Search Engine Optimization (SEO) eLearning Bundle Course

Digital Marketing: 01. What is Digital Marketing?

Course Duration - 5 min

Digital Marketing: 01. What is Digital Marketing? is an elearning course that shows you how to promote your business to potential online customers. Digital marketing is crucial for the success of your company. It allows marketers to see accurate results in real time, connects you with consumers on the Internet, and saves you money. In this course, we’ll discuss the different categories of online marketing. We’ll explore business-to-business and business-to-consumer channels to attract the right customers. We’ll cover online marketing and enhanced offline marketing strategies. By the end of this course, you’ll learn to generate higher revenues from your target audience by applying these methods to grow your online business.

Course Objectives:

• Define online marketing and enhanced offline marketing
• Explore different categories of online marketing
• Identify business-to-business and business-to-consumer channels to drive conversion rates

Digital Marketing: 02. Types of Digital Marketing

Course Duration - 7 min

Digital Marketing: 02. Types of Digital Marketing is an elearning course that explores the different types of online marketing that attract attention from potential customers. How do you optimize on a search engine? What is pay-per-click? Why would you share content for free? There are many new questions with digital marketing, and it can seem overwhelming at first. In this program, we'll cover social media marketing, content marketing, and email marketing to grow your customer base. Then, in the following programs, we'll break those down individually, helping you choose the best tools for your company.

Course Objectives:

• Explain the basics of search engine optimization
• Choose keywords that are relevant to your product
• Explore social media and content marketing strategies to connect with potential consumers

Digital Marketing: 03. Social Media

Course Duration - 3 min

Digital Marketing: 03. Social Media is an elearning course that equips you with targeted marketing strategies to attract potential customers and gain followers. Content is fire and social media is gasoline, according to digital marketing guru Jay Baer. Social media can help elevate your audience and consumer base to a huge degree. How do you ignite and fuel your social media presence? In this course, we'll cover basic social media marketing fundamentals such as listening, research, and joining online discussions. You’ll learn how to create a targeted strategy that resonates with your target audience, attracts followers and drives conversion.

Course Objectives:

• Connect with influencers in your market and build strategic relationships with them
• Create relevant content and a targeted marketing strategy that resonates with your target audience

Digital Marketing: 04. SEO

Course Duration - 4 min

Digital Marketing: 04. SEO is an elearning course that demonstrates best SEO practices to enhance the popularity of your website. SEO content is one of the most important aspects to include on your site. It’s a type of marketing that helps you rank higher on search engines like Google, Yahoo and Bing. In this course, we’ll discuss the two major functions of search engines. You’ll learn to conduct keyword research and identify long-tail search terms that customers use to find your products. We’ll discuss how to optimize your site with the right content and employ off-site optimization to attract the right kinds of visitors to your website.

Course Objectives:

• Conduct keyword research to identify consumer search terms and phrases
• Create content and back links to your website that help you rank higher on search engines
• Determine how White Hat and Black Hat SEO can help or hurt your ranking

Digital Marketing: 05. Content Marketing

Course Duration - 4 min

Digital Marketing: 05. Content Marketing is an elearning course that shows you how to create relevant content to promote your online business. Content marketing can be described as the creation and sharing of valuable and relevant online content. It includes blog and social media posts, infographics and videos designed to build trust with consumers. It is beneficial for your bottom line and your customers. This course discusses three main reasons to use content marketing: increased sales, cost savings, and a loyal customer base. Develop an understanding of your goals and define a mission statement to help you decide what content you should create for your business.

Course Objectives:

• Identify three main reasons to use content marketing
• Build a loyal customer base by delivering high-quality content
• Develop a mission statement to stay on track with your business goals

Digital Marketing: 06. Email Marketing

Course Duration - 4 min

Digital Marketing: 06. Email Marketing is an elearning course that explores best practices for delivering successful campaigns to your customers. Email marketing is a form of direct marketing that uses electronic mail to convey commercial messages to an audience. According to the Direct Marketing Association, for every $1 spent on email, the average return on investment (ROI) is $40. If you want to increase revenue, or even just reach out personally to your customer, check out this course. You’ll learn the key advantages and disadvantages of email marketing. We’ll discuss analytics you can use to track customer responses so you can modify your campaign instantly, and increase your business success.

Course Objectives:

• Identify the key advantages of email marketing
• Track consumer activity, open rates and click rates for email campaigns
• Send customers real-time messages to drive sales
• Define your target audience and sell directly to them

Digital Marketing: 07. Pay Per Click

Course Duration - 4 min

Digital Marketing: 07. Pay Per Click is an elearning course that defines what PPC marketing is and how to use it to grow your online business. Pay-per-click or PPC marketing is a type of Internet marketing in which you pay a fee every time an ad is clicked. Those sponsored ads you see at the top of the search engine results page are pay-per-click ads. Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. In this course, you’ll learn to build effective keyword lists to enhance the success of your PPC ads and drive conversion rates for your product offerings.

Course Objectives:

• Design an efficient PPC campaign to increase click rates and decrease your bottom line
• Use effective keywords to drive the right customers to your site
• Identify online tools to conduct keyword research to build keyword lists for your ads

Digital Marketing: 08. 5 Things Everyone Needs to Know

Course Duration - 2 min

Digital Marketing: 08. 5 Things Everyone Needs to Know is an elearning course that explores digital marketing strategies for mobile devices. According to Google, in 2016, more searches were conducted on mobile devices than desktop computers. There's no avoiding the digital movement. It's everywhere, with everyone, including your customer. If you have a business, optimizing your website for mobile is a must if you want to maximize revenue. In this course, you’ll learn to claim your business location on local search directories to increase your chances of being found by customers. We’ll discuss how to use social media sites to create affordable ads and track their performance.

Course Objectives:

• Explore digital marketing strategies for mobile devices
• Claim your business location on local search directories
• Use social media sites to create affordable ads and track their performance

Digital Marketing: 09. Driving Traffic to Your Website

Course Duration - 5 min

Digital Marketing: 09. Driving Traffic to Your Website is an elearning course that shows you how to optimize your webpage to increase visits from potential customers. You don’t need to be an expert in SEO writing to drive traffic to your site. There are other ways to attract lots of potential customers. If you want to increase the number of visitors, you must first ensure that your website content is optimized. Learn effective methods including monitoring unique visitors, page views, page per views, bounce rates, and more. Create a content marketing strategy and write compelling blog headlines that will increase your ranking in search engines.

Course Objectives:

• Optimize your website to present your content to new audiences
• Build a sharing schedule so your followers know when to expect a post
• Discover the best posting times for social media platforms

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• Define Digital Marketing and understand its importance.
• List the different types of Digital Marketing Strategies.
• Identify and explain key terminology related to Digital Marketing.

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• Subtitles (Closed Caption): American English.

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• Incorporate the “5 Ws” and a “Call to Action” (CTA) in your message
• Craft a “money soundbite” as part of your messaging
• Engage your audience through storytelling and imagery

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• Subtitles (Closed Caption): American English.

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• Craft emotional content to increase likes and shares on social networks
• Combine informational and persuasive content to drive higher engagement
• Identify types of content that don’t drive engagement

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• Subtitles (Closed Caption): American English.

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• Identify the five steps for developing a winning multi-channel campaign
• Explain how personalization and segmentation can drive better results for your campaigns
• Determine how to measure the success of a multichannel campaign

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• Describe how SEO works in marketing.
• Explain how PPC works marketing.

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• Subtitles (Closed Caption): American English.

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• Define PPC.
• Describe Cost Per Lead.
• Explain how targeting works.

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• Subtitles (Closed Caption): American English.

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• Describe SEO and the key terms associated with it.
• Explain the differences between on-site and off-site SEO.
• Describe ways to sense-check your keywords.
• Recognise the key differences between B2B and B2C search engine marketing.

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• Subtitles (Closed Caption): British English.

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• Explore the key terms associated with display advertising.
• Recognise the various types and formats of display advertising.
• Discover what an ad server is and its benefits.
• Explore the different types of display campaigns.
• Measure display campaigns.

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• Subtitles (Closed Caption): British English.

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• Explain the importance of SEO (Search Engine Optimization) and its role in driving organic website traffic
• Explain the basics of how search engines work and how they rank websites
• Conduct keyword research to identify relevant and high-ranking keywords in your industry
• Optimize on-page elements such as titles, meta descriptions, headers, and URL structures
• Explain keyword density, keyword placement, and the use of semantic keywords
• Optimize your website for local search results, especially if you have a physical business location

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• Dominate in your search keywords
• Use authoritative sites to rank in Google where you could not rank with your website

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• Optimize your website to improve its ranking in major search engines
• Configure and use powerful plugins for WordPress SEO
• Write SEO-friendly content
• Apply the latest speed optimization techniques to boost your website's speed
• Determine how to research the right keywords

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• Set your priorities to better manage your time
• Improve your productivity by sharpening your focus and multitasking effectively

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• Recall the essential digital skills framework
• Elaborate on the toolkit of essential digital skills
• Identify how to develop or improve your digital skills

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• Define creativity
• Think outside the box
• Develop the right mental attitude
• Leverage the power of groups
• Ensure managers make it happen

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• Understand how to be a great communicator
• Become a stronger listene
• Appear professional to co-workers and bosses of all ages
• Avoid common career blunders that often end careers
• Manage expectations for bosses and colleagues
• Position yourself for promotions
• Make technology your asset, even if you are afraid of technology
• Avoid the Not My Job Syndrome
• Develop EQ to Match Your IQ
• Develop leadership qualities

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