Posted on 10/15/2022 by Jonathan O'Brien
The social media marketing sphere can be a tough nut to crack, but for those devoted to learning the ins and outs of an ever-evolving industry, focus, determination, and a willingness to invest in yourself is all that's needed to gain the skills and experience necessary to start a career. With the right training and tools, anyone can make the jump from being an intern or freelancer to a professional social media marketer with ease.
Those without extensive knowledge of social media marketing or degrees in marketing and advertising will have to demonstrate grit, tenacity, and ingenuity to lay the groundwork for a career. Individuals with established careers in traditional marketing or advertising may consider signing up for social media marketing courses and obtaining a certification or credential. Employers, however, tend to value experience when looking for social media marketers, regardless of their professional backgrounds.
If you're very new to social media marketing and don't have formal education in the field, consider building a portfolio to showcase your skills. You can set up mock social media pages for hypothetical companies to prove your proficiency with using these platforms to engage in marketing. While this tactic can demonstrate your ability to create eye-catching posts, you'll still need to prove your ability to drive and manage engagement. One option is to sign up to be a social media marketing volunteer for nonprofit organizations or startup companies. Your social media prowess can be more easily assessed if you have a target audience and engagement statistics available when employers ask about them.
Often, individuals who want an answer to the question, "How do I become a social media marketer?" have a specific platform in mind. For example, their employers may have asked them to manage the company's social media presence on Facebook or Twitter. Corporate social media entities like these often provide convenient tutorials that introduce new users to marketing on their platforms. While they don't give you the knowledge you'll need to use these platforms the most effectively for your business, they can at least help you understand the basic tools that they have to offer and how to use them.
Becoming a paid social media marketer can be challenging for those who don't have the relevant education and professional connections, but it's not impossible, as long are expectations are managed and novices are willing to work their way up. Entry-level social media marketers tend to have better luck securing gigs when they look for freelance positions. While freelance positions can be temporary, they can often lead to permanent jobs if the work performed gains a track record of either producing profits or attracting leads.
It can be important for applicants to target jobs that are listed with entry-level keywords, such as "intern" or "associate." Other terms, like "coordinator," "specialist," or "analyst," may be used to signify entry-level positions but can come with more responsibilities. While you can look for jobs with the title of "social media marketer," you should realize that corporate entities often use this phrase to attract freelancers. Permanent employees are often described as "social media managers," as these professionals organize and manage companies' social media presences full-time.
Chances are good that if you're hired to be a professional social media marketer, you will likely start out at the entry-level. Consider this an opportunity to learn new social media skills while on the job. Be smart while targeting entry-level positions; consider how the job might lead to networking opportunities. For example, becoming a social media marketer for a technology or software company may open up avenues to meet department heads who need social media marketers.
One of the most common answers to the question, "How do beginners start social media marketing?" is to obtain relevant training. Pursue credentials associated with social media marketing. Taking social media marketing courses can also help prepare you to perform basic and advanced social media tasks in a professional capacity.
While some social media classes can cover the fundamentals of Internet marketing, they may also be dedicated to demystifying the discipline across specific platforms. At Certstaffix Training, we have social media marketing courses that focus on teaching students how to perform these duties across various popular social media networks. They can even offer information on best business practices. Enroll in our courses today to learn how to leave your digital mark on the business world!