Google Ads Course

Course Details:

Length: 3 days

Price: $1,410/person (USD)

Group Price: Request Quote

Training Reviews

Course Features:

Live Instructor Teaching

Certificate of Completion

Courseware: Print

Free 6 Month Online Retake

Hands-On Learning?: Yes

Software Lab Included: N/A
(Cloud Based)

Delivery Methods:

Live Online

Individuals and Groups
@ Your Location

Onsite for Teams

Group Teams
@ Your Organization

This is an instructor-led course. It is taught by an instructor live online or at organizations for groups.
For team training, we can teach onsite at your office or private live online.


Course Overview

This course is designed for marketing professionals with basic end-user computing skills who will create and manage search ads, run pay-per-click search campaigns, optimize, and report on those campaigns with Google AdWords.

In this course, you will implement Google AdWords and create ad campaigns to target specific audiences with advanced AdWords features. You will then analyze and optimize campaign performance. In this course, you will:

  • Create a Google AdWords account.
  • Create ad campaigns.
  • Optimize keywords.
  • Write ads in Google AdWords.
  • Analyze and report campaign performance.
  • Manage bidding and budgets.
  • Configure language and location targeting.
  • Enhance campaigns with ad extensions.
  • Create a Display Network campaign.
  • Implement advanced AdWords features.
  • Measure campaign performance.
  • Optimize AdWords campaigns for conversions.
  • Optimize campaigns.
  • Manage AdWords with AdWords Editor.
  • Utilize AdWords Manager accounts and the AdWords API.

Register Early: Registration Deadline is 2 Weeks Prior to Class Start.

Course Notes


To ensure your success in this course, you should have experience with using a web browser and productivity software (such as Microsoft Office or Google Docs).

Related Certifications

Google Ads Search Certification
Google Ads Display Certification
Google Ads Video Certification
Google Ads Measurement Certification

Certification Notes: Certification exams are administered by third party testing companies. Our courses prepare you for the certification exam, which is an additional fee paid to the testing provider. You must contact the corresponding testing provider to take a certification exam.

Course Topics


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