engage in digital marketing. Related courses that may help students understand social media marketing include business, communication, journalism, and public relations. Since social media networks and online marketing trends can change every day, it's important to keep up to date with the latest changes and advancements.
A: To successfully learn social media marketing techniques online, you'll first have to understand what social media marketing is, know your professional goals, and identify which social media platforms that you want to use. While it's possible to learn about social media marketing through websites or videos, there's no substitute for taking classes with knowledgeable instructors. Online classes, either taught live or on demand, can provide you with the training necessary to become a social media marketing master.
More Information on How to Learn Social Media Marketing Online
A: A variety of factors can determine how much you'll pay for social media marketing courses. These can include whether you choose a live or prerecorded course, enroll in group or individual classes, or take advantage of social media course bundles that cover multiple platforms. The most comprehensive classes can cost hundreds or even thousands of dollars, depending on the training company chosen. Employers and students can save a significant amount of money on educational costs if they make smart decisions about how and where they receive their training.
A: If you're looking for social media classes that can help you learn more about this important marketing tool, there are a few things to consider. First, decide what type of social media platform you want to focus on. There are many different social media platforms available, each with its unique features and target audience. Once you've chosen a platform, research different courses that focus on that particular platform.
Some social media classes may be better suited for beginners, while others may be more advanced. Consider your level of experience and skill when choosing a course. Additionally, make sure to read reviews of any social media class you're considering taking. This will give you a better idea of what to expect and whether or not the class is a good fit for you.
Choosing the right social media course can help you make the most of this powerful marketing tool. With the right instruction, you can learn how to use social media to reach your target audience, build relationships, and grow your business.
A: In a social media course, you will learn how to create and maintain social media accounts for businesses. You will learn how to create content, post updates, engage with followers, and measure the success of your social media campaigns. Additionally, you will learn best practices for social media marketing, including how to develop strategies and objectives, target your audience, and create and execute social media marketing plans.
A: Social media marketing can be a great way to connect with potential and current customers. But where do you start? If you're a beginner, there are a few key things you need to know before getting started.
First, it's important to understand the different types of social media platforms available. Each platform has its unique features and audience. For example, Facebook is great for staying in touch with friends and family, while Twitter is perfect for sharing news and insights.
Once you've chosen the social media platform that's right for you, it's time to start creating content. This can range from blog posts and articles to photos and videos. The important thing is to create content that is interesting and engaging for your audience.
Finally, don't forget to promote your social media content. This can be done through paid advertising or by using organic methods such as social media influencers.
You can learn these skills in Certstaffix Training's Social Media Marketing courses.
A: When it comes to social media, there are a few key skills that can help you stand out from the crowd. Here are the top social media skills that businesses are looking for:
1. Strategic thinking – Being able to think strategically about social media is critical for businesses. You need to be able to understand the big picture and how social media fits into it.
2. Creativity – Social media is all about creating interesting and engaging content. If you can come up with creative ideas that capture people’s attention, you’ll be ahead of the game.
3. Writing Ability – A large part of social media is creating written content. Whether it’s blog posts, tweets, or Facebook updates, being able to write well is a valuable skill.
4. Video Production – With the rise of platforms like YouTube and Instagram, video is becoming increasingly important in social media. If you have skills in video production, you’ll be in high demand.
5. Graphic Design – Along with video, graphics are also becoming more important on social media. If you have experience with graphic design, you can create Visual content that will grab attention and stand out from the competition.
6. Analytics – Being able to measure and analyze the performance of your social media campaigns is essential for businesses. Those who can use data to improve their strategies will be in high demand.
7. Customer Service – Social media is often used as a customer service channel. If you have experience dealing with customers and solving their problems, you’ll be an asset to any business.
8. Community Management – Another important aspect of social media is community management. This involves moderating comments, responding to questions, and managing conversations.
9. Campaign Management – Planning and executing social media campaigns is a complex process. If you have experience managing campaigns, you can be a valuable asset to businesses.
10. Influencer Marketing – Identifying and working with influencers is a key part of social media marketing. If you have the ability to find and connect with influencers, you’ll be in high demand.
These are just some of the top social media skills that businesses are looking for. If you have any of these skills, you’ll be in a good position to land a job in the social media field.
A: There are several different ways to begin a career in social media marketing, from pursuing a formal degree to learning on the job and other approaches in between. The specific path that you choose can depend on your professional standing, but for people with established careers, signing up for short-term training is often the easiest and most cost-effective option. For those completely new to the profession, taking classes, learning about social media platforms, building portfolios, networking, and targeting specific entry-level positions can pave the way to a respected career.
More Information on How to Start a Social Media Marketing Career