Search Engine Optimization Training Classes

Public instructor-led Search Engine Optimization course prices start at $890 per student. Group training discounts are available.

Self-Paced Search Engine Optimization eLearning courses cost $300 at the starting point per student. Group purchase discounts are available.

A: If you are wondering what Search Engine Optimization skills are important to learn, we've written a SEO Skills and Learning Guide that maps out Search Engine Marketing skills that are key to master and which of our courses teaches each skill.

Read Our SEO Skills and Learning Guide

A: Search engine optimization (SEO) is an integral part of digital marketing, as it helps potential customers to find your information or products. Using effective SEO can improve a website’s search engine ranking and encourage users to visit the site, which can result in more conversions or sales. We can help you master the basics of SEO in just a few days with our hands-on training courses. Our professional instructors will help you learn to develop an SEO strategy and measure its results.

More Information on What SEO Is and How to Learn It

A: How long does it take to learn SEO? It really depends on how much time you are willing to dedicate to learning SEO. If you're just getting started, we recommend taking our beginner's SEO course which covers the basics of SEO. It is 2 days in length and taught live online.

Even if you're not taking a course, there is still a lot that you can do to improve your understanding of SEO; we suggest reading blog posts and articles, watching webinars and listening to podcasts. The most important thing is to keep up with the latest trends and changes so that you can adjust your strategy accordingly.

Whether you attend an SEO class or choose self-learning, search engine optimization is something that is ever changing and therefore requires regular upkeep. You should subscribe to and read industry SEO newsletters, blogs and news sites. There are also specialty SEO conferences that you can attend to keep yourself up to date every year or two.

A: No, SEO does not require coding. However, a basic understanding of HTML can be helpful when it comes to optimizing your website for search engines. There are a variety of tools and techniques that can be used to improve your site's ranking in the search results, and many of them do not require any coding skills. However, if you want to really get the most out of your SEO efforts, it is worth taking the time to learn some basic HTML. This will allow you to more easily customize your site to ensure that it is as search engine friendly as possible. In addition, understanding how HTML works can also help you troubleshoot any issues that you may encounter with your website's code.

Overall, while coding is not required for SEO success, it can be helpful to have at least a basic understanding of HTML before embarking on an optimization project.

A: As the world of online marketing continues to evolve, so do the skills that are required to be successful. Search engine optimization (SEO) is no exception.

While the basics of SEO are still important, there are a number of new skills and strategies that have become essential for anyone looking to stay ahead of the curve.

Top SEO Skills

Here are some of the top SEO skills that you need to master in order to be successful in today’s market:

1. Keyword Research

Keyword research is still one of the most important aspects of SEO. In order to rank well in search engines, you need to target the right keywords.

This requires understanding how people search for your products or services and then finding the right keywords to target. There are a number of tools that can help with this, such as Google AdWords Keyword Planner and Moz Keyword Explorer.

2. On-Page Optimization

Once you’ve identified the right keywords to target, you need to optimize your website for those terms. This involves a number of factors, such as making sure your titles and meta descriptions are keyword rich and using the keywords throughout your content.

3. Link Building

Link building is another important aspect of SEO. In order for your website to rank well, you need to have links from high-quality websites pointing back to yours.

There are a number of ways to build links, such as guest blogging, directory submission, and social media outreach.

4. Technical SEO

Technical SEO refers to the optimizing of your website for search engine crawlers. This includes things like site speed, mobile optimization, and indexing.

Making sure your website is technically sound is essential for ranking well in search engines.

5. Analytics

Analytics is important for understanding how your website is performing and what areas need improvement. Google Analytics is a free tool that can be used to track your website’s traffic and performance.

By understanding the data, you can make the necessary changes to improve your website’s ranking.

These are just a few of the top SEO skills that you need to master in order to be successful. If you want to stay ahead of the curve, it’s important to keep up with the latest trends and developments.

Search Engine Optimization Blogs

• Search Engine Roundtable
• Search Engine Land

Search Engine Optimization User Groups

• SEO (Search Engine Optimization) groups - Meetup
• Google SEO groups - Meetup

Search Engine Optimization Online Forums

• Search Engine Optimization - Reddit
• SEO and Digital Marketing Q&A Forum - Moz