This course is designed for marketing professionals with basic end-user computing skills who will create and manage search ads, run pay-per-click search campaigns, optimize, and report on those campaigns with Google AdWords.
In this course, you will implement Google AdWords and create ad campaigns to target specific audiences with advanced AdWords features. You will then analyze and optimize campaign performance. In this course, you will:
- Create a Google AdWords account.
- Create ad campaigns.
- Optimize keywords.
- Write ads in Google AdWords.
- Analyze and report campaign performance.
- Manage bidding and budgets.
- Configure language and location targeting.
- Enhance campaigns with ad extensions.
- Create a Display Network campaign.
- Implement advanced AdWords features.
- Measure campaign performance.
- Optimize AdWords campaigns for conversions.
- Optimize campaigns.
- Manage AdWords with AdWords Editor.
- Utilize AdWords Manager accounts and the AdWords API.
Course Features:
Courseware: Print
Free 6 Month Online Retake
Hands-On Learning?: Yes
Software Lab Included?: N/A - Cloud Based
Course Notes:
Certification Notes: Certification exams are administered by third-party testing companies. Our courses prepare you for the certification exam, which is an additional fee paid to the testing provider. You must contact the corresponding testing provider to take a certification exam.
Public Classes Delivery Method
Learn From an Instructor Live Online
Certstaffix Training public classes are taught by live instructors to you in the comfort of your home or work. Attend our live online, instructor-led classes from the convenience of your location and avoid travel.
How It Works
When you attend our public live online classes, Certstaffix Training provides any required software in a web browser (during class) and ships any courseware (if applicable) directly to you before class start.
- A live instructor teaching you online via Zoom
- Hands-on learning with the software or skill you are being taught
- Interaction with all students in the class
- Any needed software for the class is provided in online lab
- Easy Q&A. Classes are kept small to have time for student questions
Have more than 10 students needing this course? Contact Us for bulk pricing.
