Google Analytics 4 Course

Course Details:

Length: 2 days

Price: $890/person (USD)

Group Price: Request Quote

Training Reviews

Course Features:

Live Instructor Teaching

Certificate of Completion

Digital Badge

Courseware: Digital

Free 6 Month Online Retake

Hands-On Learning?: Yes

Software Lab Included: N/A
(Cloud Based)

Delivery Methods:

Live Online

Individuals and Groups
@ Your Location

Onsite for Teams

Group Teams
@ Your Organization

This is an instructor-led course. It is taught by an instructor live online or at organizations for groups.
For team training, we can teach onsite at your office or private live online.


Course Overview

This course is updated to the latest version of Google Analytics - Version 4.

This Google Analytics GA4 training course will introduce students to the replacement for Google Universal Analytics 3, retired on July 1, 2023. All data processing and access to past data in Google Universal Analytics 3 has ceased, making the need for Google GA4 training vital to maintaining continuous website analytics and monitoring. In this GA4 Google Analytics training, learn how to: Understand the differences from Google Universal Analytics 3; Setup and Install GA4; Navigate the GA4 interface; New Reports in GA4; Set up Events and Conversions; Google Ads Integration. Those looking for the best GA4 training will find a comprehensive GA4 full course that also prepares students for the corresponding Google Analytics 4 certification exam offered by Google if they choose to pursue certification after class. Enroll into one of our Google Analytics 4 classes today.

Register Early: Registration Deadline is 2 Weeks Prior to Class Start.

Knowledge Prerequisites

Students completely new to Google Analytics may still attend this GA4 analytics training, but prior experience with Google Analytics 3 is helpful, as this course will compare many new Google Analytics 4 features to ones in the previous version. This Google Analytics 4 full course includes the topic of Setting up Conversions and Events will be especially useful for those transitioning from Google Analytics 3 to the new version 4.

This Google Analytics 4 training course includes a GA4 certificate of completion after class. Students seeking a GA4 certification course will be learning Google Analytics 4 topics covered in the corresponding exam administered by Google Skillshop.

Related Certifications

Google Analytics 4 Certification Exam

Google Analytics GA4 Certification Notes: Certification exams are administered by third party testing companies. Our courses prepare you for the certification exam, which is an additional fee paid to the testing provider. You must contact the corresponding testing provider to take a certification exam.

Course Topics

Course FAQs

What Are the Available Class Formats?

This course is taught by a live instructor and is available in two class formats:

  1. Live Online for Individuals
  2. Onsite/Online for Private Groups

What Are the Differences in Google Analytics Version 4 versus Google Universal Analytics 3?

Google Universal Analytics Version 3 and Google Analytics 4 are two of the most widely used web analytics tools in the world. Google Analytics 4 is the latest version, released in 2020, and includes significant improvements over its predecessor, Google Universal Analytics 3.

The main differences between these two versions include:

Data Collection: Google Universal Analytics 3 collects data from web properties and mobile apps through the use of tracking codes. Google Analytics 4, on the other hand, allows for more extensive data collection options including event-based tracking and custom parameters.

Data Analysis: The reporting capabilities in Google Universal Analytics 3 are limited, while Google Analytics 4 provides enhanced reporting features such as segmentation, funnel analysis, and more.

Visualization: Google Universal Analytics 3 provides basic visualizations such as geographical maps and heatmaps, while Google Analytics 4 offers more detailed visualizations including user journey flow diagrams.

Audience Tracking: Both versions offer audience tracking capabilities, but Google Analytics 4 offers additional insights through its Customer Lifecycle report and custom audiences.

Machine Learning: Google Analytics 4 includes advanced machine learning capabilities that allow for more accurate predictions and automated insights.

Google Analytics 4 offers more comprehensive data collection, analysis, and visualization options than its predecessor. With these improvements, businesses can gain an in-depth understanding of their audience, allowing for more powerful marketing campaigns and better customer experiences.

What Is Google Analytics 4 Setup and Installation?

Google Analytics 4 (GA4) is a powerful tool for businesses to measure and analyze website traffic. To get started with it, the first step is to create a new property in your Google Analytics account and then install the tracking code into your website or app.

Creating a New Property requires you to specify what type of property you are setting up and what data you would like to collect. After that, you will be able to access your tracking code which is necessary for installation into your website or app.

Installing the Tracking Code can be done either manually by copying the generated code snippet and pasting it into your website's HTML source code, or automatically through a Tag Manager like Google Tag Manager or other third-party tag managers.

By setting up and installing your new GA4 property, you will be able to gain comprehensive insights into your website’s performance and user behavior. With the right tracking code in place, you can begin to track web analytics with far more accuracy than ever before.

Google Analytics 4 is a powerful tool for businesses to monitor and optimize their websites. With the right setup and installation, you can begin collecting data that will help you create more effective marketing campaigns, increase website conversions, and gain valuable insights into your customers’ behavior.

What Are Google Analytics 4 Settings?

Google Analytics 4 (GA4) settings allow you to customize how data from your website or app is collected and organized:

  • The Setup Assistant helps you configure new GA4 properties quickly and easily.
  • Property Settings lets you manage the name, tracking ID, reporting view, currency, and time zone associated with a property.
  • Property Access Management allows you to control who can access the property and assign specific roles and permissions.
  • Data Streams allow you to configure how data from the web, app, or other sources is tracked in your GA4 property.
  • Data Settings lets you control the types of data that are collected and stored in your GA4 property.
  • Data Import enables you to import external data into your GA4 property.
  • The Reporting Identity feature lets you specify how GA4 identifies and reports user data.
  • Attribution Settings allows you to configure attribution models to better understand the source of your website or app's conversions.
  • Property Change History helps you keep track of any changes that are made to a property.
  • Data Deletion Requests help you delete unwanted data from a GA4 property.
  • Product Links enable you to link your GA4 property with products from Google Ads and other marketing platforms.

With the right combination of settings, GA4 can help you gain valuable insights into your website or app's performance. Using Google Analytics 4 Settings in conjunction with other analytics tools can help you understand customer behaviors, create campaigns that yield results, and optimize your website or app for success. With the right settings in place, you can gain insights into customer behavior and use those insights to improve your product or service offerings. Leverage the power of Google Analytics 4 Settings to make data-driven decisions that increase customer engagement and drive business growth.

What Are Google Analytics 4 New Reports?

Google Analytics 4 (GA4) introduces new reports to help marketers and individuals better understand the performance of their websites and apps. These reports include Real-time Reports, Life Cycle Reports, User Reports, and Custom Reports.

Real-time Reports show an up-to-the-minute view of user behavior on a website or app to understand the impact of marketing initiatives in real time.

Life Cycle Reports track user interaction with a website or app throughout the customer journey. The Acquisition Report shows where users come from, Engagement Report measures how often users interact with the site, Monetization Report tracks revenue per acquisition channels and Retention Report monitors how long users stay engaged with the site.

User Reports offer marketers the ability to gain insights into customers by analyzing their demographic information and technology preferences. The Demographics Report helps marketers understand user characteristics such as age, gender, or location, while the Tech Report allows them to identify the device type and platform usage of users.

Custom Reports allow users to create personalized reports that focus on specific metrics and audience segments. With these reports, marketers can create tailored visualizations focused on the most pertinent data to inform campaigns.

Google Analytics 4 offers users a powerful new set of insights into website or app performance. These reports provide detailed data about user behavior to help marketers better understand their customers and optimize their sites for maximum success. With the launch of these new reports, marketers now have valuable insights to help them make informed decisions about their campaigns and websites.

What Are Google Analytics 4 Events and Conversions?

Google Analytics 4 Events and Conversions offer powerful insights into customer engagement and behavior.

Events are user interactions with content on a website or an app. Automatically tracked events are those that Google Analytics 4 collects without the need for any additional configuration, like pageviews, button clicks, and video plays. Recommended events provide granular data about engagement with certain content, such as impressions of ad units and product detail views. Custom events are user interactions with a website or app that you can configure Google Analytics 4 to track for you.

Conversions enable marketers to measure when users complete desired actions on a website or an app. With conversions, you can get granular data about the effectiveness of marketing campaigns and the value of different types of customers. You can track multiple conversions by setting up Goals or creating custom Conversion Actions.

Google Analytics 4 Events and Conversions allow you to gain powerful insights into customer engagement and behavior to help inform your marketing strategies. With this data, you can better understand what types of content are resonating with your website visitors and audiences.

What Is Google Analytics 4 Integration with Google Ads?

Google Analytics 4 (GA4) integration with Google Ads enables you to use data from both platforms to gain a better understanding of your customers and their behavior. By linking the two services, users can create remarketing audiences in GA4 based on user activity and track performance goals in Google Ads using events collected by GA4. This integration provides an analytics-driven approach to optimizing campaigns and allows you to assess the customer journey more holistically. It helps you identify key performance metrics that are most important for demonstrating the ROI of your Google Ads efforts. With this integration, you can better understand how well your ads are performing concerning user activity on your website and make data-driven decisions about your marketing initiatives.

Why Should You Get GA 4 Certification?

Google Analytics 4 Course Overview

Our comprehensive Google Analytics 4 (GA4) certification course is designed to equip you with the necessary knowledge and skills to become a certified GA4 professional. By completing this course, you will not only gain valuable insights into the world of GA4 but also strengthen your resume with a highly sought-after certification.

About Google GA4 Certification

As businesses increasingly embrace digital transformation, the need for qualified professionals who can effectively analyze and interpret data has never been greater. This is where a Google GA4 certification comes in. By earning this certification, you will demonstrate your proficiency in using Google Analytics 4 to measure website traffic, track user behavior, and optimize online performance.

Why Choose a GA4 Google Analytics Course?

Our GA4 course is tailored to meet the specific needs of individuals and organizations looking to leverage the full potential of Google Analytics 4. It provides a comprehensive overview of all the key features and functionalities of GA4, from setting up an account to analyzing data and creating custom reports. Our experienced instructors will guide you through each step, providing real-world examples and practical exercises to help you apply your new skills in a professional setting.

The Value of GA4 Certification Google

Becoming a certified GA4 professional not only enhances your knowledge and skills in the field of data analytics but also opens up new career opportunities. With businesses increasingly relying on data to drive decision-making, there is a growing demand for professionals who possess the expertise to interpret and analyze this data effectively. By earning a GA4 certification from Google, you will showcase your mastery of the latest tools and techniques in data analysis, making you an invaluable asset to any organization.

GA4 Analytics Certification: What to Expect

Our GA4 certification course covers everything you need to know to become a proficient user of Google Analytics 4. From understanding the basics of data measurement and collection to advanced features such as tracking cross-device user journeys, we've got you covered. Our course also includes modules on data analysis and reporting, allowing you to gain in-depth knowledge on how to interpret and present valuable insights from your data. By the end of this course, you will have the skills and expertise needed to ace the GA4 certification exam and earn your professional designation.

Certification GA4: A Valuable Addition to Your Resume

In today's competitive job market, having a GA4 certification on your resume is a valuable asset that sets you apart from other candidates. It demonstrates your commitment to staying updated on the latest industry trends and technologies, as well as your ability to use data effectively to drive business success. By completing our GA4 course and earning your certification, you will not only enhance your professional profile but also increase your chances of landing your dream job in the rapidly growing field of data analytics.

Google Analytics 4 Training and Certification Prep by Certstaffix Training

Certstaffix Training offers professional training to prepare individuals for the Google Analytics 4 certification exam. Our GA4 classes and courses cover all necessary topics to help you become proficient in using this powerful analytics tool.

Our GA 4 training certification program includes hands-on exercises and real-world examples, providing a comprehensive learning experience. With our GA4 courses, you can gain a deep understanding of how to use GA4 for data-driven decision-making and tracking Key Performance Indicators (KPIs). Our Google Analytics 4 courses are designed to equip you with the knowledge and skills needed to pass the certification exam offered by Google with confidence.

Obtaining the Google Analytics 4 certification demonstrates your expertise in using GA4, making you stand out among other professionals in the digital marketing field. It also shows your commitment to constantly improving and staying up-to-date with the latest tools and techniques. With our GA4 training, you can gain a competitive edge and advance your career opportunities.

Join Certstaffix Training today to start preparing for the Google Analytics 4 certification exam. Our courses are taught by industry experts and provide practical knowledge that can be applied in real-world scenarios. Don't miss this opportunity to become a certified Google Analytics 4 professional and take your career to the next level. Enroll in our GA4 training certification program now!


With the increasing demand for qualified data analysts and digital marketers, a GA4 certification from Google is a valuable investment in your career. Our comprehensive course will provide you with all the necessary knowledge and skills to become a certified GA4 professional, setting you on the path to success in the world of data analytics. So why wait? Enroll in our GA4 Google Analytics course today and take your first step toward becoming a certified data expert!

Related Google Analytics Information:

How Much Do Google Analytics Training Courses Cost?

Public instructor-led Google Analytics course prices start at $890 per student. Group training discounts are available.

Self-Paced Google Analytics eLearning courses cost $475 at the starting point per student. Group purchase discounts are available.

What Google Analytics Skills Should I Learn?

A: If you are wondering what Google Analytics skills are important to learn, we've written a Google Analytics Skills and Learning Guide that maps out Google Analytics skills that are key to master and which of our courses teaches each skill.

Read Our Google Analytics Skills and Learning Guide

Is Google Analytics easy to learn?

A: Google Analytics is a powerful tool that can help you track and analyze your website's traffic. However, it can be difficult to learn if you don't have any experience with web analytics. Fortunately, there are plenty of resources available to help you get started, including online courses and tutorials. With a little effort, you can quickly learn how to use Google Analytics to your advantage.

How do I start learning Google Analytics?

A: There are a few different ways that you can start learning Google Analytics. One way is to find free online resources that will teach you the basics of the platform. You can also sign up for a paid Google Analytics course or tutorial that will provide you with more in-depth knowledge. Finally, another option is to book a corporate group training session offered by Certstaffix Training. Whichever route you choose, make sure to take advantage of all the resources available to you so that you can become a master of Google Analytics!

How long will it take to learn Google Analytics?

A: Learning Google Analytics can take some time, depending on your level of experience and comfort with the service. However, most people should be able to learn the basics within a few weeks. It depends on how much time & effort you are willing to put in. Once you have a handle on the basics, you can begin to explore the more advanced features of Google Analytics and really start to get the most out of the service.

What are the top Google Analytics skills?

A: There are many skills that are important for Google Analytics users, but some skills are more essential than others. Here are the top five Google Analytics skills that every user should master:

Top Google Analytics Skills

1. Setting up goals and tracking conversions: Without goals, it’s difficult to measure success in Google Analytics. Goals can be used to track conversions, such as sales or sign-ups, and give you insight into which areas of your website or marketing campaigns are most effective.

2. Creating custom reports: Custom reports allow you to segment and analyze your data in exactly the way you want. This can be extremely useful for pinpointing areas of your website or campaigns that need improvement.

3. Using filters: Filters let you include or exclude certain data from your reports. This can be helpful for focusing on specific areas of interest or excluding irrelevant data.

4. Interpreting data: Data interpretation is essential for making informed decisions about your website or marketing campaigns. Google Analytics can provide a lot of data, but it’s up to you to make sense of it and draw conclusions about what it means for your business.

5. Troubleshooting tracking issues: Tracking issues can cause problems with your data in Google Analytics. It’s important to be able to identify and fix these issues so that your data is accurate and reliable.

Mastering these skills will help you get the most out of Google Analytics and make better decisions about your website.

Where Can I Learn More About Google Analytics?

Google Analytics Blogs

Google Analytics User Groups

Google Analytics Online Forums

Explore Google Analytics Training Classes Near Me:

Certstaffix Training provides Google Analytics classes near me or online, depending on the number of students involved. We offer online courses for individual learners, as well as in person classes at your office for corporate groups. Our trainers are highly experienced professionals with the expertise necessary to help you gain a thorough understanding of Google Analytics concepts and tools. With our courses available online for individuals or in person for corporate groups, it's easy to develop your Google Analytics skills. Start learning today and see how Certstaffix Training can help you reach your goals.



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