Google Ads Course

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Lesson 1: Creating a Google AdWords Account
Topic A: Create and Navigate the Google AdWords Account Structure
Topic B: Configure and Manage Account Alerts, Announcements, and Notifications

Lesson 2: Creating Ad Campaigns
Topic A: Plan an AdWords Campaign
Topic B: Create Campaigns and Configure Campaign Settings
Topic C: Create and Configure Ad Groups, Ads, and Keywords

Lesson 3: Optimizing Keywords
Topic A: Select Keywords in AdWords
Topic B: Research Keywords with the Google Keyword Planner
Topic C: Research Keywords Online
Topic D: Configure Ad Groups and Keywords

Lesson 4: Writing Ads in Google AdWords
Topic A: Review Google Ad Policies
Topic B: Write High-Quality AdWords Ads

Lesson 5: Analyzing and Reporting Campaign Performance
Topic A: Review Your Campaign and Adjust Settings
Topic B: Analyze and Optimize Ads
Topic C: Create Reports in AdWords

Lesson 6: Managing Bidding and Budgets
Topic A: Set and Manage Bids
Topic B: Set and Manage Budgets

Lesson 7: Configuring Language and Location Targeting
Topic A: Configure Language Targeting
Topic B: Configure Location Targeting

Lesson 8: Enhancing Campaigns with Ad Extensions
Topic A: Create Ads with Extensions That Provide Information
Topic B: Create Ads with Extensions That Drive Action
Topic C: Create Ads with Automated Extensions

Lesson 9: Creating a Display Network Campaign
Topic A: Plan and Create a Display Network Campaign
Topic B: Target by Audience, Topic, and Demographics
Topic C: Target Campaigns by Device Type
Topic D: Create a Responsive Ad

Lesson 10: Implementing Advanced AdWords Features
Topic A: Optimize Ad Delivery
Topic B: Create Dynamic Ads
Topic C: Implement Keyword Insertion
Topic D: Implement Campaign Drafts and Experiments
Topic E: Configure Conversion Tracking

Lesson 11: Measuring Campaign Performance
Topic A: Link AdWords to Google Analytics
Topic B: Measure AdWords Campaign Success
Topic C: Analyze Campaign Performance in AdWords

Lesson 12: Optimizing AdWords Campaigns for Conversions
Topic A: Track Conversions
Topic B: Optimize Campaign Configuration for Conversions

Lesson 13: Optimizing Campaigns
Topic A: Optimize Landing Pages for Quality Score
Topic B: Optimize Bidding Performance
Topic C: Optimize Budgets
Topic D: Automate AdWords Campaign Using Rules

Lesson 14: Managing AdWords with the AdWords Editor
Topic A: Set Up and Configure AdWords Editor
Topic B: Import and Analyze Data

Lesson 15: Utilizing AdWords Manager Accounts and the AdWords API
Topic A: Manage Clients with AdWords Manager Account
Topic B: Use the AdWords API

Appendix A: Creating Shopping Campaigns