Search Engine Optimization (SEO) eLearning Bundle Course
Course Details:
Length: 24 courses
Access Length: 6 months
Price: $375/person (USD)
Bulk Pricing: 10+ Contact Us
Course Features:
Instant Access After Purchase
Lecture by Recorded Video
Stop and Start as Needed
Certificate of Completion
Software Lab Included?: N/A
Delivery Method:
Self-Paced Online
Individuals and Groups
@ Your Location
Course Overview
Master the art of SEO and drive organic traffic to your website.Are you looking to boost your online visibility and attract more potential customers? Our comprehensive Search Engine Optimization (SEO) eLearning Bundle offers a deep dive into the strategies and techniques essential for dominating search engine rankings. Whether you're a business owner, marketer, or content creator, this bundle equips you with the knowledge and skills to optimize your website for maximum impact.
Key Benefits:- Boost organic website traffic: Learn how to improve your website's search engine rankings and attract more qualified visitors.
- Master SEO fundamentals: Gain a solid understanding of SEO principles, including keyword research, on-page optimization, and link building.
- Optimize for desktop and mobile: Ensure your website is accessible and user-friendly across all devices.
- Leverage advanced SEO techniques: Explore strategies like local SEO, technical SEO, and content marketing for maximum results.
- Stay ahead of the curve: Keep up with the latest SEO trends and algorithm updates.
- Digital Marketing Foundations:
- Understand the fundamentals of digital marketing and its role in SEO.
- Learn about different types of digital marketing channels and their impact on SEO.
- SEO Fundamentals:
- Discover the basics of SEO and how search engines work.
- Conduct effective keyword research to identify relevant terms.
- Optimize on-page elements for better search engine visibility.
- Advanced SEO Techniques:
- Explore advanced SEO strategies like link building, content marketing, and technical SEO.
- Learn how to optimize your website for local search and mobile devices.
- SEO Analytics and Measurement:
- Track and measure your SEO performance using Google Analytics and Google Search Console.
- Analyze key metrics and make data-driven decisions to improve your SEO efforts.
- Practical Applications:
- Apply SEO principles to real-world scenarios and optimize your own website.
- Gain hands-on experience with SEO tools and techniques.
Enroll today and unlock the power of SEO to drive your online success.
Also Included - 4 Courses: An Essential Career Skills Pack with 4 courses in key areas for career management and growth, including Time Management, Digital Skills, Creativity and Soft Skills.
Course Notes
Course Topics
Digital Marketing: Overview - 9 Courses, 38 min
Are you ready to unlock the full potential of digital marketing? This comprehensive section provides a solid foundation in the essential strategies and tactics that drive online success. From understanding the fundamentals of SEO to mastering social media and content marketing, you'll gain the skills needed to attract, engage, and convert customers in today's competitive digital landscape.
Key Benefits:
- Enhanced online visibility: Learn how to optimize your website for search engines (SEO) and drive targeted traffic.
- Effective content marketing: Create valuable content that resonates with your audience and builds brand loyalty.
- Social media mastery: Leverage social platforms to connect with customers, build relationships, and drive conversions.
- Data-driven decision-making: Use analytics to measure the success of your campaigns and make informed adjustments.
- Mobile marketing expertise: Adapt your strategies to reach customers on the go and maximize engagement.
Section Additional Language Information:
- Course Text: Arabic, Brazilian Portuguese, Canadian French, Chinese (Simplified), European French, German, Italian, Japanese, & Latin American Spanish.
- Audio: Arabic, Brazilian Portuguese, Canadian French, Chinese (Mandarin), European French, German, Italian, Japanese, & Latin American Spanish.
- Subtitles (Closed Caption): American English, Arabic, Brazilian Portuguese, Canadian French, Chinese (Simplified), European French, German, Italian, Japanese, & Latin American Spanish.
Introduction to Digital Marketing
Course Duration - 15 min
Ready to discover the Power of digital marketing?
Are you a business owner?
Do you work in traditional advertising?
Are you involved in sales & marketing, or do you manage public relations for a brand?
It is becoming increasingly crucial for brands to become visible on digital platforms.
Digital Marketing helps you build a two-way communication channel with your customers. In many cases, brands have created memorable campaigns on the digital platform, leading to sustained success and excellent brand retention in the minds of their audiences.
This course will help you understand and navigate your brand’s different types of digital marketing.
Creating Messaging That Sticks
Course Duration - 13 min
Every communication is an opportunity to be memorable. These days, it’s easier for your audience to get distracted and lose interest in your message if it isn't engaging enough. This is why learning how to create messages that stick and keep your audience’s full attention is important. In this course, You'll learn specific strategies on how to craft a “sticky” message with soundbites and other essential elements that'll ensure you hook your audience and keep them listening.
Creating Effective Social Media Posts
Course Duration - 20 min
Every company, business, and organization needs an online presence, from General Motors to the local hair salon. They go to great lengths to generate website traffic using techniques like search engine optimization and pay-per-click ad campaigns. And they also realize that marketing today inevitably includes social media marketing. Attracting prospects and customers to your website, page, or profile is one thing, but what happens when they arrive? Are they engaged enough by the content to “like” or to comment on what they see? Do they click through to buy the product or service?
Analysis of over 100,000 corporate Facebook posts by researchers from Wharton Business School, Stanford, and Carnegie Mellon provides guidance on how (and how NOT) to craft social media content. Companies and organizations use digital marketing to increase brand awareness, promote their products and services, and build an audience (or an online following). Engagement is key, and that’s why social media is such an important part of the marketing mix. If you want your social media marketing strategies to succeed, this training will show you how to engineer the content of your posts to increase customer engagement, which means more likes, shares, comments, and click-throughs.
Multi-Channel Marketing: Coordination, Cohesion, and Results
Course Duration - 10 min
The modern consumer expects to be able to interact with your brand through a variety of channels. Multiple touch points introduce complexity and makes it difficult to maintain a clear message and consistent value propositions. When channel strategy works well, every touch point strengthens engagement and perception of your brand. So how do you bring it all together?
A Tactical Guide to SEO and PPC: Part 1
Course Duration - 5 min
Search engine optimization and pay-per-click (PPC), are incredibly effective ways to drive traffic for your website. But how do you ensure that you're driving traffic that results in conversions? And when it comes to SEO, how can you amplify your efforts? And for PPC, how do you know you're making the most of your spend?
A Tactical Guide to SEO and PPC: Part 2
Course Duration - 10 min
It's important to have a tactical understanding of how to uncover long tail keyword opportunities that can drive highly qualified visitors to your site. Learn to maximize the utility of your online advertising spend through better segmentation and utilize AB testing and measurement. Don’t be afraid and embrace new marketing strategies, while avoiding the common mistakes that hurt online marketing quality.
Digital Marketing: SEO Strategy
Course Duration - 15 min
In this micro-learning course, 'Digital Marketing - SEO Strategy,’ we will highlight the importance of SEO in digital marketing strategies and explore its uses. Throughout this course, you will discover the key terms associated with SEO and uncover the differences between on-site and off-site SEO. You must also recognize how B2B and B2C search engine marketing approaches differ, so we will explore how this works in this course. At the end of this course, you will be equipped with the knowledge to carry out vital SEO to aid your organization's digital marketing processes.
Digital Marketing: Display Advertising And Programmatic Targeting
Course Duration - 15 min
In this micro-learning course, 'Digital Marketing - Display Advertising and Programmatic Targeting,’ we will explore the range of formats display advertising can take. Display advertising can be highly effective in marketing your product and your brand, so it's crucial that you recognize its role in the process. Throughout this course, we will explore the key terms and techniques involved in display advertising so that you can apply them to your work. We will also prepare you to choose the best format to suit your needs.
The Ultimate SEO Blueprint
Course Duration - 3 hrs 51 min
In this SEO Blueprint course you're going to learn exactly how to SEO optimize your website so you can show up on Google's 1st page for your most profitable keywords so you can start selling more products and services.
With SEO, you don't need to spend money on advertising month after month. Perform SEO on your website just once and after Google sees that your website is authoritative, relevant and trustworthy, Google will place you at the top of the 1st page so you can start getting tons of freeTraffic.
Advanced Google SEO
Course Duration - 1 hr
This is an advanced SEO course that will teach you how to make your website's search results come up in Google search with enhanced-looking listings called "rich snippets." These rich snippets stand out visually among search results and take more space on the search page.
That is directly correlated to you getting more clicks and other results on the page getting less attention and less clicks.
Since you will achieve a higher click-through rate on the search results page, Google will collect more positive data about your site, and over time that will result in ranking your page higher as well.
So long-term, you will achieve higher ranking AND higher click-throughs with this course, and dominate your SEO niches.
The Complete WordPress SEO Blueprint
Course Duration - 5 hrs 6 min
Let your online presence reflect your services, products, and articles by developing a successful online business or website using effective search engine optimization (SEO) strategies! This course will help you move your website and content to the first page of Google and other major search engines by getting you up to speed with the latest SEO techniques.
The course begins with an introduction to SEO, and familiarizes you with the dos and don’ts. You'll then learn about Yoast, a powerful plugin for WordPress SEO, and Rank Math, another useful SEO tool. Next, You'll move on to understanding key phrases, and get to grips with using MozBar for keyword analysis. As you advance, You'll find out how to maximize your click-through rates (CTRs), understand the importance of ALT Text, and test the speed of your website. You'll also discover effective ways for improving the overall speed and performance of your WordPress website.
By the end of this course, You'll be able to optimize both your content and website for all the major search engines and drastically improve your website’s ranking.
Essential Career Skills Pack
Productivity and Time Management
Course Duration - 30 min
It seems that there is never enough time in the day. But, since we all get the same 24 hours, why is it that some people achieve so much more with their time than others? This course will explain how to plan and prioritize tasks, so that we can make the most of the limited time we have. By using the time-management techniques in this course, you can improve your ability to function more effectively – even when time is tight and pressures are high. So, by the end of the course you will have the knowledge, skills and confidence to be an effective manager of your time.
Basic Digital Skills
Course Duration - 13 min
With the rise of digital transformation and technology, having a basic digital literacy is essential for all types of jobs, regardless of the industry. To stay competitive and be successful in the workplace, enhancing your digital skills should be a top priority.
4 Ways to Boost Creativity
Course Duration - 30 min
The digital economy is opening up ways for everyone to be creative. It doesn’t just mean being artistic – it’s more about ideas, solutions, alternatives, incremental improvements. Peter Quarry and Eve Ash discuss ways that mental capacity can be developed, perspectives changed, group power leveraged and making things actually happen.
The 11 Essential Career Soft Skills
Course Duration - 1 hr 10 min
Soft Skills are the traits, characteristics, habits, and skills needed to survive and thrive in the modern work world. Soft skills aren't usually taught in school, but you will learn them all here in this course. Are you someone that other people in your organization and industry like to work with, collaborate with and partner with? Are you seen as a valuable asset to any new project that comes along?
This soft skills training course will teach you how to develop the skills that can make the difference between a lackluster career that tops out at middle management versus one that lands you in the executive suite. Or to wherever you define career success. So many soft skills seem like common sense at first glance, but they are not commonly applied by most workers. This soft skills training course will give you an edge over your competitors. It will also make your job, your career and your life more rewarding and enjoyable.