Google Analytics Course

Course Details:

Length: 3 days

Price: $1,715/person (USD)

Group Price: Request Quote

Training Reviews

Course Features:

Live Instructor Teaching

Certificate of Completion

Courseware: Print

Hands-On Learning?: Yes

Software Lab Included?: N/A

Delivery Methods:

Live Online

Individuals and Groups
@ Your Location

Onsite for Teams

Group Teams
@ Your Organization

This is an instructor-led course. It is taught by an instructor live online or at organizations for groups.
For team training, we can teach onsite at your office or private live online.

How Online Classes Work? - Learn How Our Live Online Classes Work

Course Overview

This course covers Google Analytics’ current features, paying special attention to new metrics, support such as Intelligence Questions, and the new Global Site Tag tracking code. The updated course discusses the characteristics of the new code as well as the code's impact on page and link tracking, Ecommerce reporting, and event creation and transmission to Google Analytics. Additionally, new scripts have been provided to allow scroll depth, video play and form completion monitoring when the new tracking code is used. This course will help you to better understand how to use and apply Google Analytics data so that you can immediately improve the success of your own digital property.

This course is for marketers, vendors, consultants, and Webmasters who want an introduction to the installation, configuration, tracking techniques, and best practices of Google Analytics.

Register Early: Registration Deadline is 2 Weeks Prior to Class Start.

Course Notes

Certification exams are administered by third party testing companies such as Pearson Vue or Prometric. Our courses prepare you for the certification exam, which is an additional fee paid to the testing provider. You must contact Prometric, Pearson Vue or the corresponding testing provider to take a certification exam.

Related Certifications

Google Analytics Individual Qualification (IQ) Certification

Certification Notes: Certification exams are administered by third party testing companies. Our courses prepare you for the certification exam, which is an additional fee paid to the testing provider. You must contact the corresponding testing provider to take a certification exam.

Course Topics

Section I: Getting Started
1 First Steps
2 Verifying Data Collection
3 Registering Your Site with Google
4 Activating Ecommerce and Demographic/Interests Data Collection
5 Populating Your Site with Data

Section II: Account Management
6 Accounts, Properties, and Views
7 Managing Accounts, Properties, and Views
8 Permissions

Section III: Predefined and Custom Filters
9 Views with Predefined Filters
10 Regular Expressions
11 Views with Custom Filters
12 Using Filters to Reduce Referral Spam

Section IV: Data Characteristics
13 Metrics and Dimensions

Section V: The Audience Menu
14 The Audience Menu: Top Graph
15 Audience Menu: Middle of Page Data
16 Audience Menu: Bottom of Page Data
17 The Full Audience Menu
18 The Audience Menu: Users Flow
19 The Audience Menu: Cohorts and Benchmarks
20 The Audience Menu: Lifetime Value

Section VI: The Behavior Menu
21 The Behavior Menu: Overview
22 The Behavior Menu: Site Content and Site Search
23 The Behavior Menu: Behavior Flow
24 The Behavior Menu: Site Speed
25 In Page Analytics

Section VII: Segments
26 Segmentation and Google Analytics Segments
27 Segments and Strategic Planning
28 Using Segments to Eliminate Referral Spam from Existing Data

Section VIII: Goals
29 Destination, Duration, and View Goals
30 Goal Reporting: The Conversions Menu
31 Goal Reporting and the Real Time Menu
32 Goals and Custom Segments

Section IX: Tracking Downloads
33 Tracking Downloads
34 Applications of Download Tracking
35 Download Tracking and Goals

Section X: Events
36 Introduction to Events
37 Events and Content Monitoring
38 Advanced Events: Link Tracking
39 Event Reporting
40 Events as Goals
41 Events and Custom Segments
42 Advanced Events: Page Scroll
43 Advanced Events: Form Completion Monitoring
44 Advanced Events: Video Monitoring

Section XI: Referral and the Acquisition Menu
45 The Acquisition Menu: Overview
46 The Acquisition Menu: All Traffic
47 The Acquisition Menu: Search Console
48 Tagging Links
49 The Acquisition Menu: Campaigns
50 The Acquisition Menu: Social

Section XII: The Ecommerce Menu
51 Sending Ecommerce Data to Google Analytics
52 Ecommerce Metrics and Reporting

Section XIII: The Conversions Menu
53 Multi Channel Funnels
54 Attribution and Attribution Models
55 Working with Attribution Models
56 Attribution Data and Return on Investment

Section XIV: Experiments
57 Introduction to Experiments
58 Creating an Experiment with Google Analytics
59 Managing Experiments and Interpreting Outcomes

Section XV: Advanced Metrics – User Level Data
60 User Explorer
61 Extended User Level Analysis and Application

Section XVI: Data Management and the Customization Menu
62 Diagnostic Notifications and Custom Alerts
63 Shortcuts and Exports
64 Custom Reports
65 Dashboards
66 Calculated Measures
67 Sharing Assets
68 Intelligence Questions and Insights