Paid Search (PPC) eLearning Bundle Course

Name: Paid Search (PPC) eLearning Bundle
Price: 425 USD
Availability: CourseView.asp?MODE=VIEW&clCourseID=205

Course Details:

Length: 24 courses

Access Length: 6 months

Price: $425/person (USD)

Bulk Pricing: 10+ Contact Us

Course Features:

Instant Access After Purchase

Lecture by Recorded Video

Stop and Start as Needed

Certificate of Completion

Software Lab Included?: N/A

Delivery Method:

Self-Paced Online

Individuals and Groups
@ Your Location

Course Overview

Master Your Online Marketing Strategy with the Paid Search (PPC) eLearning Bundle!

Are you ready to take your online marketing to the next level? This comprehensive eLearning bundle equips you with the skills and knowledge to dominate paid search (PPC) advertising and maximize your website traffic and conversions.

Who is this for?

Business owners and marketers looking to drive more traffic and conversions through paid advertising.
Individuals new to online marketing who want a solid foundation in PPC and digital marketing strategies.
Professionals seeking to improve their current online marketing efforts.

What will you gain?

Become a PPC pro: Learn everything you need to know about building, optimizing, and managing successful paid search campaigns.
Master SEO fundamentals: Gain a strong understanding of Search Engine Optimization (SEO) to complement your paid search strategy.
Develop a holistic digital marketing approach: Explore various digital marketing channels, such as social media marketing, content marketing, and email marketing.
Craft compelling content: Learn how to create engaging content that attracts and converts your target audience.
Measure and improve your results: Discover valuable insights on analyzing data and optimizing your campaigns for maximum impact.

Why choose this bundle?

Save time and money: Get access to a wealth of knowledge at a fraction of the cost of individual courses.
Learn at your own pace: Enjoy the flexibility of self-paced learning with convenient online modules.
Build a strong foundation: Start with the basics and progress to advanced PPC techniques.
Stay ahead of the curve: Gain insights into the latest digital marketing trends.

This comprehensive bundle includes:

Digital Marketing: Overview: Enhance your online presence and drive business growth.
Introduction to Digital Marketing: Discover the power of digital marketing and its importance in today's business landscape.
Creating Messaging That Sticks: Discover the art of creating memorable messages that resonate with your audience and drive engagement in today's competitive digital landscape.
Creating Effective Social Media Posts: Master the art of creating engaging social media content that drives audience interaction, increases brand awareness, and boosts customer engagement.
Multi-Channel Marketing: Coordination, Cohesion, and Results: Discover how to effectively coordinate and integrate multiple marketing channels to deliver a consistent brand experience and drive optimal results.
A Tactical Guide to SEO and PPC (Parts 1 & 2): Uncover the secrets to successful SEO and PPC campaigns, including keyword research, targeting strategies, and campaign optimization.
Digital Marketing: SEO Strategy: Deep dive into the world of SEO, exploring on-site and off-site optimization techniques.
Digital Marketing: Building and Optimising a Winning Paid Search Strategy: Learn how to build a winning paid search strategy and integrate it with other digital marketing channels.
Digital Marketing: Display Advertising and Programmatic Targeting: Master the art of display advertising and discover how to reach your target audience with impactful visuals.
Digital Marketing: Pay Per Click: Unleash the power of PPC advertising and drive targeted traffic to your website.
Types of Attention & Identifying Your Audience: Gain valuable insights on audience behavior and learn how to tailor your marketing messages for maximum impact.

Ready to take control of your online marketing and achieve breakthrough results? Enroll in the Paid Search eLearning Bundle today!

P.S. This course bundle is packed with valuable resources, including downloadable materials, cheat sheets, and practical exercises to solidify your learning.

Also Included - 4 Courses: An Essential Career Skills Pack with 4 courses in key areas for career management and growth, including Time Management, Digital Skills, Creativity and Soft Skills.

Course Notes

eLearning Training Delivery Method

How It Works

This self-paced online course lets you learn independently at your own pace through Certstaffix Training's easy-to-use platform.

Learn at your own pace - Start and stop as it is convenient for you. Pick up where you left off.
Lecture utilizing video and recorded screenshots
6-month subscription length
Instant Access After Purchase

Have more than 10 students needing this course? Contact Us for bulk pricing.

Learning Objectives:

Become proficient in Paid Search Advertising (PPC):
- Learn how to build, optimize, and manage PPC campaigns.
Gain a strong understanding of Search Engine Optimization (SEO) to complement PPC efforts.
Develop a well-rounded digital marketing approach incorporating various channels like social media, content, and email marketing.
Craft compelling content to attract and convert the target audience.
Learn how to analyze data and optimize marketing campaigns for maximum impact.

Target Audience

Business owners and marketers looking to improve their online marketing efforts, specifically through paid advertising (PPC).
Individuals new to online marketing who want to build a foundation in PPC and broader digital marketing strategies.
Professionals seeking to enhance their current knowledge and skills in online marketing.

Key Features

Audio Narration
Video
Inline Activities
Exercises

Quizzes
Assessment
Supplemental Resources

Languages

Audio/Video/Course Text: English.
Subtitles (Closed Caption): Varies by course. Please refer to the individual course descriptions below for specific details.

Course Duration

Paid Search (PPC): 2 hrs 46 min

Essential Career Skills Pack: 2 hrs 23 min

Course Topics

Digital Marketing: Overview - 9 Courses, 38 min

Are you ready to unlock the full potential of digital marketing? This comprehensive section provides a solid foundation in the essential strategies and tactics that drive online success. From understanding the fundamentals of SEO to mastering social media and content marketing, you'll gain the skills needed to attract, engage, and convert customers in today's competitive digital landscape.

Key Benefits:

Enhanced online visibility: Learn how to optimize your website for search engines (SEO) and drive targeted traffic.
Effective content marketing: Create valuable content that resonates with your audience and builds brand loyalty.
Social media mastery: Leverage social platforms to connect with customers, build relationships, and drive conversions.
Data-driven decision-making: Use analytics to measure the success of your campaigns and make informed adjustments.
Mobile marketing expertise: Adapt your strategies to reach customers on the go and maximize engagement.

Section Additional Language Information:

Course Text: Arabic, Brazilian Portuguese, Canadian French, Chinese (Simplified), European French, German, Italian, Japanese, & Latin American Spanish.
Audio: Arabic, Brazilian Portuguese, Canadian French, Chinese (Mandarin), European French, German, Italian, Japanese, & Latin American Spanish.
Subtitles (Closed Caption): American English, Arabic, Brazilian Portuguese, Canadian French, Chinese (Simplified), European French, German, Italian, Japanese, & Latin American Spanish.

Digital Marketing: 01. What is Digital Marketing?

Course Duration - 5 min

Digital Marketing: 01. What is Digital Marketing? is an elearning course that shows you how to promote your business to potential online customers. Digital marketing is crucial for the success of your company. It allows marketers to see accurate results in real time, connects you with consumers on the Internet, and saves you money. In this course, we’ll discuss the different categories of online marketing. We’ll explore business-to-business and business-to-consumer channels to attract the right customers. We’ll cover online marketing and enhanced offline marketing strategies. By the end of this course, you’ll learn to generate higher revenues from your target audience by applying these methods to grow your online business.

Course Objectives:

Define online marketing and enhanced offline marketing
Explore different categories of online marketing
Identify business-to-business and business-to-consumer channels to drive conversion rates

Digital Marketing: 02. Types of Digital Marketing

Course Duration - 7 min

Digital Marketing: 02. Types of Digital Marketing is an elearning course that explores the different types of online marketing that attract attention from potential customers. How do you optimize on a search engine? What is pay-per-click? Why would you share content for free? There are many new questions with digital marketing, and it can seem overwhelming at first. In this program, we'll cover social media marketing, content marketing, and email marketing to grow your customer base. Then, in the following programs, we'll break those down individually, helping you choose the best tools for your company.

Course Objectives:

Explain the basics of search engine optimization
Choose keywords that are relevant to your product
Explore social media and content marketing strategies to connect with potential consumers

Digital Marketing: 03. Social Media

Course Duration - 3 min

Digital Marketing: 03. Social Media is an elearning course that equips you with targeted marketing strategies to attract potential customers and gain followers. Content is fire and social media is gasoline, according to digital marketing guru Jay Baer. Social media can help elevate your audience and consumer base to a huge degree. How do you ignite and fuel your social media presence? In this course, we'll cover basic social media marketing fundamentals such as listening, research, and joining online discussions. You’ll learn how to create a targeted strategy that resonates with your target audience, attracts followers and drives conversion.

Course Objectives:

Connect with influencers in your market and build strategic relationships with them
Create relevant content and a targeted marketing strategy that resonates with your target audience

Digital Marketing: 04. SEO

Course Duration - 4 min

Digital Marketing: 04. SEO is an elearning course that demonstrates best SEO practices to enhance the popularity of your website. SEO content is one of the most important aspects to include on your site. It’s a type of marketing that helps you rank higher on search engines like Google, Yahoo and Bing. In this course, we’ll discuss the two major functions of search engines. You’ll learn to conduct keyword research and identify long-tail search terms that customers use to find your products. We’ll discuss how to optimize your site with the right content and employ off-site optimization to attract the right kinds of visitors to your website.

Course Objectives:

Conduct keyword research to identify consumer search terms and phrases
Create content and back links to your website that help you rank higher on search engines
Determine how White Hat and Black Hat SEO can help or hurt your ranking

Digital Marketing: 05. Content Marketing

Course Duration - 4 min

Digital Marketing: 05. Content Marketing is an elearning course that shows you how to create relevant content to promote your online business. Content marketing can be described as the creation and sharing of valuable and relevant online content. It includes blog and social media posts, infographics and videos designed to build trust with consumers. It is beneficial for your bottom line and your customers. This course discusses three main reasons to use content marketing: increased sales, cost savings, and a loyal customer base. Develop an understanding of your goals and define a mission statement to help you decide what content you should create for your business.

Course Objectives:

Identify three main reasons to use content marketing
Build a loyal customer base by delivering high-quality content
Develop a mission statement to stay on track with your business goals

Digital Marketing: 06. Email Marketing

Course Duration - 4 min

Digital Marketing: 06. Email Marketing is an elearning course that explores best practices for delivering successful campaigns to your customers. Email marketing is a form of direct marketing that uses electronic mail to convey commercial messages to an audience. According to the Direct Marketing Association, for every $1 spent on email, the average return on investment (ROI) is $40. If you want to increase revenue, or even just reach out personally to your customer, check out this course. You’ll learn the key advantages and disadvantages of email marketing. We’ll discuss analytics you can use to track customer responses so you can modify your campaign instantly, and increase your business success.

Course Objectives:

Identify the key advantages of email marketing
Track consumer activity, open rates and click rates for email campaigns
Send customers real-time messages to drive sales
Define your target audience and sell directly to them

Digital Marketing: 07. Pay Per Click

Course Duration - 4 min

Digital Marketing: 07. Pay Per Click is an elearning course that defines what PPC marketing is and how to use it to grow your online business. Pay-per-click or PPC marketing is a type of Internet marketing in which you pay a fee every time an ad is clicked. Those sponsored ads you see at the top of the search engine results page are pay-per-click ads. Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. In this course, you’ll learn to build effective keyword lists to enhance the success of your PPC ads and drive conversion rates for your product offerings.

Course Objectives:

Design an efficient PPC campaign to increase click rates and decrease your bottom line
Use effective keywords to drive the right customers to your site
Identify online tools to conduct keyword research to build keyword lists for your ads

Digital Marketing: 08. 5 Things Everyone Needs to Know

Course Duration - 2 min

Digital Marketing: 08. 5 Things Everyone Needs to Know is an elearning course that explores digital marketing strategies for mobile devices. According to Google, in 2016, more searches were conducted on mobile devices than desktop computers. There's no avoiding the digital movement. It's everywhere, with everyone, including your customer. If you have a business, optimizing your website for mobile is a must if you want to maximize revenue. In this course, you’ll learn to claim your business location on local search directories to increase your chances of being found by customers. We’ll discuss how to use social media sites to create affordable ads and track their performance.

Course Objectives:

Explore digital marketing strategies for mobile devices
Claim your business location on local search directories
Use social media sites to create affordable ads and track their performance

Digital Marketing: 09. Driving Traffic to Your Website

Course Duration - 5 min

Digital Marketing: 09. Driving Traffic to Your Website is an elearning course that shows you how to optimize your webpage to increase visits from potential customers. You don’t need to be an expert in SEO writing to drive traffic to your site. There are other ways to attract lots of potential customers. If you want to increase the number of visitors, you must first ensure that your website content is optimized. Learn effective methods including monitoring unique visitors, page views, page per views, bounce rates, and more. Create a content marketing strategy and write compelling blog headlines that will increase your ranking in search engines.

Course Objectives:

Optimize your website to present your content to new audiences
Build a sharing schedule so your followers know when to expect a post
Discover the best posting times for social media platforms

Introduction to Digital Marketing

Course Duration - 15 min

Ready to discover the Power of digital marketing?

Are you a business owner?

Do you work in traditional advertising?

Are you involved in sales & marketing, or do you manage public relations for a brand?

It is becoming increasingly crucial for brands to become visible on digital platforms.

Digital Marketing helps you build a two-way communication channel with your customers. In many cases, brands have created memorable campaigns on the digital platform, leading to sustained success and excellent brand retention in the minds of their audiences.

This course will help you understand and navigate your brand’s different types of digital marketing.

Course Objectives:

Define Digital Marketing and understand its importance.
List the different types of Digital Marketing Strategies.
Identify and explain key terminology related to Digital Marketing.

Additional Language Information:

Subtitles (Closed Caption): American English.

Detailed Course Outline:

Welcome

Introduction

What Is Digital Marketing?

Importance and Benefits of Digital Marketing

Differences Between Digital Marketing and Traditional Marketing

Summary

Creating Messaging That Sticks

Course Duration - 13 min

Every communication is an opportunity to be memorable. These days, it’s easier for your audience to get distracted and lose interest in your message if it isn't engaging enough. This is why learning how to create messages that stick and keep your audience’s full attention is important. In this course, You'll learn specific strategies on how to craft a “sticky” message with soundbites and other essential elements that'll ensure you hook your audience and keep them listening.

Course Objectives:

Incorporate the “5 Ws” and a “Call to Action” (CTA) in your message
Craft a “money soundbite” as part of your messaging
Engage your audience through storytelling and imagery

Additional Language Information:

Subtitles (Closed Caption): American English.

Detailed Course Outline:

Introduction

Crafting Your Message

Formulating Your Soundbite

Making Your Message Stick

Creating Effective Social Media Posts

Course Duration - 20 min

Every company, business, and organization needs an online presence, from General Motors to the local hair salon. They go to great lengths to generate website traffic using techniques like search engine optimization and pay-per-click ad campaigns. And they also realize that marketing today inevitably includes social media marketing. Attracting prospects and customers to your website, page, or profile is one thing, but what happens when they arrive? Are they engaged enough by the content to “like” or to comment on what they see? Do they click through to buy the product or service?

Analysis of over 100,000 corporate Facebook posts by researchers from Wharton Business School, Stanford, and Carnegie Mellon provides guidance on how (and how NOT) to craft social media content. Companies and organizations use digital marketing to increase brand awareness, promote their products and services, and build an audience (or an online following). Engagement is key, and that’s why social media is such an important part of the marketing mix. If you want your social media marketing strategies to succeed, this training will show you how to engineer the content of your posts to increase customer engagement, which means more likes, shares, comments, and click-throughs.

Course Objectives:

Craft emotional content to increase likes and shares on social networks
Combine informational and persuasive content to drive higher engagement
Identify types of content that don’t drive engagement

Additional Language Information:

Subtitles (Closed Caption): American English.

Multi-Channel Marketing: Coordination, Cohesion, and Results

Course Duration - 10 min

The modern consumer expects to be able to interact with your brand through a variety of channels. Multiple touch points introduce complexity and makes it difficult to maintain a clear message and consistent value propositions. When channel strategy works well, every touch point strengthens engagement and perception of your brand. So how do you bring it all together?

Course Objectives:

Identify the five steps for developing a winning multi-channel campaign
Explain how personalization and segmentation can drive better results for your campaigns
Determine how to measure the success of a multichannel campaign

Additional Language Information:

Subtitles (Closed Caption): N/A.

Detailed Course Outline:

Introduction to Multi-Channel Marketing: Coordination, Cohesion, and Results

What is Multi-Channel Marketing?

Five Steps for Building Effective Multi-channel Campaigns

Considerations for Your Channel Mix

A Tactical Guide to SEO and PPC: Part 1

Course Duration - 5 min

Search engine optimization and pay-per-click (PPC), are incredibly effective ways to drive traffic for your website. But how do you ensure that you're driving traffic that results in conversions? And when it comes to SEO, how can you amplify your efforts? And for PPC, how do you know you're making the most of your spend?

Course Objectives:

Describe how SEO works in marketing.
Explain how PPC works marketing.

Additional Language Information:

Subtitles (Closed Caption): American English.

Detailed Course Outline:

Introduction

Introduction to A Tactical Guide to SEO and PPC

The Difference Between SEO and PPC

Getting Started With SEO

A Tactical Guide to SEO and PPC: Part 2

Course Duration - 10 min

It's important to have a tactical understanding of how to uncover long tail keyword opportunities that can drive highly qualified visitors to your site. Learn to maximize the utility of your online advertising spend through better segmentation and utilize AB testing and measurement. Don’t be afraid and embrace new marketing strategies, while avoiding the common mistakes that hurt online marketing quality.

Course Objectives:

Define PPC.
Describe Cost Per Lead.
Explain how targeting works.

Additional Language Information:

Subtitles (Closed Caption): American English.

Detailed Course Outline:

Introduction

Introduction to A Tactical Guide to SEO and PPC - Part Two

Getting Started with PPC

Cost Per Lead

Digital Marketing: SEO Strategy

Course Duration - 15 min

In this micro-learning course, 'Digital Marketing - SEO Strategy,’ we will highlight the importance of SEO in digital marketing strategies and explore its uses. Throughout this course, you will discover the key terms associated with SEO and uncover the differences between on-site and off-site SEO. You must also recognize how B2B and B2C search engine marketing approaches differ, so we will explore how this works in this course. At the end of this course, you will be equipped with the knowledge to carry out vital SEO to aid your organization's digital marketing processes.

Course Objectives:

Describe SEO and the key terms associated with it.
Explain the differences between on-site and off-site SEO.
Describe ways to sense-check your keywords.
Recognise the key differences between B2B and B2C search engine marketing.

Additional Language Information:

Subtitles (Closed Caption): British English.

Detailed Course Outline:

Key Terms

Search Engine Optimization

On-Site or Technical SEO

Off-Site or Non-Technical SEO

Sense Checking your Kewwords

B2B vs B2C Search Engine Marketing - The Long Tail

Digital Marketing: Building And Optimising A Winning Paid Search Strategy

Course Duration - 15 min

In this micro-learning course, 'Digital Marketing - Building And Optimising A Winning Paid Search Strategy,’ we will explore the key steps you can use to build your organization's digital footprint. Paid search, social, display, and programmatic advertising campaigns are all critical parts of the process. These steps are vital to creating greater awareness of your organization, and we will provide valuable tips to get you where you need to be. In this course, you will explore critical terms involved in building your organization’s digital footprint so that you can apply them to your organization and start the process.

Course Objectives:

Recognise the importance of paid search and social strategies.
Identify key strategies for launching a successful campaign.
Successfully manage paid display and programmatic advertising, as well as paid search campaigns.

Additional Language Information:

Subtitles (Closed Caption): British English.

Detailed Course Outline:

Key Terms

Paid Search

Paid Social

Paid Display and Programmatic Advertising

Managining Paid Search Campaigns

Digital Marketing: Display Advertising And Programmatic Targeting

Course Duration - 15 min

In this micro-learning course, 'Digital Marketing - Display Advertising and Programmatic Targeting,’ we will explore the range of formats display advertising can take. Display advertising can be highly effective in marketing your product and your brand, so it's crucial that you recognize its role in the process. Throughout this course, we will explore the key terms and techniques involved in display advertising so that you can apply them to your work. We will also prepare you to choose the best format to suit your needs.

Course Objectives:

Explore the key terms associated with display advertising.
Recognise the various types and formats of display advertising.
Discover what an ad server is and its benefits.
Explore the different types of display campaigns.
Measure display campaigns.

Additional Language Information:

Subtitles (Closed Caption): British English.

Detailed Course Outline:

Key Terms

Types and Formats of Display Advertising

What is an Ad Server?

Types of Display Campaign

Display Campaign Measurement

Digital Marketing: Pay Per Click

Course Duration - 4 min

Digital Marketing: Pay Per Click is an eLearning course that defines PPC marketing and how to use it to grow your online business. Pay-per-click or PPC marketing is a type of Internet marketing in which you pay a fee every time an ad is clicked. Those sponsored ads at the top of the search engine results page are pay-per-click ads. Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. In this course, you’ll learn to build effective keyword lists to enhance the success of your PPC ads and drive conversion rates for your product offerings.

Course Objectives:

Design an efficient PPC campaign to increase click rates and decrease your bottom line.
Use effective keywords to drive the right customers to your site.
Identify online tools to conduct keyword research to build keyword lists for your ads.

Additional Language Information:

Audio/Video/Course Text: Arabic, Brazilian Portuguese, Canadian French, Chinese (Mandarin), European French, German, Italian, Japanese, & Latin American Spanish.
Subtitles (Closed Caption): American English, Arabic, Brazilian Portuguese, Canadian French, Chinese (Simplified), European French, German, Italian, Japanese, & Latin American Spanish.

Types of Attention

Course Duration - 5 min

Understanding the different types of attention we use daily is more than just an academic exercise. It’s a practical tool to help us navigate different situations more effectively. After all, different situations call for various types of attention.

Attention is not a fixed trait. It’s a dynamic process that we can adjust to suit different situations. This means that our attention span and intensity can change depending on the context.

The attentional blink occurs when people focus on two targets simultaneously and tend to miss the second one. When these targets are linked with strong emotions, it becomes easier to reduce the attentional blink.

Course Objectives:

Define types of attention.
Identify the characteristic of each attention.
Define the attentional blink.

Additional Language Information:

Subtitles (Closed Caption): N/A.

Detailed Course Outline:

Introduction

Content

Focused Attention
Sustained Attention
Selective Attention
Alternating Attention
Attention CEO
Attentional Blink

Identifying Your Audience

Course Duration - 5 min

Preparation begins with identifying your audience. What do you know about your audience? What is important to them? Do they have any misconceptions about your topic? These are the questions you should ask as part of your preparation. Build a Foundation. The essential first step to communicating with your audience is understanding who they are on a demographic level. Once you have defined your audience demographics, it is time to dig deeper to identify who they are. Review and Refine Your Message.

Course Objectives:

Identify your audience.
Review and refine your message.
Build a foundation.

Additional Language Information:

Subtitles (Closed Caption): N/A.

Detailed Course Outline:

Introduction

Content

Performing a Needs Analysis
Creating an Audience Profile
Identifying Key Questions and Concerns

Essential Career Skills Pack

Productivity and Time Management

Course Duration - 30 min

It seems that there is never enough time in the day. But, since we all get the same 24 hours, why is it that some people achieve so much more with their time than others? This course will explain how to plan and prioritize tasks, so that we can make the most of the limited time we have. By using the time-management techniques in this course, you can improve your ability to function more effectively – even when time is tight and pressures are high. So, by the end of the course you will have the knowledge, skills and confidence to be an effective manager of your time.

Course Objectives:

Set your priorities to better manage your time
Improve your productivity by sharpening your focus and multitasking effectively

Detailed Course Outline:

Productiity & Time Management
Prioritization
Getting Things Done

Procrastination
Multitasking & Focus
Summary

Basic Digital Skills

Course Duration - 13 min

With the rise of digital transformation and technology, having a basic digital literacy is essential for all types of jobs, regardless of the industry. To stay competitive and be successful in the workplace, enhancing your digital skills should be a top priority.

Course Objectives:

Recall the essential digital skills framework
Elaborate on the toolkit of essential digital skills
Identify how to develop or improve your digital skills

Detailed Course Outline:

The Essential Digital Skills Framework
The Toolkit of Essential Digital Skills

Developing Digital Skills
Summary

4 Ways to Boost Creativity

Course Duration - 30 min

The digital economy is opening up ways for everyone to be creative. It doesn’t just mean being artistic – it’s more about ideas, solutions, alternatives, incremental improvements. Peter Quarry and Eve Ash discuss ways that mental capacity can be developed, perspectives changed, group power leveraged and making things actually happen.

Course Objectives:

Define creativity
Think outside the box
Develop the right mental attitude
Leverage the power of groups
Ensure managers make it happen

Detailed Course Outline:

What is Creativity at Work?
Learn to Think Outside the box
Develop the Right Mental Capacity

Laverage the Power of Groups
Ensure Managers Make It Happen
Summary

The 11 Essential Career Soft Skills

Course Duration - 1 hr 10 min

Soft Skills are the traits, characteristics, habits, and skills needed to survive and thrive in the modern work world. Soft skills aren't usually taught in school, but you will learn them all here in this course. Are you someone that other people in your organization and industry like to work with, collaborate with and partner with? Are you seen as a valuable asset to any new project that comes along?

This soft skills training course will teach you how to develop the skills that can make the difference between a lackluster career that tops out at middle management versus one that lands you in the executive suite. Or to wherever you define career success. So many soft skills seem like common sense at first glance, but they are not commonly applied by most workers. This soft skills training course will give you an edge over your competitors. It will also make your job, your career and your life more rewarding and enjoyable.

Course Objectives:

Understand how to be a great communicator
Become a stronger listene
Appear professional to co-workers and bosses of all ages
Avoid common career blunders that often end careers
Manage expectations for bosses and colleagues
Position yourself for promotions
Make technology your asset, even if you are afraid of technology
Avoid the Not My Job Syndrome
Develop EQ to Match Your IQ
Develop leadership qualities

Detailed Course Outline:

Introduction
The Soft Tech Savvy Way to Always Be Essential
Not My Job, And I Am Happy to Do It
You Can Become a Master Communicator
Feedback Video for The 11 Essential Career Soft Skills
Become a Leader Without the Title or Formal Authority

Your EQ Will Beat a Higher IQ
Building Your Winning Team
Make Every One of Your Seconds Count
Unleash Your Inner Anthony Robbins
Avoid Being Uncool
Clothes Can Still Make or Break Your Career
Conclusion The 11 Essential Career Soft Skills
Extra: Developing Your Career Secret Sauce

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This is where Google Ads training comes into play. With various courses, classes, workshops, and Google Adword training available, individuals can learn the ins and outs of Google Ads and how to successfully use it for advertising purposes.

The Importance of Google Ads Training

Google Ads training is essential for anyone looking to advertise on this platform. With a variety of features, targeting options, bidding strategies, and ad formats available, it can be overwhelming for beginners to navigate through it all. By undergoing training, individuals can gain a deep understanding of how to use Google Ads to their advantage and achieve their advertising goals.

Available Training Options

There are various ways in which individuals can learn about Google Ads. One option is through online courses such as a Google Adwords course or an Adwords Google Course, both of which provide comprehensive instruction on how to use Google Ads effectively. Another option is to attend in-person training such as a Google Ad Words training or Google Advertising classes, where individuals can learn from experienced professionals and gain hands-on experience. Attending a Google Search Ads course is as convenient as the training method you choose for yourself.

Where to Learn Google Ads

If you are wondering where to learn about Google Ads, there are several resources available such as online tutorials, webinars, and live workshops. Certstaffix Training offers instructor-led Google Ads classes where individuals can learn directly from a live Google Ads experts and receive a certificate upon completion.

Investing in Google Ads Training

Investing in Google Ads training may seem like an additional expense for businesses, but it can greatly benefit them in the long run. By understanding how to effectively use this platform, businesses can save money on their advertising efforts and reach a larger audience. With constantly evolving features and updates, it is important for individuals to stay updated through training in order to make the most of Google Ads.

Google Ads training is essential for anyone looking to advertise on this platform. With various options available, individuals can choose the best method that suits their learning style and budget. By investing in this training, individuals can gain valuable knowledge and skills that will ultimately benefit their business in the highly competitive online advertising world. So don't wait any longer, start learning about Google Ads today!

What are the top Google Ads skills?

A: If you want to learn Google Ads and get the most out of this powerful tool, there are a few key skills you'll need to master. Here are the top four:

Top Google Ads Skills

1. Keyword research and selection - The success of any Google Ads campaign starts with choosing the right keywords. You'll need to spend some time researching which keywords are most relevant to your business and products or services. Once you've selected your keywords, you'll need to create ads that are specifically targeted to these keywords.

2. Ad creation and optimization - Creating effective ads is essential for getting the results you want from your Google Ads campaigns. Your ads should be well-written and relevant to the keywords you're targeting. You'll also need to regularly monitor and optimize your ads to ensure they're performing well.

3. Campaign management - Managing your Google Ads campaigns can be a complex task. You'll need to monitor your campaigns closely to ensure they're running smoothly and meeting your goals. You'll also need to make adjustments to your campaigns as needed to keep them on track.

4. Reporting and analysis - Reporting and analyzing your Google Ads campaigns is essential for understanding their performance and making necessary changes. You'll need to generate reports on a regular basis and analyze the data to identify areas of improvement. By mastering these skills, you'll be well on your way to success with Google Ads.

Take a Google Ad Course From Certstaffix Training

If you're looking for comprehensive Google Ad courses, look no further than Certstaffix Training. We provide three distinct learning modalities for a Google Ads training course: live online classes, self-paced eLearning, and onsite in-person training for corporate groups.

Our curriculum includes an in-depth Adwords training, taught by professionals knowledgeable in any equivalent Google Adwords course by Google. We offer one of the best Google Ads course, designed to equip you with the skills needed to excel in digital advertising.

For those interested in specialized training, we offer Google Ad classes that focus on specific areas of this online advertising platform. Each of our Google Adwords courses also can function as a prep Google Ads certification course, a valuable credential in today's competitive job market.

Our Google SEM course and Google advertising course options are also tailored to help you master Search Engine Marketing and online advertising respectively. With our alternative to direct self-paced Adwords training from Google, you'll gain the expertise and confidence to manage and optimize your digital advertising campaigns effectively.

In each Google Adwords class, you get an engaging session that teaches you everything about the pay-per-click (PPC) advertising system. With our Google Adwords training, rest assured you're learning from the best in the industry.

Where Can I Learn More About Google Ads?

Google Ads Blogs

Google Ads User Groups

Meetup.com Google adWords groups

Google Ads Online Forums

Explore Google Ads Training Classes Near Me:

Certstaffix Training provides Google Ads classes near me or online, depending on the number of students involved. We offer online courses for individual learners, as well as in person classes at your office for corporate groups. Our trainers are highly experienced professionals with the expertise necessary to help you gain a thorough understanding of Google Ads concepts and tools. With our courses available online for individuals or in person for corporate groups, it's easy to develop your Google Ads skills. Start learning today and see how Certstaffix Training can help you reach your goals.

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