Paid Search (PPC) eLearning Bundle Course
Course Details:
Length: 24 courses
Access Length: 6 months
Price: $475/person (USD)
Bulk Pricing: 10+ Contact Us
Course Features:
Instant Access After Purchase
Lecture by Recorded Video
Stop and Start as Needed
Certificate of Completion
Software Lab Included?: N/A
Delivery Method:
Self-Paced Online
Individuals and Groups
@ Your Location
Course Overview
Master Your Online Marketing Strategy with the Paid Search (PPC) eLearning Bundle!Are you ready to take your online marketing to the next level? This comprehensive eLearning bundle equips you with the skills and knowledge to dominate paid search (PPC) advertising and maximize your website traffic and conversions.
Who is this for?- Business owners and marketers looking to drive more traffic and conversions through paid advertising.
- Individuals new to online marketing who want a solid foundation in PPC and digital marketing strategies.
- Professionals seeking to improve their current online marketing efforts.
- Become a PPC pro: Learn everything you need to know about building, optimizing, and managing successful paid search campaigns.
- Master SEO fundamentals: Gain a strong understanding of Search Engine Optimization (SEO) to complement your paid search strategy.
- Develop a holistic digital marketing approach: Explore various digital marketing channels, such as social media marketing, content marketing, and email marketing.
- Craft compelling content: Learn how to create engaging content that attracts and converts your target audience.
- Measure and improve your results: Discover valuable insights on analyzing data and optimizing your campaigns for maximum impact.
- Save time and money: Get access to a wealth of knowledge at a fraction of the cost of individual courses.
- Learn at your own pace: Enjoy the flexibility of self-paced learning with convenient online modules.
- Build a strong foundation: Start with the basics and progress to advanced PPC techniques.
- Stay ahead of the curve: Gain insights into the latest digital marketing trends.
- Digital Marketing: Overview: Enhance your online presence and drive business growth.
- Introduction to Digital Marketing: Discover the power of digital marketing and its importance in today's business landscape.
- Creating Messaging That Sticks: Discover the art of creating memorable messages that resonate with your audience and drive engagement in today's competitive digital landscape.
- Creating Effective Social Media Posts: Master the art of creating engaging social media content that drives audience interaction, increases brand awareness, and boosts customer engagement.
- Multi-Channel Marketing: Coordination, Cohesion, and Results: Discover how to effectively coordinate and integrate multiple marketing channels to deliver a consistent brand experience and drive optimal results.
- A Tactical Guide to SEO and PPC (Parts 1 & 2): Uncover the secrets to successful SEO and PPC campaigns, including keyword research, targeting strategies, and campaign optimization.
- Digital Marketing: SEO Strategy: Deep dive into the world of SEO, exploring on-site and off-site optimization techniques.
- Digital Marketing: Building and Optimising a Winning Paid Search Strategy: Learn how to build a winning paid search strategy and integrate it with other digital marketing channels.
- Digital Marketing: Display Advertising and Programmatic Targeting: Master the art of display advertising and discover how to reach your target audience with impactful visuals.
- Digital Marketing: Pay Per Click: Unleash the power of PPC advertising and drive targeted traffic to your website.
- Types of Attention & Identifying Your Audience: Gain valuable insights on audience behavior and learn how to tailor your marketing messages for maximum impact.
Ready to take control of your online marketing and achieve breakthrough results? Enroll in the Paid Search eLearning Bundle today!
P.S. This course bundle is packed with valuable resources, including downloadable materials, cheat sheets, and practical exercises to solidify your learning.
Also Included - 4 Courses: An Essential Career Skills Pack with 4 courses in key areas for career management and growth, including Time Management, Digital Skills, Creativity and Soft Skills.
Course Notes
Course Topics
Digital Marketing: Overview - 9 Courses, 38 min
Are you ready to unlock the full potential of digital marketing? This comprehensive section provides a solid foundation in the essential strategies and tactics that drive online success. From understanding the fundamentals of SEO to mastering social media and content marketing, you'll gain the skills needed to attract, engage, and convert customers in today's competitive digital landscape.
Key Benefits:
- Enhanced online visibility: Learn how to optimize your website for search engines (SEO) and drive targeted traffic.
- Effective content marketing: Create valuable content that resonates with your audience and builds brand loyalty.
- Social media mastery: Leverage social platforms to connect with customers, build relationships, and drive conversions.
- Data-driven decision-making: Use analytics to measure the success of your campaigns and make informed adjustments.
- Mobile marketing expertise: Adapt your strategies to reach customers on the go and maximize engagement.
Section Additional Language Information:
- Course Text: Arabic, Brazilian Portuguese, Canadian French, Chinese (Simplified), European French, German, Italian, Japanese, & Latin American Spanish.
- Audio: Arabic, Brazilian Portuguese, Canadian French, Chinese (Mandarin), European French, German, Italian, Japanese, & Latin American Spanish.
- Subtitles (Closed Caption): American English, Arabic, Brazilian Portuguese, Canadian French, Chinese (Simplified), European French, German, Italian, Japanese, & Latin American Spanish.
Introduction to Digital Marketing
Course Duration - 15 min
Ready to discover the Power of digital marketing?
Are you a business owner?
Do you work in traditional advertising?
Are you involved in sales & marketing, or do you manage public relations for a brand?
It is becoming increasingly crucial for brands to become visible on digital platforms.
Digital Marketing helps you build a two-way communication channel with your customers. In many cases, brands have created memorable campaigns on the digital platform, leading to sustained success and excellent brand retention in the minds of their audiences.
This course will help you understand and navigate your brand’s different types of digital marketing.
Creating Messaging That Sticks
Course Duration - 13 min
Every communication is an opportunity to be memorable. These days, it’s easier for your audience to get distracted and lose interest in your message if it isn't engaging enough. This is why learning how to create messages that stick and keep your audience’s full attention is important. In this course, You'll learn specific strategies on how to craft a “sticky” message with soundbites and other essential elements that'll ensure you hook your audience and keep them listening.
Creating Effective Social Media Posts
Course Duration - 20 min
Every company, business, and organization needs an online presence, from General Motors to the local hair salon. They go to great lengths to generate website traffic using techniques like search engine optimization and pay-per-click ad campaigns. And they also realize that marketing today inevitably includes social media marketing. Attracting prospects and customers to your website, page, or profile is one thing, but what happens when they arrive? Are they engaged enough by the content to “like” or to comment on what they see? Do they click through to buy the product or service?
Analysis of over 100,000 corporate Facebook posts by researchers from Wharton Business School, Stanford, and Carnegie Mellon provides guidance on how (and how NOT) to craft social media content. Companies and organizations use digital marketing to increase brand awareness, promote their products and services, and build an audience (or an online following). Engagement is key, and that’s why social media is such an important part of the marketing mix. If you want your social media marketing strategies to succeed, this training will show you how to engineer the content of your posts to increase customer engagement, which means more likes, shares, comments, and click-throughs.
Multi-Channel Marketing: Coordination, Cohesion, and Results
Course Duration - 10 min
The modern consumer expects to be able to interact with your brand through a variety of channels. Multiple touch points introduce complexity and makes it difficult to maintain a clear message and consistent value propositions. When channel strategy works well, every touch point strengthens engagement and perception of your brand. So how do you bring it all together?
A Tactical Guide to SEO and PPC: Part 1
Course Duration - 5 min
Search engine optimization and pay-per-click (PPC), are incredibly effective ways to drive traffic for your website. But how do you ensure that you're driving traffic that results in conversions? And when it comes to SEO, how can you amplify your efforts? And for PPC, how do you know you're making the most of your spend?
A Tactical Guide to SEO and PPC: Part 2
Course Duration - 10 min
It's important to have a tactical understanding of how to uncover long tail keyword opportunities that can drive highly qualified visitors to your site. Learn to maximize the utility of your online advertising spend through better segmentation and utilize AB testing and measurement. Don’t be afraid and embrace new marketing strategies, while avoiding the common mistakes that hurt online marketing quality.
Digital Marketing: SEO Strategy
Course Duration - 15 min
In this micro-learning course, 'Digital Marketing - SEO Strategy,’ we will highlight the importance of SEO in digital marketing strategies and explore its uses. Throughout this course, you will discover the key terms associated with SEO and uncover the differences between on-site and off-site SEO. You must also recognize how B2B and B2C search engine marketing approaches differ, so we will explore how this works in this course. At the end of this course, you will be equipped with the knowledge to carry out vital SEO to aid your organization's digital marketing processes.
Digital Marketing: Building And Optimising A Winning Paid Search Strategy
Course Duration - 15 min
In this micro-learning course, 'Digital Marketing - Building And Optimising A Winning Paid Search Strategy,’ we will explore the key steps you can use to build your organization's digital footprint. Paid search, social, display, and programmatic advertising campaigns are all critical parts of the process. These steps are vital to creating greater awareness of your organization, and we will provide valuable tips to get you where you need to be. In this course, you will explore critical terms involved in building your organization’s digital footprint so that you can apply them to your organization and start the process.
Digital Marketing: Display Advertising And Programmatic Targeting
Course Duration - 15 min
In this micro-learning course, 'Digital Marketing - Display Advertising and Programmatic Targeting,’ we will explore the range of formats display advertising can take. Display advertising can be highly effective in marketing your product and your brand, so it's crucial that you recognize its role in the process. Throughout this course, we will explore the key terms and techniques involved in display advertising so that you can apply them to your work. We will also prepare you to choose the best format to suit your needs.
Digital Marketing: Pay Per Click
Course Duration - 4 min
Digital Marketing: Pay Per Click is an eLearning course that defines PPC marketing and how to use it to grow your online business. Pay-per-click or PPC marketing is a type of Internet marketing in which you pay a fee every time an ad is clicked. Those sponsored ads at the top of the search engine results page are pay-per-click ads. Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. In this course, you’ll learn to build effective keyword lists to enhance the success of your PPC ads and drive conversion rates for your product offerings.
Types of Attention
Course Duration - 5 min
Understanding the different types of attention we use daily is more than just an academic exercise. It’s a practical tool to help us navigate different situations more effectively. After all, different situations call for various types of attention.
Attention is not a fixed trait. It’s a dynamic process that we can adjust to suit different situations. This means that our attention span and intensity can change depending on the context.
The attentional blink occurs when people focus on two targets simultaneously and tend to miss the second one. When these targets are linked with strong emotions, it becomes easier to reduce the attentional blink.
Identifying Your Audience
Course Duration - 5 min
Preparation begins with identifying your audience. What do you know about your audience? What is important to them? Do they have any misconceptions about your topic? These are the questions you should ask as part of your preparation. Build a Foundation. The essential first step to communicating with your audience is understanding who they are on a demographic level. Once you have defined your audience demographics, it is time to dig deeper to identify who they are. Review and Refine Your Message.
Essential Career Skills Pack
Productivity and Time Management
Course Duration - 30 min
It seems that there is never enough time in the day. But, since we all get the same 24 hours, why is it that some people achieve so much more with their time than others? This course will explain how to plan and prioritize tasks, so that we can make the most of the limited time we have. By using the time-management techniques in this course, you can improve your ability to function more effectively – even when time is tight and pressures are high. So, by the end of the course you will have the knowledge, skills and confidence to be an effective manager of your time.
Basic Digital Skills
Course Duration - 13 min
With the rise of digital transformation and technology, having a basic digital literacy is essential for all types of jobs, regardless of the industry. To stay competitive and be successful in the workplace, enhancing your digital skills should be a top priority.
4 Ways to Boost Creativity
Course Duration - 30 min
The digital economy is opening up ways for everyone to be creative. It doesn’t just mean being artistic – it’s more about ideas, solutions, alternatives, incremental improvements. Peter Quarry and Eve Ash discuss ways that mental capacity can be developed, perspectives changed, group power leveraged and making things actually happen.
The 11 Essential Career Soft Skills
Course Duration - 1 hr 10 min
Soft Skills are the traits, characteristics, habits, and skills needed to survive and thrive in the modern work world. Soft skills aren't usually taught in school, but you will learn them all here in this course. Are you someone that other people in your organization and industry like to work with, collaborate with and partner with? Are you seen as a valuable asset to any new project that comes along?
This soft skills training course will teach you how to develop the skills that can make the difference between a lackluster career that tops out at middle management versus one that lands you in the executive suite. Or to wherever you define career success. So many soft skills seem like common sense at first glance, but they are not commonly applied by most workers. This soft skills training course will give you an edge over your competitors. It will also make your job, your career and your life more rewarding and enjoyable.
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