Enroll in all 6 of our instructor-led Social Media classes and save $310. This course package includes:
Facebook Advertising (1 Day)
Introduction
Chapter 1. What Is Facebook Advertising
Chapter 2. Getting Started: Business Page, Business Manager, and Instagram
Chapter 3. Ads Manager Overview
Chapter 4. Facebook Ad Guidelines and Policies
Chapter 5. Facebook Pixel Setup
Chapter 6. Boosted Post, the Easiest Way to Advertise on Facebook Ads Manager, and Power Editor
Chapter 7. Creating Facebook Ads
Chapter 8. Special Ad Types
Chapter 9. Business Manager
Chapter 10. Analyzing Your Results
Chapter 11. Building Your Sales Funnel
Chapter 12. Setting Up Remarking
Chapter 13. Mastering Ad Targeting Like the Pros
Chapter 14. How to Master A/B Testing
Chapter 15. Leveraging Facebook Analytics
Chapter 16. Scaling Your Facebook Ads
Chapter 17. Troubleshooting Ad Issues
Chapter 18. Understanding the Learning Phase
Chapter 19. Understanding Facebook's Attribution Window
Chapter 20. The Psychology of Facebook Ads
Chapter 21. Creative Best Practices: Copy, Image, & Video
Chapter 22. Managing Your Facebook Page
Chapter 23. Messenger Bots
Chapter 24. Facebook Resources
Instagram For Business (1 Day)
Chapter 1: Questions, Questions: Understanding the Why of Instagram 1
Where Did Instagram Come from Anyway? 1
It's a Post, Not a Marriage 4
What Is a Sales Funnel? 8
Creating Your Marketing and Sales Path 15
#InstagramforBusiness Postables 16
Chapter 2: First Things First: Creating a Solid Foundation 17
The Laws of Direct-Response Marketing 17
How to Set Up Your Account for Maximum Success 22
#InstagramforBusiness Postables 35
Chapter 3: Putting on Your Fancy Outfit: Developing Your Instagram Brand 37
Developing Your Instagram Page Brand 38
Culture Branch with Josh Harcus of Hüify 42
#InstagramforBusiness Postables 47
Chapter 4: Starring You: Leveraging instagram for Premium Positioning 49
The Power of Stardom: How to Leverage Your Instagram Account to Strengthen Your Celebrity, Authority, and Expert Positioning 50
Getting Ready for Your Close-Up 51
Case Study: Growing and Monetizing Your Instagram Marketing with Anthony Carbone of WolfMillionaire.com 56
#InstagramforBusiness Postables 64
Chapter 5: Sometimes It Is a Popularity Contest: Growing Your Instagram Following 65
The Power of the Hashtag, and How to Make Yours Count 69
Spin the Wheel! Running a Contest on Instagram 76
Ten Steps to Your Instagram Contest 78
Apps You Can Use to Run Your Instagram Contests 81
Growing Your Follower Base 82
The 21-Day Blueprint for Growing Your Instagram Followers 94
How Nathan Chan Grew Foundr to More Than 10,000 Followers in Less Than a Month 97
#InstagramforBusiness Postables 103
Chapter 6: All About the ROI: Getting Superior Leads from Instagram 105
Prospecting Wisely 106
Courting Your Instagram Followers into Buyers 107
Getting Your Instagram ROI On: Creating Your Sales Funnel 109
A Quick-Start Lead Magnet Blueprint 112
Your Instagram Marketing Funnel, with Oliver Billson of OliverBillson.com 114
#InstagramforBusiness Postables 120
Chapter 7: Building Trust with Your Instagram Tribe 121
Blogging to Convert Instagram Followers to Customers 122
The Dos and Don'ts of Emailing Your List 131
#InstagramforBusiness Postables 137
Chapter 8: Cha Ching! Driving Sales from Your Instagram Page 139
How to Drive Prospects from Instagram Followers to Customers for Life 141
Choices and More Choices: Sales Campaign Ideas You Can Use 145
How to Drive More Sales in One Day Than You Do All Year, with Dave Dee, the Monetization Master 150
#InstagramforBusiness Postables 159
Chapter 9: Your Instagram Product Launch Formula 161
Creating an Audience Avatar 163
Developing a Whisper Campaign to Create Buzz 170
Building Your Launch List 171
Create a Strong Desire 174
A Seven-Day Schedule for Promoting Your Lead Magnet 174
The Instagram Ad Campaign Blueprint 178
Driving Sales with Instagram Ads, with Lindsay Marder of Digital Marketer 189
From Online to Offline with Shaun Buck 193
#InstagramforBusiness Postables 196
Chapter 10: Instagram Stories and Instagram Live: Your 15-Plus Seconds of Fame 197
Instagram Stories 197
Instagram Live 201
Building an Instagram Empire with Codie Sanchez 202
Building Your Lux Tool Box with Instagram Apps for Success 206
Becoming Insta-Social with Entrepreneur 212
#InstagramforBusiness Postables 214
The Final Word: Magical Results! 215
#InstagramforBusiness Postables 217
LinkedIn For Business (1 Day)
INTRODUCTION
PART ONE: FOUNDATIONS
- CHAPTER ONE: The Power of LinkedIn for Business Growth
- CHAPTER TWO: Identify Your Ideal Clients for Emotional Connection
- CHAPTER THREE: Transform Your LinkedIn Profile to Attract Clients
- CHAPTER FOUR: Compare LinkedIn Subscriptions for Full Potential
PART TWO: STRATEGIES
- CHAPTER FIVE: Master Linkedin Etiquette and Best Practices
- CHAPTER SIX: Find Leads and Prospects on LinkedIn
- CHAPTER SEVEN: Convert Connections to Clients with The LINK Method T™
PART THREE: EXECUTION
- CHAPTER EIGHT: Impactful Content to Increase Reach and Influence
- CHAPTER NINE: Authority Building with Al-Enhanced Tailored Content
- CHAPTER TEN: Ready-to-Launch Action Plan for Social Selling on LinkedIn
CONCLUSION
Social Media for Business (1 Day)
Chapter 0: Introduction - 5
Chapter 1: Party On - Social Media Marketing - 18
- An overview of social media marketing at a conceptual level.
Chapter 2: Content Marketing - 43
- How to conceptualize the type of content you need for your social media marketing efforts and build a content production machine.
Chapter 3: Facebook - 77
- How to market your business on Facebook, including the basic principles of Facebook advertising.
Chapter 4: LinkedIn - 151
- How to use the world’s largest B2B network for your business, including advertising opportunities.
Chapter 5: Twitter - 217
- An explanation of whether you should tweet, and if you do, how to use Twitter effectively for business marketing.
Chapter 6: Instagram - 265
- How Instagram is like Twitter with pictures, how to market on Instagram.
Chapter 7: YouTube - 325
- A deep dive into the business side of YouTube, often hidden behind cat videos and Rihanna or Lady Gaga videos gone viral. Included is a discussion of how to leverage YouTube advertising opportunities for your video strategy.
Chapter 8: TikTok - 373
- Tips, tricks, secrets, and ideas for the newest platform that’s created a niche for viral videos, dance moves, duets, and even music as hashtags. Plus, and I can’t emphasize this enough, the TikTok revolution is one via its “Recommendation Engine” technology. As we shall see, TikTok has ramifications beyond teenage girls.
Chapter 9: Pinterest - 397
- The most effective social media for eCommerce stores and retailers, do-it-yourselfers, and those serving the female shopping demographic such as wedding photographers.
Chapter 10: Email Marketing - 426
- Email marketing is the “Rodney Dangerfield” of social media marketing. It don’t get no respect. But it should, and so this Chapter explains why you should use email as part of your social media marketing system.
Chapter 11: Epilogue - 435
- How to "never stop learning" and recognize opportunities, trends, and tips in the 24/7 nonstop world of social media.
Twitter for Business (1 Day)
Chapter 1: Why Twitter? 1
Connecting With Others 2
Twitter Facts 3
Is Twitter for You? 5
Social Impact 7
Conclusion 10
Chapter 2: The ABCs of Twitter 13
Twitter Lingo 13
Conclusion 21
Chapter 3: Getting Started with Twitter 23
Creating Your Twitter Account 23
Tweeting With the Other Birds 29
Types of Tweets 30
Protected Tweets 32
Why Only 140 Characters? 32
What Should I Say? 33
What Not to Say on Twitter 37
Your First Tweet 40
Conclusion 40
Chapter 4: Customizing Your Twitter Profile to Attract Followers 41
Your Twitter Profile Picture 41
Image Banners 44
Your Twitter Bio 45
Advanced Profile Configuration 48
The @ Connect Tab 63
Conclusion 65
Chapter 5: Following and Followers-the Foundation of Your Twitter Strategy 67
The Art of Following 67
Twitter Styles 68
Finding the Right People to Follow 70
Building Your Followers 74
Conclusion 75
Chapter 6: Aligning Your Twitter Strategy with Your Business 77
Twitter Strategies 77
Create a Twitter plan for Marketing, Sales, Support, and Reputation Management 79
Choose the Audience You Want to Reach 83
Speak Your Audience's Language, Whether It's Tech Talk, Marketing Talk, or Sales Talk 84
Track Your Twitter Activity and Measure Engagement 85
Track Your Lead-Generation Efforts 85
Monitor Your Reputation 86
Assign Duties to the Appropriate Departments 87
Twitter-Promoted Services 87
Conclusion 91
Chapter 7: Advanced Twitter 93
Twitter Lists 93
Creating Viral Tweets 99
Lead Generation 102
Building Your Brand or Business 104
"Advertising" on Twitter Promoted Products 105
Contests 109
Conclusion 116
Chapter 8: Twitter Tools 117
TweetDeck 117
HootSuite 124
HootSuite Analytics 132
SocialBro 137
Twopcharts 142
Tweetbot 143
Instagram l46
Buffer 146
TweetChat 147
Twitpic 148
CoTweet 148
Refollow 149
Twylah 150
Conclusion 151
Chapter 9: Twitter Success Stories 153
Susan RoAne @SusanRoane 154
Mark Ginnebaugh @MarkGinnebaugh 164
Carrie Wilkerson @CarrieWilkerson and @Barefoot_Exec 167
Eric Jan van Putten @ericjanvputten 179
Michelle Bucher @M_Bucher 184
Conclusion 194
Chapter 10: Power Twitter Users 195
@ChrisBrogan 195
@JeremiahOwyang 196
@CharleneLi 196
@BrianSolis 196
@Guy Kawasaki 197
@GaryVee 197
@PeterShankman 197
@APlusK 198
@LadyGaga 198
Build Your Own Power Twitter List 198
What's Next? 199
YouTube For Business (1 Day)
Using YouTube as a Promotional and Marketing Tool
Ten Ways People, Companies and Organizations Are Successfully Using YouTube
Planning Videos That Will Capture Your Viewers Attention
How to Start Your Own YouTube Channel
Interacting with Viewers and Subscribers
Promoting Your YouTube Videos
Monetizing YouTube: Getting Paid for Your Video Views
The Equipment You'll Need
Selecting the Right Video Camera
Filming YouTube Videos
Editing Your YouTube Videos
Uploading Your Videos to YouTube
Learn From Business Owners and Entrepreneurs
Hiring Help: The YouTube Services Industry
Specialized Advice