Social Media: Combo (All 6 Courses) Course



Course Details:

Length: 6 days

Price: $2,400/person (USD)

Group Price: Request Quote

Training Reviews

Course Features:

Live Instructor Teaching

Certificate of Completion

Digital Badge

Courseware: Print

Free 6 Month Online Retake

Hands-On Learning?: Yes

Software Lab Included?: N/A

Delivery Methods:

Live Online

Individuals and Groups
@ Your Location

Onsite for Teams

Group Teams
@ Your Organization

This is an instructor-led course. It is taught by an instructor live online or at organizations for groups.
For team training, we can teach onsite at your office or private live online.

 

Course Overview

Enroll in all 6 of our instructor-led Social Media classes and save $300. This course package includes:


Register Early: Registration Deadline is 2 Weeks Prior to Class Start.

Course Notes

Course Combo Refund Policy: Once payment is received, there are no refunds on instructor-led course bundles, due to a discount being given. However, you may reschedule any of the included classes if needed.

 

Course Topics

Facebook Advertising (1 Day)

Introduction

Chapter 1. What Is Facebook Advertising

Chapter 2. Getting Started: Business Page, Business Manager, and Instagram

Chapter 3. Ads Manager Overview

Chapter 4. Facebook Ad Guidelines and Policies

Chapter 5. Facebook Pixel Setup

Chapter 6. Boosted Post, the Easiest Way to Advertise on Facebook Ads Manager, and Power Editor

Chapter 7. Creating Facebook Ads

Chapter 8. Special Ad Types

Chapter 9. Business Manager

Chapter 10. Analyzing Your Results

Chapter 11. Building Your Sales Funnel

Chapter 12. Setting Up Remarking

Chapter 13. Mastering Ad Targeting Like the Pros

Chapter 14. How to Master A/B Testing

Chapter 15. Leveraging Facebook Analytics

Chapter 16. Scaling Your Facebook Ads

Chapter 17. Troubleshooting Ad Issues

Chapter 18. Understanding the Learning Phase

Chapter 19. Understanding Facebook's Attribution Window

Chapter 20. The Psychology of Facebook Ads

Chapter 21. Creative Best Practices: Copy, Image, & Video

Chapter 22. Managing Your Facebook Page

Chapter 23. Messenger Bots

Chapter 24. Facebook Resources

 

Instagram For Business (1 Day)

Chapter 1: Questions, Questions: Understanding the Why of Instagram 1
Where Did Instagram Come from Anyway? 1
It's a Post, Not a Marriage 4
What Is a Sales Funnel? 8
Creating Your Marketing and Sales Path 15
#InstagramforBusiness Postables 16

Chapter 2: First Things First: Creating a Solid Foundation 17
The Laws of Direct-Response Marketing 17
How to Set Up Your Account for Maximum Success 22
#InstagramforBusiness Postables 35

Chapter 3: Putting on Your Fancy Outfit: Developing Your Instagram Brand 37
Developing Your Instagram Page Brand 38
Culture Branch with Josh Harcus of Hüify 42
#InstagramforBusiness Postables 47

Chapter 4: Starring You: Leveraging instagram for Premium Positioning 49
The Power of Stardom: How to Leverage Your Instagram Account to Strengthen Your Celebrity, Authority, and Expert Positioning 50
Getting Ready for Your Close-Up 51
Case Study: Growing and Monetizing Your Instagram Marketing with Anthony Carbone of WolfMillionaire.com 56
#InstagramforBusiness Postables 64

Chapter 5: Sometimes It Is a Popularity Contest: Growing Your Instagram Following 65
The Power of the Hashtag, and How to Make Yours Count 69
Spin the Wheel! Running a Contest on Instagram 76
Ten Steps to Your Instagram Contest 78
Apps You Can Use to Run Your Instagram Contests 81
Growing Your Follower Base 82
The 21-Day Blueprint for Growing Your Instagram Followers 94
How Nathan Chan Grew Foundr to More Than 10,000 Followers in Less Than a Month 97
#InstagramforBusiness Postables 103

Chapter 6: All About the ROI: Getting Superior Leads from Instagram 105
Prospecting Wisely 106
Courting Your Instagram Followers into Buyers 107
Getting Your Instagram ROI On: Creating Your Sales Funnel 109
A Quick-Start Lead Magnet Blueprint 112
Your Instagram Marketing Funnel, with Oliver Billson of OliverBillson.com 114
#InstagramforBusiness Postables 120

Chapter 7: Building Trust with Your Instagram Tribe 121
Blogging to Convert Instagram Followers to Customers 122
The Dos and Don'ts of Emailing Your List 131
#InstagramforBusiness Postables 137

Chapter 8: Cha Ching! Driving Sales from Your Instagram Page 139
How to Drive Prospects from Instagram Followers to Customers for Life 141
Choices and More Choices: Sales Campaign Ideas You Can Use 145
How to Drive More Sales in One Day Than You Do All Year, with Dave Dee, the Monetization Master 150
#InstagramforBusiness Postables 159

Chapter 9: Your Instagram Product Launch Formula 161
Creating an Audience Avatar 163
Developing a Whisper Campaign to Create Buzz 170
Building Your Launch List 171
Create a Strong Desire 174
A Seven-Day Schedule for Promoting Your Lead Magnet 174
The Instagram Ad Campaign Blueprint 178
Driving Sales with Instagram Ads, with Lindsay Marder of Digital Marketer 189
From Online to Offline with Shaun Buck 193
#InstagramforBusiness Postables 196

Chapter 10: Instagram Stories and Instagram Live: Your 15-Plus Seconds of Fame 197
Instagram Stories 197
Instagram Live 201
Building an Instagram Empire with Codie Sanchez 202
Building Your Lux Tool Box with Instagram Apps for Success 206
Becoming Insta-Social with Entrepreneur 212
#InstagramforBusiness Postables 214

The Final Word: Magical Results! 215
#InstagramforBusiness Postables 217

 

LinkedIn For Business (1 Day)

INTRODUCTION

PART ONE: FOUNDATIONS
  • CHAPTER ONE: The Power of LinkedIn for Business Growth
  • CHAPTER TWO: Identify Your Ideal Clients for Emotional Connection
  • CHAPTER THREE: Transform Your LinkedIn Profile to Attract Clients
  • CHAPTER FOUR: Compare LinkedIn Subscriptions for Full Potential
PART TWO: STRATEGIES
  • CHAPTER FIVE: Master Linkedin Etiquette and Best Practices
  • CHAPTER SIX: Find Leads and Prospects on LinkedIn
  • CHAPTER SEVEN: Convert Connections to Clients with The LINK Method T™
PART THREE: EXECUTION
  • CHAPTER EIGHT: Impactful Content to Increase Reach and Influence
  • CHAPTER NINE: Authority Building with Al-Enhanced Tailored Content
  • CHAPTER TEN: Ready-to-Launch Action Plan for Social Selling on LinkedIn
CONCLUSION

 

Social Media for Business (1 Day)

Chapter 0: Introduction - 5

Chapter 1: Party On - Social Media Marketing - 18
- An overview of social media marketing at a conceptual level.

Chapter 2: Content Marketing - 43
- How to conceptualize the type of content you need for your social media marketing efforts and build a content production machine.

Chapter 3: Facebook - 77
- How to market your business on Facebook, including the basic principles of Facebook advertising.

Chapter 4: LinkedIn - 151
- How to use the world’s largest B2B network for your business, including advertising opportunities.

Chapter 5: Twitter - 217
- An explanation of whether you should tweet, and if you do, how to use Twitter effectively for business marketing.

Chapter 6: Instagram - 265
- How Instagram is like Twitter with pictures, how to market on Instagram.

Chapter 7: YouTube - 325
- A deep dive into the business side of YouTube, often hidden behind cat videos and Rihanna or Lady Gaga videos gone viral. Included is a discussion of how to leverage YouTube advertising opportunities for your video strategy.

Chapter 8: TikTok - 373
- Tips, tricks, secrets, and ideas for the newest platform that’s created a niche for viral videos, dance moves, duets, and even music as hashtags. Plus, and I can’t emphasize this enough, the TikTok revolution is one via its “Recommendation Engine” technology. As we shall see, TikTok has ramifications beyond teenage girls.

Chapter 9: Pinterest - 397
- The most effective social media for eCommerce stores and retailers, do-it-yourselfers, and those serving the female shopping demographic such as wedding photographers.

Chapter 10: Email Marketing - 426
- Email marketing is the “Rodney Dangerfield” of social media marketing. It don’t get no respect. But it should, and so this Chapter explains why you should use email as part of your social media marketing system.

Chapter 11: Epilogue - 435
- How to "never stop learning" and recognize opportunities, trends, and tips in the 24/7 nonstop world of social media.

 

Twitter for Business (1 Day)

Chapter 1: Why Twitter? 1
Connecting With Others 2
Twitter Facts 3
Is Twitter for You? 5
Social Impact 7
Conclusion 10

Chapter 2: The ABCs of Twitter 13
Twitter Lingo 13
Conclusion 21

Chapter 3: Getting Started with Twitter 23
Creating Your Twitter Account 23
Tweeting With the Other Birds 29
Types of Tweets 30
Protected Tweets 32
Why Only 140 Characters? 32
What Should I Say? 33
What Not to Say on Twitter 37
Your First Tweet 40
Conclusion 40

Chapter 4: Customizing Your Twitter Profile to Attract Followers 41
Your Twitter Profile Picture 41
Image Banners 44
Your Twitter Bio 45
Advanced Profile Configuration 48
The @ Connect Tab 63
Conclusion 65

Chapter 5: Following and Followers-the Foundation of Your Twitter Strategy 67
The Art of Following 67
Twitter Styles 68
Finding the Right People to Follow 70
Building Your Followers 74
Conclusion 75

Chapter 6: Aligning Your Twitter Strategy with Your Business 77
Twitter Strategies 77
Create a Twitter plan for Marketing, Sales, Support, and Reputation Management 79
Choose the Audience You Want to Reach 83
Speak Your Audience's Language, Whether It's Tech Talk, Marketing Talk, or Sales Talk 84
Track Your Twitter Activity and Measure Engagement 85
Track Your Lead-Generation Efforts 85
Monitor Your Reputation 86
Assign Duties to the Appropriate Departments 87
Twitter-Promoted Services 87
Conclusion 91

Chapter 7: Advanced Twitter 93
Twitter Lists 93
Creating Viral Tweets 99
Lead Generation 102
Building Your Brand or Business 104
"Advertising" on Twitter Promoted Products 105
Contests 109
Conclusion 116

Chapter 8: Twitter Tools 117
TweetDeck 117
HootSuite 124
HootSuite Analytics 132
SocialBro 137
Twopcharts 142
Tweetbot 143
Instagram l46
Buffer 146
TweetChat 147
Twitpic 148
CoTweet 148
Refollow 149
Twylah 150
Conclusion 151

Chapter 9: Twitter Success Stories 153
Susan RoAne @SusanRoane 154
Mark Ginnebaugh @MarkGinnebaugh 164
Carrie Wilkerson @CarrieWilkerson and @Barefoot_Exec 167
Eric Jan van Putten @ericjanvputten 179
Michelle Bucher @M_Bucher 184
Conclusion 194

Chapter 10: Power Twitter Users 195
@ChrisBrogan 195
@JeremiahOwyang 196
@CharleneLi 196
@BrianSolis 196
@Guy Kawasaki 197
@GaryVee 197
@PeterShankman 197
@APlusK 198
@LadyGaga 198
Build Your Own Power Twitter List 198

What's Next? 199

 

YouTube For Business (1 Day)

Using YouTube as a Promotional and Marketing Tool

Ten Ways People, Companies and Organizations Are Successfully Using YouTube

Planning Videos That Will Capture Your Viewers Attention

How to Start Your Own YouTube Channel

Interacting with Viewers and Subscribers

Promoting Your YouTube Videos

Monetizing YouTube: Getting Paid for Your Video Views

The Equipment You'll Need

Selecting the Right Video Camera

Filming YouTube Videos

Editing Your YouTube Videos

Uploading Your Videos to YouTube

Learn From Business Owners and Entrepreneurs

Hiring Help: The YouTube Services Industry

Specialized Advice






Related Social Media Marketing Information:

How Much Do Social Media Marketing Training Courses Cost?

Public instructor-led Social Media Marketing course prices start at $450 per student. Group training discounts are available.

Self-Paced Social Media Marketing eLearning courses cost $550 at the starting point per student. Group purchase discounts are available.

What Social Media Marketing Skills Should I Learn?

A: If you are wondering what social media marketing skills are important to learn, we've written a Social Media Marketing Skills and Learning Guide that maps out social media marketing skills that are key to master and which of our courses teaches each skill.

Read Our Social Media Marketing Skills and Learning Guide

Take a Social Media Class With Certstaffix Training

Certstaffix Training offers a selection of courses for Social Media Marketing skills development. We provide three versatile learning approaches to suit your needs.

First, we have live online Social Media courses, which allow you to participate in real-time, wherever you're located. Our online Marketing Social Media course is particularly popular.

Second, we offer self-paced online eLearning, ideal for those who like to learn at their own pace and flexibility. This includes detailed courses for Social Media, courses in Social Media Marketing, and courses on Social Media Marketing. No matter your schedule or learning style, our online Social Media classes will empower you with essential Marketing knowledge.

Last, we have onsite in-person Social Marketing classes for corporate groups. These courses ensure that your team is on the same page and ready to leverage the power of Social Media. Our combined Social Media and marketing courses are perfect for the holistic development of your team.

At Certstaffix Training, we also provide Social Media certification programs and a dedicated Social Media Marketing class, helping professionals to stay ahead of the curve in the digital age. Choose us for comprehensive online Marketing and Social Media course options, tailored to your unique needs.

What Is Social Media Marketing, and How Can I Use a Social Media Marketing Certificate?

A: Social media marketing is the use of marketing techniques on social networks to support business objectives, including finding new prospects and converting them into customers. By using social media accounts, businesses can engage in online marketing and can inexpensively reach and connect with customers. When learning social media marketing, novices have a variety of training resources to choose from, including paid courses. In some cases, beginners can learn the fundamentals of social media marketing in only a few days. Those who hold a social media marketing certificate can be entrusted to be the digital face of their company while performing necessary marketing duties.

More Information on Learning and Using Social Media Marketing

How Can I Learn Social Media Marketing?

A: To successfully learn social media marketing, beginners would do well to familiarize themselves with online marketing techniques. Afterward, students should identify which social media platforms they want to use and sign up for instructor-led courses that can teach them how to use the networks' particular tools to engage in digital marketing. Related courses that may help students understand social media marketing include business, communication, journalism, and public relations. Since social media networks and online marketing trends can change every day, it's important to keep up to date with the latest changes and advancements.

More Information on How to Learn Social Media Marketing

How Can I Learn Social Media Marketing Techniques Online?

A: To successfully learn social media marketing techniques online, you'll first have to understand what social media marketing is, know your professional goals, and identify which social media platforms that you want to use. While it's possible to learn about social media marketing through websites or videos, there's no substitute for taking classes with knowledgeable instructors. Online classes, either taught live or on demand, can provide you with the training necessary to become a social media marketing master.

More Information on How to Learn Social Media Marketing Online

How Expensive Are Social Media Marketing Courses?

A: A variety of factors can determine how much you'll pay for social media marketing courses. These can include whether you choose a live or prerecorded course, enroll in group or individual classes, or take advantage of social media course bundles that cover multiple platforms. The most comprehensive classes can cost hundreds or even thousands of dollars, depending on the training company chosen. Employers and students can save a significant amount of money on educational costs if they make smart decisions about how and where they receive their training.

More Information on How Much Social Media Training Costs

What is the best online course for social media?

A: If you're looking for social media classes that can help you learn more about this important marketing tool, there are a few things to consider. First, decide what type of social media platform you want to focus on. There are many different social media platforms available, each with its unique features and target audience. Once you've chosen a platform, research different courses that focus on that particular platform.

Some social media classes may be better suited for beginners, while others may be more advanced. Consider your level of experience and skill when choosing a course. Additionally, make sure to read reviews of any social media class you're considering taking. This will give you a better idea of what to expect and whether or not the class is a good fit for you.

Choosing the right social media course can help you make the most of this powerful marketing tool. With the right instruction, you can learn how to use social media to reach your target audience, build relationships, and grow your business.

What do you learn in a social media course?

A: In a social media course, you will learn how to create and maintain social media accounts for businesses. You will learn how to create content, post updates, engage with followers, and measure the success of your social media campaigns. Additionally, you will learn best practices for social media marketing, including how to develop strategies and objectives, target your audience, and create and execute social media marketing plans.

How do Beginners start social media marketing?

A: Social media marketing can be a great way to connect with potential and current customers. But where do you start? If you're a beginner, there are a few key things you need to know before getting started.

First, it's important to understand the different types of social media platforms available. Each platform has its unique features and audience. For example, Facebook is great for staying in touch with friends and family, while Twitter is perfect for sharing news and insights.

Once you've chosen the social media platform that's right for you, it's time to start creating content. This can range from blog posts and articles to photos and videos. The important thing is to create content that is interesting and engaging for your audience.

Finally, don't forget to promote your social media content. This can be done through paid advertising or by using organic methods such as social media influencers.

You can learn these skills in Certstaffix Training's Social Media Marketing courses.

What are the top Social Media Marketing skills?

A: When it comes to social media, there are a few key skills that can help you stand out from the crowd. Here are the top social media skills that businesses are looking for:

Top Social Media Marketing Skills

1. Strategic thinking – Being able to think strategically about social media is critical for businesses. You need to be able to understand the big picture and how social media fits into it.

2. Creativity – Social media is all about creating interesting and engaging content. If you can come up with creative ideas that capture people’s attention, you’ll be ahead of the game.

3. Writing Ability – A large part of social media is creating written content. Whether it’s blog posts, tweets, or Facebook updates, being able to write well is a valuable skill.

4. Video Production – With the rise of platforms like YouTube and Instagram, video is becoming increasingly important in social media. If you have skills in video production, you’ll be in high demand.

5. Graphic Design – Along with video, graphics are also becoming more important on social media. If you have experience with graphic design, you can create Visual content that will grab attention and stand out from the competition.

6. Analytics – Being able to measure and analyze the performance of your social media campaigns is essential for businesses. Those who can use data to improve their strategies will be in high demand.

7. Customer Service – Social media is often used as a customer service channel. If you have experience dealing with customers and solving their problems, you’ll be an asset to any business.

8. Community Management – Another important aspect of social media is community management. This involves moderating comments, responding to questions, and managing conversations.

9. Campaign Management – Planning and executing social media campaigns is a complex process. If you have experience managing campaigns, you can be a valuable asset to businesses.

10. Influencer Marketing – Identifying and working with influencers is a key part of social media marketing. If you have the ability to find and connect with influencers, you’ll be in high demand.

These are just some of the top social media skills that businesses are looking for. If you have any of these skills, you’ll be in a good position to land a job in the social media field.

How Do I Start a Social Media Marketing Career?

A: There are several different ways to begin a career in social media marketing, from pursuing a formal degree to learning on the job and other approaches in between. The specific path that you choose can depend on your professional standing, but for people with established careers, signing up for short-term training is often the easiest and most cost-effective option. For those completely new to the profession, taking classes, learning about social media platforms, building portfolios, networking, and targeting specific entry-level positions can pave the way to a respected career.

More Information on How to Start a Social Media Marketing Career

Where Can I Learn More About Social Media Marketing?

Social Media Marketing Blogs

Social Media Marketing User Groups

Social Media Marketing Online Forums

Explore Social Media Training Classes Near Me:

Certstaffix Training provides Social Media classes near me or online, depending on the number of students involved. We offer online courses for individual learners, as well as in person classes at your office for corporate groups. Our trainers are highly experienced professionals with the expertise necessary to help you gain a thorough understanding of Social Media concepts and tools. With our courses available online for individuals or in person for corporate groups, it's easy to develop your Social Media skills. Start learning today and see how Certstaffix Training can help you reach your goals.







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12/6/2024 10:00:00 AM
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1/2/2025 10:00:00 AM
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4/7/2025 10:00:00 AM
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5/20/2025 10:00:00 AM
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7/7/2025 10:00:00 AM
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10/1/2025 10:00:00 AM
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11/14/2025 10:00:00 AM
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