Social Media for Business Course



Course Details:

Length: 1 day

Price: $450/person (USD)

Bundle & Save: View Bundle

Group Price: Request Quote

Training Reviews

Course Features:

Live Instructor Teaching

Certificate of Completion

Courseware: Print

Free 6 Month Online Retake

Hands-On Learning?: Yes

Software Lab Included?: N/A

Delivery Methods:

Live Online

Individuals and Groups
@ Your Location

Onsite for Teams

Group Teams
@ Your Organization

This is an instructor-led course. It is taught by an instructor live online or at organizations for groups.
For team training, we can teach onsite at your office or private live online.

 

Course Overview

This 1-day course begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok, and Pinterest), and helps you to make a plan for how to market a business on social media.

Who Should Attend: Business owners or marketing managers that need a strategic plan to integrate social media into their marketing plan.

Upon completion, students will be able to:

  • determine their target audience and goals for their social media strategy
  • understand the importance of listening to online conversations
  • know the different social media tools available to them
  • learn how to generate content ideas and manage their time
  • promote their new social media efforts
  • measure their new social media efforts for their effectiveness

Register Early: Registration Deadline is 2 Weeks Prior to Class Start.


Course Topics

Chapter 0: Introduction
How this book works. How to access the companion worksheets and resources.

 

Chapter 1: Party On - Social Media Marketing
What it means to use social media for 'marketing.' It's a Party and you are the Party Thrower.

 

Chapter 2: Content Marketing
Content is the 'food and entertainment' of your social media party. How to create a content marketing machine.

 

Chapter 3: Facebook (Organic)
Understanding how to market, "organically," on Facebook via Facebook posts, Pages, and Groups. Facebook Advertising.

 

Chapter 4: Facebook (ADs)
Master the in's and out's of advertising on Facebook and Instagram.

 

Chapter 5: LinkedIn
Optimizing your profile, using LinkedIn to schmooze. LinkedIn content strategies.

 

Chapter 6: Twitter
Do you tweet? Should you? The hidden opportunities amidst the noise of Twitter.

 

Chapter 7: Instagram
The #1 platform for visual shopping and consumer outreach. Both organic and advertising.

 

Chapter 8: YouTube
The three uses of video - supportive, SEO, and sharing / viral plus native video on other platforms.

 

Chapter 9: TikTok
The new kid on the block and how to use TikTok for B2C marketing.

 

Chapter 10: Pinterest
Pin it to win it on Pinterest

 

Chapter 11: Email Marketing
The Rodney Dangerfield of social media marketing.

 

Chapter 12: Epilogue
How to "never stop learning" and recognize opportunities, trends, and tips in the 24/7 nonstop world of social media.


Course FAQs

What Are the Available Class Formats?

This course is taught by a live instructor and is available in two class formats:

  1. Live Online for Individuals
  2. Onsite/Online for Private Groups

What Are Business Uses for Social Media?

Businesses use social media in many ways, from marketing and promotion to customer service. It can be used to build relationships with customers, generate leads, target new markets, market products and services, foster better communication within the company and its stakeholders, and provide insights into customer behavior. Social media can be used to engage customers with content that is relevant to them, create conversation and build trust. It can be used to promote products and services, as well as increase brand awareness through organic or paid campaigns. Businesses also use social media for customer service and feedback, where customers can ask questions about the company’s services or products, get support from customer service teams, provide product reviews, and give feedback. Social media can also be used as an information-gathering tool, where businesses can use it to research their target market and gain insights into consumer behavior. Businesses are also using social media for employee recruitment, by posting job openings on social networks like LinkedIn.

Businesses also use social media to measure ROI (Return on Investment) and track their performance. By tracking the success of campaigns, businesses can assess which strategies work best and make necessary changes to optimize their efforts. Social media is a powerful tool for any business, and businesses must use it strategically to achieve their goals.

What Types of Content Work For Business Social Media?

Businesses of all sizes are using social media to promote their products and services, build a brand, attract new customers and engage with existing ones. To maximize the effectiveness of your social media campaigns, it is important to understand what types of content work best for each platform.

On Facebook, posts that include visuals tend to get more engagement, while Twitter is ideal for sharing short snippets of content, often paired with a hashtag. LinkedIn is the place to network and share professional updates and longer-form content pieces. Instagram works best for visually appealing images, while YouTube is great for video tutorials or behind-the-scenes clips.

Developing creative yet relevant posts can help your brand stand out on social media. Use eye-catching visuals, such as infographics or high-quality photos, to capture the attention of your audience and keep them interested in what you have to say. It also helps to post content that is interactive or encourages engagement – ask a question, conduct a poll or create a hashtag campaign.

By creating content that is tailored to each platform, you can ensure your business stands out and helps foster a connection with potential customers. Furthermore, staying consistent in your efforts will help keep your followers engaged with your brand. With the right content strategy, social media can be a powerful tool for helping grow your business.

What Are Business Uses for Facebook?

Facebook is an invaluable tool for businesses in the digital age. It can be used to promote brand awareness, engage with customers, and build relationships that drive sales. Businesses can create pages on Facebook to post content such as news stories, product launches, promotions, and events. They can also use tools like Ads Manager to create targeted ad campaigns designed to reach specific audiences. Additionally, businesses can use Facebook Messenger to communicate with customers quickly and efficiently. With its range of capabilities, Facebook provides a powerful platform for businesses to amplify their message and build strong relationships with customers.

What Are Business Uses for LinkedIn?

LinkedIn is an invaluable tool for businesses of all sizes, providing them with the opportunity to reach new customers and build relationships with existing ones. With LinkedIn, businesses can find and network with professionals in their industry, promote their products or services, create a professional profile for their brand, and more. Businesses can also use LinkedIn to advertise job openings, recruit new employees, and stay in touch with their customers. Additionally, businesses can use LinkedIn to share content from their blog or website, build relationships with industry influencers, and even measure the success of their campaigns with analytics tools. By leveraging the power of LinkedIn for business purposes, companies can attract more qualified leads and strengthen their presence in the marketplace.

What Are Business Uses for Twitter?

Twitter is an increasingly popular social media platform that can be immensely beneficial for businesses, allowing them to promote their products and services, interact with customers, and increase brand visibility. Businesses can use Twitter to post announcements about promotions, new products or services, changes in hours of operation, upcoming events or classes, job openings, and more. Companies can also use Twitter to build relationships with customers, interact with them in real-time, and resolve customer service issues. Additionally, businesses can use Twitter to gain feedback from customers about their products or services by hosting polls or surveys. Finally, businesses should actively follow relevant conversations on Twitter to get a better understanding of their target audience and the current trends in their industry. By using Twitter strategically, businesses can gain a competitive advantage and establish their presence in the online market.

What Are Business Uses for Instagram?

Instagram can be a powerful tool for businesses to promote their products and services. It is an easy way to reach potential customers, create brand awareness, and engage with existing followers. Businesses can use Instagram to showcase their products, share stories about their company, and increase customer loyalty. Additionally, businesses can use Instagram's advertising platform to create targeted campaigns with specific objectives, such as increasing website traffic or driving sales. By leveraging the right strategies and creative content, businesses can take advantage of Instagram to effectively promote their brand and reach a larger audience.

What Are Business Uses for YouTube?

YouTube offers businesses several opportunities to promote their products and services. Through YouTube, businesses can create video ads or tutorials that engagingly showcase their offerings. These videos can then be shared across multiple platforms and networks, reaching potential customers around the world. Businesses can also use YouTube to create branded channels where they can post useful content, such as industry tips and tricks, product reviews, how-to videos, and more. This content can help to build customer loyalty while also providing potential customers with useful information before they make a purchase. YouTube also offers analytics tools that allow businesses to track the performance of their videos, giving them valuable insights into what works and what doesn’t. This can help them refine their content strategy and create more effective videos that generate results. YouTube is an invaluable tool for businesses looking to reach a wider audience and promote their products and services.

What Are Business Uses for TikTok?

TikTok is a popular social media platform among Gen Z users, but it's also gaining traction in the business world. Many companies are starting to use TikTok as an effective way to reach new customers and build relationships with existing ones. With its wide-reaching and highly engaged user base, businesses of all sizes can leverage TikTok to create compelling video content, engage with their customers in a fun and interactive way, and increase brand awareness. Businesses can use TikTok to showcase their products or services, generate leads, provide customer service support, build loyalty among their existing customers, and much more. By leveraging the platform’s powerful algorithms and creative tools, businesses can create engaging, sharable content that will reach a wider audience and help to build their brand. TikTok offers businesses the opportunity to connect with potential customers in a unique, interactive, and creative way that is likely to have a lasting impact.

What Are Business Uses for Pinterest?

Pinterest is becoming increasingly popular as a business tool, offering marketers and entrepreneurs the opportunity to reach their target audience through creative visuals. With its image-centric approach, Pinterest provides businesses with the perfect platform to promote products, services, and brand messages. By creating boards that feature images that are relevant to their target market, businesses can create an engaging presence on Pinterest and drive traffic to their website. This can be achieved by pinning images that are related to the product or service they provide, as well as providing useful information such as tips, tutorials, and guides. Additionally, businesses can use hashtags to make it easier for customers to find them on Pinterest, allowing them to increase brand awareness and reach more potential customers. Pinterest also provides businesses with analytics tools that allow them to analyze their pinning activity and understand what content resonates with their followers, helping them to tailor their strategy to maximize engagement. By utilizing the power of Pinterest, businesses can reach new heights and create an engaging presence for themselves in the online world.

What Are Business Uses for Email Marketing?

Email marketing is one of the most effective and cost-efficient ways for businesses to reach their target audience. With email, businesses can build relationships with customers, provide up-to-date promotional information, and increase sales by creating personalized emails that drive traffic to their website or online store. Email marketing also allows companies to cultivate a more loyal customer base by staying in regular contact with customers and offering incentives to purchase products or services. Additionally, email marketing provides businesses with an effective way to track customer engagement and measure the success of their campaigns. By analyzing open rates, click-throughs, and other metrics, businesses can better understand how well their campaigns are performing and make necessary adjustments to ensure maximum return on investment. By taking advantage of the power of email, businesses can maximize their marketing efforts and capitalize on the potential to reach new customers and grow their sales.

 

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