Social Media: Combo (All 6 Courses) Course
Course Features:
Live Instructor Teaching
Certificate of Completion
Courseware: Print
Free 6 Month Online Retake
Hands-On Learning?: Yes
Software Lab Included?: N/A
Delivery Methods:
Live Online
Individuals and Groups
@ Your Location
Onsite for Teams
Group Teams
@ Your Organization
For team training, we can teach onsite at your office or private live online.
Course Overview
Enroll in all 6 of our instructor-led Social Media classes and save $300. This course package includes:
- Facebook Advertising
- Instagram For Business
- LinkedIn For Business
- Social Media for Business
- Twitter for Business
- YouTube For Business
Register Early: Registration Deadline is 2 Weeks Prior to Class Start.
Course Notes
Course Topics
Facebook Advertising (1 Day)
IntroductionChapter 1. What Is Facebook Advertising
Chapter 2. Getting Started: Business Page, Business Manager, and Instagram
Chapter 3. Ads Manager Overview
Chapter 4. Facebook Ad Guidelines and Policies
Chapter 5. Facebook Pixel Setup
Chapter 6. Boosted Post, the Easiest Way to Advertise on Facebook Ads Manager, and Power Editor
Chapter 7. Creating Facebook Ads
Chapter 8. Special Ad Types
Chapter 9. Business Manager
Chapter 10. Analyzing Your Results
Chapter 11. Building Your Sales Funnel
Chapter 12. Setting Up Remarking
Chapter 13. Mastering Ad Targeting Like the Pros
Chapter 14. How to Master A/B Testing
Chapter 15. Leveraging Facebook Analytics
Chapter 16. Scaling Your Facebook Ads
Chapter 17. Troubleshooting Ad Issues
Chapter 18. Understanding the Learning Phase
Chapter 19. Understanding Facebook's Attribution Window
Chapter 20. The Psychology of Facebook Ads
Chapter 21. Creative Best Practices: Copy, Image, & Video
Chapter 22. Managing Your Facebook Page
Chapter 23. Messenger Bots
Chapter 24. Facebook Resources
Instagram For Business (1 Day)
Chapter 1: Questions, Questions: Understanding the Why of Instagram 1Where Did Instagram Come from Anyway? 1
It's a Post, Not a Marriage 4
What Is a Sales Funnel? 8
Creating Your Marketing and Sales Path 15
#InstagramforBusiness Postables 16
Chapter 2: First Things First: Creating a Solid Foundation 17
The Laws of Direct-Response Marketing 17
How to Set Up Your Account for Maximum Success 22
#InstagramforBusiness Postables 35
Chapter 3: Putting on Your Fancy Outfit: Developing Your Instagram Brand 37
Developing Your Instagram Page Brand 38
Culture Branch with Josh Harcus of Hüify 42
#InstagramforBusiness Postables 47
Chapter 4: Starring You: Leveraging instagram for Premium Positioning 49
The Power of Stardom: How to Leverage Your Instagram Account to Strengthen Your Celebrity, Authority, and Expert Positioning 50
Getting Ready for Your Close-Up 51
Case Study: Growing and Monetizing Your Instagram Marketing with Anthony Carbone of WolfMillionaire.com 56
#InstagramforBusiness Postables 64
Chapter 5: Sometimes It Is a Popularity Contest: Growing Your Instagram Following 65
The Power of the Hashtag, and How to Make Yours Count 69
Spin the Wheel! Running a Contest on Instagram 76
Ten Steps to Your Instagram Contest 78
Apps You Can Use to Run Your Instagram Contests 81
Growing Your Follower Base 82
The 21-Day Blueprint for Growing Your Instagram Followers 94
How Nathan Chan Grew Foundr to More Than 10,000 Followers in Less Than a Month 97
#InstagramforBusiness Postables 103
Chapter 6: All About the ROI: Getting Superior Leads from Instagram 105
Prospecting Wisely 106
Courting Your Instagram Followers into Buyers 107
Getting Your Instagram ROI On: Creating Your Sales Funnel 109
A Quick-Start Lead Magnet Blueprint 112
Your Instagram Marketing Funnel, with Oliver Billson of OliverBillson.com 114
#InstagramforBusiness Postables 120
Chapter 7: Building Trust with Your Instagram Tribe 121
Blogging to Convert Instagram Followers to Customers 122
The Dos and Don'ts of Emailing Your List 131
#InstagramforBusiness Postables 137
Chapter 8: Cha Ching! Driving Sales from Your Instagram Page 139
How to Drive Prospects from Instagram Followers to Customers for Life 141
Choices and More Choices: Sales Campaign Ideas You Can Use 145
How to Drive More Sales in One Day Than You Do All Year, with Dave Dee, the Monetization Master 150
#InstagramforBusiness Postables 159
Chapter 9: Your Instagram Product Launch Formula 161
Creating an Audience Avatar 163
Developing a Whisper Campaign to Create Buzz 170
Building Your Launch List 171
Create a Strong Desire 174
A Seven-Day Schedule for Promoting Your Lead Magnet 174
The Instagram Ad Campaign Blueprint 178
Driving Sales with Instagram Ads, with Lindsay Marder of Digital Marketer 189
From Online to Offline with Shaun Buck 193
#InstagramforBusiness Postables 196
Chapter 10: Instagram Stories and Instagram Live: Your 15-Plus Seconds of Fame 197
Instagram Stories 197
Instagram Live 201
Building an Instagram Empire with Codie Sanchez 202
Building Your Lux Tool Box with Instagram Apps for Success 206
Becoming Insta-Social with Entrepreneur 212
#InstagramforBusiness Postables 214
The Final Word: Magical Results! 215
#InstagramforBusiness Postables 217
LinkedIn For Business (1 Day)
CHAPTER 1Why LinkedIn?
The Info Gold Mine
Souped-Up Search Engine
Conclusion
CHAPTER 2
Getting Started on LinkedIn
Determine Your LinkedIn Objective
What About Other Networking Websites?
Conclusion
CHAPTER 3
Creating Your LinkedIn Account
Conclusion
CHAPTER 4
Supercharging Your LinkedIn Profile
Profile Headline
Profile Picture
Status Update
Experience
Education
Contact Information
Adding Your Social Media Accounts
Publications
Conclusion
CHAPTER 5
LinkedIn Privacy Settings
Public Profile
Conclusion
CHAPTER 6
A Tour of Your LinkedIn Homepage
Conclusion
CHAPTER 7
LinkedIn for Companies
Components of a Company Profile
Company Status Updates
Creating Your Company Page
Conclusion
CHAPTER 8
LinkedIn Search
Keywords Are Still King
Taking Advantage of the Save Option
Advanced LinkedIn Search
Sales Rep Selling Customer Relationship
Management Software
A More Direct Route to Hot Prospects
LinkedIn Reference Search
Saved Searches
Advanced Job Search
The Dark Side of LinkedIn Search
Conclusion
CHAPTER 9
Getting Found on LinkedIn
Keyword Selection
Competitive Analysis
LinkedIn Ranking Factors
The Google Keyword Planner
Conclusion
CHAPTER 10
Giving and Receiving LinkedIn Recommendations
How Can Social Proof Get You Hired in Today’s Economy?
What Are LinkedIn Recommendations?
Why Do I Need LinkedIn Recommendations?
How Many LinkedIn Recommendations Should I Have?
What Makes a LinkedIn Recommendation Great?
What to Say in Your Recommendations
Whom Should I Recommend?
How to Ask for Recommendations
LinkedIn Endorsements
Conclusion
CHAPTER 11
Connecting with Others
Strategic Networking
Open Networking
Pop Quiz
Connection Request Etiquette
Removing a Connection
Conclusion
CHAPTER 12
Using LinkedIn InMail to Reach Out
LinkedIn InMail vs. Introductions
What Is InMail?
Tips for Writing InMails to Increase Your Response Rates
Conclusion
CHAPTER 13
LinkedIn Groups
What Are LinkedIn Groups?
What Is the Best Way to Use LinkedIn Groups?
A Word of Caution
Conclusion
CHAPTER 14
Managing Your LinkedIn Connections
Using Tags
Conclusion
CHAPTER 15
The Definitive Publishing Platform
Status Update
Publisher
Tips for Getting People to Notice Your Content
LinkedIn Influencers
Conclusion
CHAPTER 16
Measuring Your LinkedIn Engagement
Who's Viewed Your Profile
How You Rank for Profile Views
Who's Viewed Your Updates
Measuring the Engagement of Your Published Articles
Finding Popular Published Articles
Conclusion
CHAPTER 17
LinkedIn on the Go
LinkedIn Mobile
Connected
LinkedIn Job Search
LinkedIn Pulse
LinkedIn Recruiter
Conclusion
CHAPTER 18
Creating and Managing LinkedIn Groups
How to Start a LinkedIn Group
Group Settings
Group Membership Options
Starting the Discussions
Promoting the Group
Managing the Group
Conclusion
CHAPTER 19
Recruiting New Employees
Tips to Help Your Recruiting Effort
LinkedIn Recruiting Solutions
LinkedIn Recruiter
The Jobs Network
LinkedIn Career Pages
Work with Us
Recruitment Ads
Conclusion
CHAPTER 20
LinkedIn for Sales and Marketing Professionals
Building Your LinkedIn Network
Should You Go Anonymous?
Leveraging Your Company Page
Leveraging a Company Group
Prospecting on LinkedIn
Conclusion
CHAPTER 21
LinkedIn Advertising
Content Marketing
Advertising Options
Lead Collection in LinkedIn Ads
Self-Service PPC Advertising
Premium Display Advertising
Content Ads
SlideShare Content Ads
Sponsored InMail
Social Ads
Follow Company Ads
Featured Company Ads
LinkedIn Group Ads
Spotlight Ads
Conclusion
CHAPTER 22
Creating LinkedIn Ads That Convert Like Crazy
Selling on LinkedIn
Creating Laser-Focused Campaigns
Writing Effective Ads
Creating Attention-Grabbing Headlines
Factors That Generate Clicks
Brainstorming Headlines
Writing Your Ad Copy
The Power of Images
Follow Editorial Guidelines
A/B Split Testing
Targeting Your Ads
Bidding
How to Measure Success and Improve Your Performance
LinkedIn Self-Service Ads
Conclusion
CHAPTER 23
Finding a Job on LinkedIn
Starting Your Job Search on LinkedIn
Action Steps
Let's Find a Job!
Job Seeker Premium
Conclusion
CHAPTER 24
LinkedIn Success Stories
Growing Your Coaching Practice: Gary Barnes, The Breakthrough Business Mastery Coach
Selling the Dream on LinkedIn: Paige Collin, Franchise Owner
Paving the Way to a Successful Military Transition: Cedric Crumbley, Author and Marketing Consultant
Overcome Your Fear of Public Speaking: Doreen Hamilton, Public Speaking Coach
LinkedIn Native Video Success: Deborah Herman, Book Publishing Professional
Helping Women Sales Professionals Sell More Comfortably and Confidently: Natalie Klun, Sales Expert
The Accidental Entrepreneur: Linda Lovero-Waterhouse, Social Media and Online Marketing Coach
Cyber Security: Craig Petronella, The Petronella Technology Group
Financial Fitness for America: Keith Youngren, CPA and Financial Money Coach
CHAPTER 25
Commencement
LinkedIn Glossary
Social Media for Business (1 Day)
Chapter 0: Introduction - 5Chapter 1: Party On - Social Media Marketing - 18
- An overview of social media marketing at a conceptual level.
Chapter 2: Content Marketing - 43
- How to conceptualize the type of content you need for your social media marketing efforts and build a content production machine.
Chapter 3: Facebook - 77
- How to market your business on Facebook, including the basic principles of Facebook advertising.
Chapter 4: LinkedIn - 151
- How to use the world’s largest B2B network for your business, including advertising opportunities.
Chapter 5: Twitter - 217
- An explanation of whether you should tweet, and if you do, how to use Twitter effectively for business marketing.
Chapter 6: Instagram - 265
- How Instagram is like Twitter with pictures, how to market on Instagram.
Chapter 7: YouTube - 325
- A deep dive into the business side of YouTube, often hidden behind cat videos and Rihanna or Lady Gaga videos gone viral. Included is a discussion of how to leverage YouTube advertising opportunities for your video strategy.
Chapter 8: TikTok - 373
- Tips, tricks, secrets, and ideas for the newest platform that’s created a niche for viral videos, dance moves, duets, and even music as hashtags. Plus, and I can’t emphasize this enough, the TikTok revolution is one via its “Recommendation Engine” technology. As we shall see, TikTok has ramifications beyond teenage girls.
Chapter 9: Pinterest - 397
- The most effective social media for eCommerce stores and retailers, do-it-yourselfers, and those serving the female shopping demographic such as wedding photographers.
Chapter 10: Email Marketing - 426
- Email marketing is the “Rodney Dangerfield” of social media marketing. It don’t get no respect. But it should, and so this Chapter explains why you should use email as part of your social media marketing system.
Chapter 11: Epilogue - 435
- How to "never stop learning" and recognize opportunities, trends, and tips in the 24/7 nonstop world of social media.
Twitter for Business (1 Day)
Chapter 1: Why Twitter? 1Connecting With Others 2
Twitter Facts 3
Is Twitter for You? 5
Social Impact 7
Conclusion 10
Chapter 2: The ABCs of Twitter 13
Twitter Lingo 13
Conclusion 21
Chapter 3: Getting Started with Twitter 23
Creating Your Twitter Account 23
Tweeting With the Other Birds 29
Types of Tweets 30
Protected Tweets 32
Why Only 140 Characters? 32
What Should I Say? 33
What Not to Say on Twitter 37
Your First Tweet 40
Conclusion 40
Chapter 4: Customizing Your Twitter Profile to Attract Followers 41
Your Twitter Profile Picture 41
Image Banners 44
Your Twitter Bio 45
Advanced Profile Configuration 48
The @ Connect Tab 63
Conclusion 65
Chapter 5: Following and Followers-the Foundation of Your Twitter Strategy 67
The Art of Following 67
Twitter Styles 68
Finding the Right People to Follow 70
Building Your Followers 74
Conclusion 75
Chapter 6: Aligning Your Twitter Strategy with Your Business 77
Twitter Strategies 77
Create a Twitter plan for Marketing, Sales, Support, and Reputation Management 79
Choose the Audience You Want to Reach 83
Speak Your Audience's Language, Whether It's Tech Talk, Marketing Talk, or Sales Talk 84
Track Your Twitter Activity and Measure Engagement 85
Track Your Lead-Generation Efforts 85
Monitor Your Reputation 86
Assign Duties to the Appropriate Departments 87
Twitter-Promoted Services 87
Conclusion 91
Chapter 7: Advanced Twitter 93
Twitter Lists 93
Creating Viral Tweets 99
Lead Generation 102
Building Your Brand or Business 104
"Advertising" on Twitter Promoted Products 105
Contests 109
Conclusion 116
Chapter 8: Twitter Tools 117
TweetDeck 117
HootSuite 124
HootSuite Analytics 132
SocialBro 137
Twopcharts 142
Tweetbot 143
Instagram l46
Buffer 146
TweetChat 147
Twitpic 148
CoTweet 148
Refollow 149
Twylah 150
Conclusion 151
Chapter 9: Twitter Success Stories 153
Susan RoAne @SusanRoane 154
Mark Ginnebaugh @MarkGinnebaugh 164
Carrie Wilkerson @CarrieWilkerson and @Barefoot_Exec 167
Eric Jan van Putten @ericjanvputten 179
Michelle Bucher @M_Bucher 184
Conclusion 194
Chapter 10: Power Twitter Users 195
@ChrisBrogan 195
@JeremiahOwyang 196
@CharleneLi 196
@BrianSolis 196
@Guy Kawasaki 197
@GaryVee 197
@PeterShankman 197
@APlusK 198
@LadyGaga 198
Build Your Own Power Twitter List 198
What's Next? 199
YouTube For Business (1 Day)
Using YouTube as a Promotional and Marketing ToolTen Ways People, Companies and Organizations Are Successfully Using YouTube
Planning Videos That Will Capture Your Viewers Attention
How to Start Your Own YouTube Channel
Interacting with Viewers and Subscribers
Promoting Your YouTube Videos
Monetizing YouTube: Getting Paid for Your Video Views
The Equipment You'll Need
Selecting the Right Video Camera
Filming YouTube Videos
Editing Your YouTube Videos
Uploading Your Videos to YouTube
Learn From Business Owners and Entrepreneurs
Hiring Help: The YouTube Services Industry
Specialized Advice
Related Social Media Marketing Information:
How Much Do Social Media Marketing Training Courses Cost?
Public instructor-led Social Media Marketing course prices start at $450 per student. Group training discounts are available.
Self-Paced Social Media Marketing eLearning courses cost $450 at the starting point per student. Group purchase discounts are available.
What Social Media Marketing Skills Should I Learn?
A: If you are wondering what social media marketing skills are important to learn, we've written a Social Media Marketing Skills and Learning Guide that maps out social media marketing skills that are key to master and which of our courses teaches each skill.
Read Our Social Media Marketing Skills and Learning Guide
Take a Social Media Class With Certstaffix Training
Certstaffix Training offers a selection of courses for Social Media Marketing skills development. We provide three versatile learning approaches to suit your needs.
First, we have live online Social Media courses, which allow you to participate in real-time, wherever you're located. Our online Marketing Social Media course is particularly popular.
Second, we offer self-paced online eLearning, ideal for those who like to learn at their own pace and flexibility. This includes detailed courses for Social Media, courses in Social Media Marketing, and courses on Social Media Marketing. No matter your schedule or learning style, our online Social Media classes will empower you with essential Marketing knowledge.
Last, we have onsite in-person Social Marketing classes for corporate groups. These courses ensure that your team is on the same page and ready to leverage the power of Social Media. Our combined Social Media and marketing courses are perfect for the holistic development of your team.
At Certstaffix Training, we also provide Social Media certification programs and a dedicated Social Media Marketing class, helping professionals to stay ahead of the curve in the digital age. Choose us for comprehensive online Marketing and Social Media course options, tailored to your unique needs.
What Is Social Media Marketing, and How Can I Use a Social Media Marketing Certificate?
A: Social media marketing is the use of marketing techniques on social networks to support business objectives, including finding new prospects and converting them into customers. By using social media accounts, businesses can engage in online marketing and can inexpensively reach and connect with customers. When learning social media marketing, novices have a variety of training resources to choose from, including paid courses. In some cases, beginners can learn the fundamentals of social media marketing in only a few days. Those who hold a social media marketing certificate can be entrusted to be the digital face of their company while performing necessary marketing duties.
More Information on Learning and Using Social Media Marketing
How Can I Learn Social Media Marketing?
A: To successfully learn social media marketing, beginners would do well to familiarize themselves with online marketing techniques. Afterward, students should identify which social media platforms they want to use and sign up for instructor-led courses that can teach them how to use the networks' particular tools to engage in digital marketing. Related courses that may help students understand social media marketing include business, communication, journalism, and public relations. Since social media networks and online marketing trends can change every day, it's important to keep up to date with the latest changes and advancements.
How Can I Learn Social Media Marketing Techniques Online?
A: To successfully learn social media marketing techniques online, you'll first have to understand what social media marketing is, know your professional goals, and identify which social media platforms that you want to use. While it's possible to learn about social media marketing through websites or videos, there's no substitute for taking classes with knowledgeable instructors. Online classes, either taught live or on demand, can provide you with the training necessary to become a social media marketing master.
More Information on How to Learn Social Media Marketing Online
How Expensive Are Social Media Marketing Courses?
A: A variety of factors can determine how much you'll pay for social media marketing courses. These can include whether you choose a live or prerecorded course, enroll in group or individual classes, or take advantage of social media course bundles that cover multiple platforms. The most comprehensive classes can cost hundreds or even thousands of dollars, depending on the training company chosen. Employers and students can save a significant amount of money on educational costs if they make smart decisions about how and where they receive their training.
What is the best online course for social media?
A: If you're looking for social media classes that can help you learn more about this important marketing tool, there are a few things to consider. First, decide what type of social media platform you want to focus on. There are many different social media platforms available, each with its unique features and target audience. Once you've chosen a platform, research different courses that focus on that particular platform.
Some social media classes may be better suited for beginners, while others may be more advanced. Consider your level of experience and skill when choosing a course. Additionally, make sure to read reviews of any social media class you're considering taking. This will give you a better idea of what to expect and whether or not the class is a good fit for you.
Choosing the right social media course can help you make the most of this powerful marketing tool. With the right instruction, you can learn how to use social media to reach your target audience, build relationships, and grow your business.
What do you learn in a social media course?
A: In a social media course, you will learn how to create and maintain social media accounts for businesses. You will learn how to create content, post updates, engage with followers, and measure the success of your social media campaigns. Additionally, you will learn best practices for social media marketing, including how to develop strategies and objectives, target your audience, and create and execute social media marketing plans.
How do Beginners start social media marketing?
A: Social media marketing can be a great way to connect with potential and current customers. But where do you start? If you're a beginner, there are a few key things you need to know before getting started.
First, it's important to understand the different types of social media platforms available. Each platform has its unique features and audience. For example, Facebook is great for staying in touch with friends and family, while Twitter is perfect for sharing news and insights.
Once you've chosen the social media platform that's right for you, it's time to start creating content. This can range from blog posts and articles to photos and videos. The important thing is to create content that is interesting and engaging for your audience.
Finally, don't forget to promote your social media content. This can be done through paid advertising or by using organic methods such as social media influencers.
You can learn these skills in Certstaffix Training's Social Media Marketing courses.
What are the top Social Media Marketing skills?
A: When it comes to social media, there are a few key skills that can help you stand out from the crowd. Here are the top social media skills that businesses are looking for:
Top Social Media Marketing Skills
1. Strategic thinking – Being able to think strategically about social media is critical for businesses. You need to be able to understand the big picture and how social media fits into it.
2. Creativity – Social media is all about creating interesting and engaging content. If you can come up with creative ideas that capture people’s attention, you’ll be ahead of the game.
3. Writing Ability – A large part of social media is creating written content. Whether it’s blog posts, tweets, or Facebook updates, being able to write well is a valuable skill.
4. Video Production – With the rise of platforms like YouTube and Instagram, video is becoming increasingly important in social media. If you have skills in video production, you’ll be in high demand.
5. Graphic Design – Along with video, graphics are also becoming more important on social media. If you have experience with graphic design, you can create Visual content that will grab attention and stand out from the competition.
6. Analytics – Being able to measure and analyze the performance of your social media campaigns is essential for businesses. Those who can use data to improve their strategies will be in high demand.
7. Customer Service – Social media is often used as a customer service channel. If you have experience dealing with customers and solving their problems, you’ll be an asset to any business.
8. Community Management – Another important aspect of social media is community management. This involves moderating comments, responding to questions, and managing conversations.
9. Campaign Management – Planning and executing social media campaigns is a complex process. If you have experience managing campaigns, you can be a valuable asset to businesses.
10. Influencer Marketing – Identifying and working with influencers is a key part of social media marketing. If you have the ability to find and connect with influencers, you’ll be in high demand.
These are just some of the top social media skills that businesses are looking for. If you have any of these skills, you’ll be in a good position to land a job in the social media field.
How Do I Start a Social Media Marketing Career?
A: There are several different ways to begin a career in social media marketing, from pursuing a formal degree to learning on the job and other approaches in between. The specific path that you choose can depend on your professional standing, but for people with established careers, signing up for short-term training is often the easiest and most cost-effective option. For those completely new to the profession, taking classes, learning about social media platforms, building portfolios, networking, and targeting specific entry-level positions can pave the way to a respected career.
More Information on How to Start a Social Media Marketing Career
Where Can I Learn More About Social Media Marketing?
Social Media Marketing Blogs
Social Media Marketing User Groups
Social Media Marketing Online Forums
Explore Social Media Training Classes Near Me:
Certstaffix Training provides Social Media classes near me or online, depending on the number of students involved. We offer online courses for individual learners, as well as in person classes at your office for corporate groups. Our trainers are highly experienced professionals with the expertise necessary to help you gain a thorough understanding of Social Media concepts and tools. With our courses available online for individuals or in person for corporate groups, it's easy to develop your Social Media skills. Start learning today and see how Certstaffix Training can help you reach your goals.
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