Salesforce for Marketing (Lightning) Course



Course Details:

Length: 1 day

Price: $510/person (USD)

Group Price: Request Quote

Training Reviews

Course Features:

Live Instructor Teaching

Certificate of Completion

Digital Badge

Courseware: Print

Free 6 Month Online Retake

Hands-On Learning?: Yes

Software Lab Included: N/A
Cloud Based (requires trial or license)

Delivery Methods:

Live Online

Individuals and Groups
@ Your Location

Onsite for Teams

Group Teams
@ Your Organization

This is an instructor-led course. It is taught by an instructor live online or at organizations for groups.
For team training, we can teach onsite at your office or private live online.

 

Course Overview

This class is delivered by a live instructor and is specifically designed to teach marketing people the basics of Salesforce Sales Cloud marketing features in the Lightning Experience. The instructor will focus on the key features a marketer can use to immediately become effective with Salesforce.

A student in this class will learn how to manage leads and campaigns. In addition, the instructor will show students how to use the lead import wizard to manage large campaigns. Finally, the student will learn how to use and create list views and reports.


Register Early: Registration Deadline is 2 Weeks Prior to Class Start.


Course Notes

This class will cover the Lightning version of Salesforce.

Audience

Marketers with little or no experience with Salesforce or those wanting a refresher on how to effectively manage leads and campaigns within Salesforce.

Knowledge Prerequisites

Salesforce.com for Sales Representatives (Lightning)


Course Topics



Course FAQs

What Are the Available Class Formats?

This course is taught by a live instructor and is available in two class formats:

  1. Live Online for Individuals
  2. Onsite/Online for Private Groups

What Are Salesforce Marketing Features?

Salesforce Marketing Cloud provides a suite of powerful marketing features for businesses to enhance their customer relationships. With its comprehensive set of tools, businesses can build and sustain high-quality interactions with customers across multiple channels. Some of the key features include:

• Data Management and Segmentation - Salesforce’s data management system allow users to easily create customer profiles and target campaigns based on specific criteria. This helps organizations customize their marketing messages for different segments of customers.

• Automated Campaigns - Salesforce’s automated campaigns are designed to help businesses save time by creating personalized emails, webpages, and other content without manual intervention. It also allows businesses to monitor the performance of campaigns in real time and make adjustments accordingly.

• Social Media Management - Salesforce’s social media management features allow businesses to monitor conversations, build relationships with customers, and engage with them on various platforms such as Facebook and Twitter. With these tools, businesses can stay up-to-date on trends and develop content that resonates with their customers.

• Analytics and Reporting - Salesforce’s analytics and reporting features allow businesses to access detailed insights about customer behavior and engagement, helping them make informed decisions about marketing strategies. This feature helps businesses optimize campaigns for maximum efficiency and effectiveness.

Overall, Salesforce Marketing Cloud provides a comprehensive set of features that enable businesses to build strong relationships with their customers and maximize ROI from marketing initiatives. It is a powerful tool for businesses looking to get the most out of their marketing efforts.

What Are Salesforce Marketing Features for Leads?

Salesforce Marketing Cloud (SFMC) provides an extensive suite of features and services to help businesses maximize the effectiveness of their marketing efforts. It offers a range of capabilities for working with leads, such as lead scoring, segmentation, and nurturing. Lead scoring helps prioritize prospects by assigning points based on data collected from interactions with emails, web content, activity on social media, and more. Segmentation divides customers into smaller, targeted groups for a more tailored approach to outreach. Lead nurturing involves sending personalized emails based on a customer's interests or level of engagement. SFMC also provides tools for creating landing pages that can be used to collect lead information and track results from campaigns. It allows businesses to measure the success of campaigns and optimize their efforts for greater ROI. By using Salesforce Marketing Cloud, businesses can build stronger relationships with leads and convert more prospects into customers.

What Are Salesforce Marketing Campaigns?

Salesforce Marketing Campaigns are an incredibly powerful way to boost your business. They are a set of automated marketing activities, such as emails and ads, that allow you to target specific customer segments with relevant content and offers. With Salesforce Marketing Campaigns, businesses can reach out to prospects in an efficient effective manner, driving increased sales and customer engagement.

Salesforce Marketing Campaigns offer several benefits to businesses. These include the ability to create highly targeted campaigns, track customer behavior and analyze performance in real-time, as well as segment audiences based on their interests and behaviors. This data can then be used to personalize content and offers for maximum effect, resulting in more meaningful interactions with customers.

Salesforce Marketing Campaigns also allow businesses to track the performance of their campaigns, providing insights into customer behavior and allowing them to adjust their strategies accordingly. By leveraging Salesforce Marketing Campaigns, businesses can maximize their return on investment from marketing efforts and ensure they achieve the best possible results.

What Is Importing Leads in Salesforce?

Importing leads in Salesforce is a powerful way to quickly add new contacts and customer data to your database. This feature allows you to import any type of lead data from an external source, such as a spreadsheet or another CRM platform, into Salesforce for easy analysis and management. With this capability, organizations can scale their operations faster than ever before, while still maintaining the high standards of quality and accuracy they expect from their data.

Importing leads in Salesforce also allows you to optimize your lead nurturing process by segmenting leads based on different criteria. This way, you can prioritize which ones require more attention and quickly create targeted campaigns for each group. In short, importing leads into Salesforce is an essential tool for any business looking to streamline its sales and marketing operations. With the ability to import data from multiple sources, Salesforce can help you leverage your customer data to maximize efficiency and generate more leads.

What Is Mass Updating Leads in Salesforce?

Mass updating leads in Salesforce is a powerful tool for businesses to quickly and accurately make changes to multiple records at once. This process involves using an automated script or software application to make changes across the entire lead database, rather than making one-by-one updates. With mass updating, businesses can change any field value of their choosing without having to manually select and update each lead record. This allows for more efficient use of time and resources, as well as ensuring accuracy in data entry. Additionally, it is a great way to ensure consistency across all lead records in the database, which can be critical in reporting and tracking performance metrics. Mass updating leads in Salesforce can help an organization reduce costs, improve accuracy, and produce automated reports more quickly.

What Are Salesforce List Views and Reports?

Salesforce list views and reports are two powerful tools that can help you manage your data in Salesforce. List views allow you to create custom views of records in Salesforce that make it easier to find the specific record or group of records that you need. Reports give you a more detailed view of your data, allowing you to track performance and look for patterns or trends. With list views and reports, you can quickly access the information you need to make decisions and take action. Additionally, with Salesforce’s reporting capabilities, organizations gain visibility into their customer data, allowing them to better understand customer behavior and needs. By analyzing this data, organizations can make more informed decisions about how best to serve their customers. List views and reports are essential tools for any organization looking to get the most out of their Salesforce data. With these powerful tools, you can easily access the insights that will help your business succeed.







Related Salesforce Information:

How Much Does Sales Force Training Cost?

Public instructor-led Salesforce course prices start at $510 per student. Group training discounts are available.

Self-Paced Salesforce eLearning courses cost $550 at the starting point per student. Group purchase discounts are available.

What Salesforce Skills Should I Learn?

A: If you are wondering what Salesforce skills are important to learn, we've written a Salesforce Skills and Learning Guide that maps out Salesforce skills that are key to master and which of our courses teaches each skill.

Read Our Salesforce Skills and Learning Guide

Take Training for Salesforce With Certstaffix Training

At Certstaffix Training, we offer a comprehensive training for Salesforce with both end user and Administration courses. We offer a Salesforce certification course for Administration designed to prepare you sit the Salesforce exam and equips you with the necessary Salesforce skills. Our Salesforce certification courses and end user courses provide three distinct ways to learn, ensuring that everyone can access our quality Salesforce certification training.

1) Live Online Classes: This Salesforce training program is tailored to suit the needs of both beginners and professionals seeking to fine-tune their skills and wish to interact with a live instructor and other students.

2) Self-Paced Online eLearning: We understand that some prefer to learn at their own pace, and that's why we offer self-paced online Salesforce trainings in our program offerings.

3) Onsite in-person courses for corporate groups: We offer in-person training for Salesforce to corporate groups, providing onsite courses designed to enhance proficiency and operational skills in Salesforce with a face-to-face instructor.

Begin your journey today with our Salesforce training for beginners or advance your knowledge with our extensive Salesforce courses.

What Is Salesforce Training, and How Are Certifications Obtained?

A: Salesforce, a customer relationship management (CRM) platform, provides a cloud-based solution to employees and business owners who want to manage all aspects of their customer connections. This powerhouse platform allows individuals to use the cloud to handle many different business tasks, including sales, marketing, commerce, and productivity, but its complexity and feature-rich design lead many employees to seek formal online and instructor-led training, which we offer at Certstaffix Training. Taking courses can prepare you for certification exams, which can be scheduled through the Salesforce website.

More Information on Salesforce Training and Certifications

What Are the Basics of Salesforce Administrator Training?

A: Becoming a Salesforce administrator can be a career upgrade and financial boon for some employees. This career choice, however, can come with a significant investment of time and money for those who are paying for training out of pocket. Some individuals can spend a year and thousands of dollars taking preparation courses. Studying for a Salesforce administrator certification can be simplified by taking training courses specifically designed to cover the job’s fundamentals. Signing up for classes taught by a live instructor can increase your chances of understanding the software and the specific duties associated with becoming an administrator.

More Information on Becoming a Salesforce Administrator

How Difficult Is it to Become a Salesforce Administrator, and Is it Worth It?

A: The difficulty of becoming a Salesforce administrator can depend on many factors, including your existing knowledge and experience and whether you want to earn a basic or advanced administrator certification. While preparation for administrator certification can require intense study and hands-on experience, most employees find the prospect of a significant pay increase after earning the credential worth it. Most beginners can expect months of study, practice, and preparation for the exam, including taking Salesforce admin classes. This effort can significantly reduce the difficulty of passing these exams; many students fail in their first attempt, so good preparation is crucial.

More Information on Becoming a Salesforce Administrator

How Can I Get a Salesforce Developer Certification, and How Much Does it Cost?

A: Employees who want to become a certified Salesforce developer have a number of options. While preparation for this profession can vary between individuals in terms of education, experience, and skills, obtaining an official Salesforce developer certification can position any employee on the path to stepping into this respected role. Taking training courses that teach basic and advanced aspects of a Salesforce developer role can adequately prepare individuals for the certification exam. The cost for the certification exam is $200, which is relativity low compared to similar certifications.

More Information on How to Get a Salesforce Developer Certification

How Can I Best Learn Salesforce?

A: Since Salesforce can be challenging to master, it's important to choose the appropriate training method based on your preferences, needs, learning style, and budget. Traditional classes can appeal to student groups, while online courses are perfect for individuals who want a self-paced option. Supplemental resources, like tutorials, guides, and videos, can introduce students to Salesforce but rarely give individuals the expertise required to perform specialized roles like Administrator. While Salesforce may offer its own training, signing up for instructor-led classes can ensure that students learn everything that they need to know with the support of a knowledgeable teacher.

More Information on How to Learn Salesforce

How Long Does Salesforce Training Take?

A: The amount of time that's required to learn Salesforce can depend on a number of factors, including your prior knowledge of Salesforce concepts, the particular role that you want to pursue, and the educational option that you choose. Traditional courses can last weeks or months, with more study time required for advanced credentials. But our accelerated courses take far less time. Generally, those who pursue Administrator training can expect to learn the role's fundamentals in a few weeks, unless they take an accelerated course, which can be completed in just a few days.

More Information on How Long it Takes to Learn Salesforce

Which Class Is Best for Those New to Salesforce?

A: When determining which Salesforce course is best to take, novices will need to consider their professional goals, interests, and skill set. Generally speaking, those new to Salesforce should target entry-level courses and certifications. Exceptions can be made for specialized roles that don't have prerequisites. Most beginners choose to pursue a Salesforce Administrator class and certification because of the general skills that they can gain, but higher-level certifications, like Service Cloud Consultant, may also be pursued by those who want to start facing clients. Beginners can also take classes that teach new versions of Salesforce, like Lightning.

More Information on Which Class Is Best for Those New to Salesforce

Should I Get a Salesforce Certification?

A: Since Salesforce is a leading customer relationship management (CRM) program that corporate entities and small companies use to maintain important connections, earning a Salesforce certification can be worth your time and financial investment. In addition to demonstrating your proficiency with the platform and its latest iterations, certification can increase your pay and allow you professional mobility. To get the most out of a credential, choose the right certification to pursue and keep it valid with re-certifications as needed. Relatively low-cost courses are available at Certstaffix Training, which can be completed in a few days.

More Information on Whether Salesforce Certification Is Worthwhile

How Much Does it Cost to Get a Salesforce Certification?

A: If you want to earn a Salesforce certification, factors like the type of Salesforce role that you want to pursue, your current skill level, and the training that you choose can influence how much you'll spend. Different certification exams have different costs, and so do the courses to prepare you for them. Choosing the right training option can help you maximize the value of this investment and reduce the odds that you'll need to pay for the exam more than once.

More Information on How Much it Costs to Get a Salesforce Certification

How long will it take me to learn Salesforce?

A: Salesforce is a powerful CRM tool, and learning how to use it can take some time. Depending on your level of experience and how much time you can dedicate to learning, it could take anywhere from a few weeks to a couple of months to become proficient in Salesforce. A formal Salesforce course by Certstaffix Training is 1 to 5 days in length and can get you Salesforce skills quickly.

Once you have learned the basics, you will be able to salesforce more efficiently and effectively, saving you time in the long run. With Salesforce, you can customize your sales process, automate tasks, and keep track of your sales pipeline, making it an essential tool for sales professionals. If you are looking to improve your sales skills and efficiency, learning Salesforce is a great place to start.

Is Salesforce easy to learn?

A: Salesforce is a powerful CRM platform, but it can be challenging to learn if you're not familiar with CRM software. The good news is that there are plenty of resources available to help you get up to speed quickly. There are Salesforce training courses available online and in person that make it easy to learn Salesforce, as well as tons of helpful articles and videos for self-learners. With a little bit of effort, you can be up and running with Salesforce in no time.

Does Salesforce require coding?

A: Salesforce does not require coding, but it helps to have some coding knowledge. There are many Salesforce training options available to help users get up to speed. Having some coding skills can make working with Salesforce easier and more efficient. However, it is not required to use Salesforce.

What are Salesforce courses?

A: Salesforce courses are designed to help sales and customer service professionals learn how to use the Salesforce customer relationship management (CRM) system. Courses cover topics such as creating and managing sales opportunities, tracking customer interactions, and generating reports. Salesforce Administrators can also take courses tailored for those performing administrative tasks like instance setup & configuration. Salesforce courses can be taken online or in person (for groups) with Certstaffix Training.

What are options to learn Salesforce?

Are you looking to improve your Salesforce skills? You have come to the right place! Certstaffix Training offers a variety of Salesforce training options that can help take your knowledge and expertise to the next level. Our training programs are designed for Sales reps, administrators, and anyone interested in mastering the world's #1 customer relationship management platform.

Salesforce Training for Sales Reps

We have Salesforce training courses specifically tailored to meet the needs of Sales reps. We understand that as a salesperson, time is of the essence and you need quick and effective training solutions. Our courses cover all aspects of Salesforce – from lead management to customer retention – in an interactive and hands-on manner. With our training, you will learn how to leverage the power of Salesforce to increase your productivity and drive more sales.

Sales Force Training Near Me

We understand that convenience is important when it comes to training. That's why we offer in-person training courses at locations near you for corporate groups at your office. Our aim is to make sure our clients have access to top-notch Salesforce training without having to travel long distances. With onsite training when you have a corporate group, you can easily attend our courses and get trained by experienced professionals.

Salesforce Certification Classes

Earning a Salesforce certification is a great way to showcase your expertise and stand out in the job market. Our Salesforce Admin certification class prepares you for the official Salesforce exam and provides you with all the necessary knowledge and skills to pass them with flying colors. Our trainers have years of experience in the field, ensuring a high-quality learning experience.

Salesforce Admin Course Near Me

If you're looking to become a Salesforce administrator, we offer a course that cover all the essential skills and knowledge needed for this role. Our admin course will give you an in-depth understanding of how Salesforce works, as well as the technical abilities to configure and maintain the platform.

Sales Force Class Online

Our Sales force class online offerings cover all aspects of Salesforce – from the basics to advanced topics. Whether you're new to Salesforce or looking to expand your knowledge, our course is designed for individuals of all levels. Our experienced trainers will guide you through the platform, ensuring that you have a thorough understanding of Salesforce and its features.

Salesforce Training Seminars

We offer seminars and workshops on specific Salesforce topics. These seminars are perfect for those who want to enhance their skills in a particular area or stay up-to-date with the latest Salesforce updates. Our seminars are led by industry experts and provide valuable insights, tips, and best practices. Contact us today to set up a Salesforce training seminar at your organization.

Summary

With our various training options, we are confident that you will find the perfect fit for your learning needs. Don't miss out on the opportunity to improve your Salesforce skills and boost your career. Enroll in one of our courses today and take your first step towards becoming a Salesforce expert. So, whether you are looking for Salesforce training, Salesforce Training near me, Salesforce Certification Classes, or even a Sales Force Class - we have got you covered! Our seminars and workshops are designed to help you become the best version of yourself in the world of Salesforce. Don't wait any longer -register for one of our Salesforce classes today!

What are the top Salesforce skills?

A: There are a number of skills that are important for Salesforce professionals. One of the most important is the ability to configure and customize Salesforce applications. This includes being able to create custom objects, fields, workflows, and validation rules. Another key skill is understanding how to use Apex code to extend the functionality of Salesforce applications. Additionally, it is important to be able to integrate Salesforce with other systems using APIs. And finally, being able to effectively use Salesforce reports and dashboards is also critical. By possessing these skills, Salesforce professionals can be sure to be in high demand.

What are the top Salesforce skills?

1. The ability to configure and customize Salesforce applications. This includes being able to create custom objects, fields, workflows, and validation rules.

2. Understanding how to use Apex code to extend the functionality of Salesforce applications.

3. Being able to integrate Salesforce with other systems using APIs.

4. Being able to effectively use Salesforce reports and dashboards.

By possessing these skills, Salesforce professionals can be sure to be in high demand.

Where Can I Learn More About Salesforce?

Salesforce Blogs

Salesforce User Groups

Salesforce Online Forums

Explore Salesforce Training Classes Near Me:

Certstaffix Training provides Salesforce classes near me or online, depending on the number of students involved. We offer online courses for individual learners, as well as in person classes at your office for corporate groups. Our trainers are highly experienced professionals with the expertise necessary to help you gain a thorough understanding of Salesforce concepts and tools. With our courses available online for individuals or in person for corporate groups, it's easy to develop your Salesforce skills. Start learning today and see how Certstaffix Training can help you reach your goals.







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