Google Ads Course

Course Details:

Length: 3 days

Price: $1,375/person (USD)

Group Price: Request Quote

Course Features:

Live Instructor Teaching

Certificate of Completion

Courseware: Print

Hands-On Learning?: Yes

Software Lab Included?: N/A

Delivery Methods:

Live Online

Individuals and Groups
@ Your Location or Our Labs

Onsite for Teams

Group Teams
@ Your Organization

This is an instructor-led course. It is taught by an instructor live online or at organizations for groups.
For team training, we can teach onsite at your office or private live online.

How Online Classes Work? - Learn How Our Live Online Classes Work

Course Overview

This course is designed for marketing professionals with basic end-user computing skills who will create and manage search ads, run pay-per-click search campaigns, optimize, and report on those campaigns with Google AdWords.

In this course, you will implement Google AdWords and create ad campaigns to target specific audiences with advanced AdWords features. You will then analyze and optimize campaign performance. In this course, you will:

Create a Google AdWords account.
Create ad campaigns.
Optimize keywords.
Write ads in Google AdWords.
Analyze and report campaign performance.
Manage bidding and budgets.
Configure language and location targeting.
Enhance campaigns with ad extensions.
Create a Display Network campaign.
Implement advanced AdWords features.
Measure campaign performance.
Optimize AdWords campaigns for conversions.
Optimize campaigns.
Manage AdWords with AdWords Editor.
Utilize AdWords Manager accounts and the AdWords API.

Register Early: Registration Deadline is 2 Weeks Prior to Class Start.

Course Notes

Prerequisites

To ensure your success in this course, you should have experience with using a web browser and productivity software (such as Microsoft Office or Google Docs).

Related Certifications

Google Ads Search Certification
Google Ads Display Certification
Google Ads Video Certification
Google Ads Measurement Certification

Certification Notes: Certification exams are administered by third party testing companies. Our courses prepare you for the certification exam, which is an additional fee paid to the testing provider. You must contact the corresponding testing provider to take a certification exam.

Course Topics

Lesson 1: Creating a Google AdWords Account
Topic A: Create and Navigate the Google AdWords Account Structure
Topic B: Configure and Manage Account Alerts, Announcements, and Notifications

Lesson 2: Creating Ad Campaigns
Topic A: Plan an AdWords Campaign
Topic B: Create Campaigns and Configure Campaign Settings
Topic C: Create and Configure Ad Groups, Ads, and Keywords

Lesson 3: Optimizing Keywords
Topic A: Select Keywords in AdWords
Topic B: Research Keywords with the Google Keyword Planner
Topic C: Research Keywords Online
Topic D: Configure Ad Groups and Keywords

Lesson 4: Writing Ads in Google AdWords
Topic A: Review Google Ad Policies
Topic B: Write High-Quality AdWords Ads

Lesson 5: Analyzing and Reporting Campaign Performance
Topic A: Review Your Campaign and Adjust Settings
Topic B: Analyze and Optimize Ads
Topic C: Create Reports in AdWords

Lesson 6: Managing Bidding and Budgets
Topic A: Set and Manage Bids
Topic B: Set and Manage Budgets

Lesson 7: Configuring Language and Location Targeting
Topic A: Configure Language Targeting
Topic B: Configure Location Targeting

Lesson 8: Enhancing Campaigns with Ad Extensions
Topic A: Create Ads with Extensions That Provide Information
Topic B: Create Ads with Extensions That Drive Action
Topic C: Create Ads with Automated Extensions

Lesson 9: Creating a Display Network Campaign
Topic A: Plan and Create a Display Network Campaign
Topic B: Target by Audience, Topic, and Demographics
Topic C: Target Campaigns by Device Type
Topic D: Create a Responsive Ad

Lesson 10: Implementing Advanced AdWords Features
Topic A: Optimize Ad Delivery
Topic B: Create Dynamic Ads
Topic C: Implement Keyword Insertion
Topic D: Implement Campaign Drafts and Experiments
Topic E: Configure Conversion Tracking

Lesson 11: Measuring Campaign Performance
Topic A: Link AdWords to Google Analytics
Topic B: Measure AdWords Campaign Success
Topic C: Analyze Campaign Performance in AdWords

Lesson 12: Optimizing AdWords Campaigns for Conversions
Topic A: Track Conversions
Topic B: Optimize Campaign Configuration for Conversions

Lesson 13: Optimizing Campaigns
Topic A: Optimize Landing Pages for Quality Score
Topic B: Optimize Bidding Performance
Topic C: Optimize Budgets
Topic D: Automate AdWords Campaign Using Rules

Lesson 14: Managing AdWords with the AdWords Editor
Topic A: Set Up and Configure AdWords Editor
Topic B: Import and Analyze Data

Lesson 15: Utilizing AdWords Manager Accounts and the AdWords API
Topic A: Manage Clients with AdWords Manager Account
Topic B: Use the AdWords API

Appendix A: Creating Shopping Campaigns