Social Media Marketing eLearning Bundle Course

Digital Marketing: Overview - 9 Courses, 38 min

Are you ready to unlock the full potential of digital marketing? This comprehensive section provides a solid foundation in the essential strategies and tactics that drive online success. From understanding the fundamentals of SEO to mastering social media and content marketing, you'll gain the skills needed to attract, engage, and convert customers in today's competitive digital landscape.

Key Benefits:

• Enhanced online visibility: Learn how to optimize your website for search engines (SEO) and drive targeted traffic.
• Effective content marketing: Create valuable content that resonates with your audience and builds brand loyalty.
• Social media mastery: Leverage social platforms to connect with customers, build relationships, and drive conversions.
• Data-driven decision-making: Use analytics to measure the success of your campaigns and make informed adjustments.
• Mobile marketing expertise: Adapt your strategies to reach customers on the go and maximize engagement.

Section Additional Language Information:

• Course Text: Arabic, Brazilian Portuguese, Canadian French, Chinese (Simplified), European French, German, Italian, Japanese, & Latin American Spanish.
• Audio: Arabic, Brazilian Portuguese, Canadian French, Chinese (Mandarin), European French, German, Italian, Japanese, & Latin American Spanish.
• Subtitles (Closed Caption): American English, Arabic, Brazilian Portuguese, Canadian French, Chinese (Simplified), European French, German, Italian, Japanese, & Latin American Spanish.

Introduction to Digital Marketing

Course Duration - 15 min

Ready to discover the Power of digital marketing?

Are you a business owner?

Do you work in traditional advertising?

Are you involved in sales & marketing, or do you manage public relations for a brand?

It is becoming increasingly crucial for brands to become visible on digital platforms.

Digital Marketing helps you build a two-way communication channel with your customers. In many cases, brands have created memorable campaigns on the digital platform, leading to sustained success and excellent brand retention in the minds of their audiences.

This course will help you understand and navigate your brand’s different types of digital marketing.

Social Media Marketing

Course Duration - 1 hr

Discover why your business should use social media marketing and learn more about using common social media tools in this training course. You'll increase your knowledge of social media and its impact, exploring why it is an important marketing channel for businesses. You'll examine some common social media tools and discover key components of a social media marketing plan.

Facebook: Facing the Facts

Course Duration - 10 min

Facebook is available in 200 languages, making it widely considered the most user-diverse social media platform. 85% of active users live outside the US and Canada, and more than 50% are from non-native English-speaking countries. In this course, we explore how Facebook achieved worldwide social media dominance. We will chart the platform’s origins by looking at how it has evolved alongside its users and identify the current makeup of its user demographics.

Mastering Social Media

Course Duration - 20 min

In Mastering Social Media, the staff members at Cutting Edge are avid social media users but are still coming to terms with advisable behaviors. Tammy notices that Casey spends too much time venting her feelings on Facebook. Carol posts inappropriate messages, and even Gen Y Dion mistakenly broadcasts his boredom with work (only for his boss to suggest that he find another job). Serena gives Marcus the benefit of her compartmentalized approach to social media management. When Marcus DonateMe app mistake goes viral on Facebook and YouTube, Dion’s quick thinking rescues Cutting Edge from a disastrous financial hole. With the Facebook and Twitter support accrued, it saves the day for Marcus.

Creating Messaging That Sticks

Course Duration - 13 min

Every communication is an opportunity to be memorable. These days, it’s easier for your audience to get distracted and lose interest in your message if it isn't engaging enough. This is why learning how to create messages that stick and keep your audience’s full attention is important. In this course, You'll learn specific strategies on how to craft a “sticky” message with soundbites and other essential elements that'll ensure you hook your audience and keep them listening.

Creating Effective Social Media Posts

Course Duration - 20 min

Every company, business, and organization needs an online presence, from General Motors to the local hair salon. They go to great lengths to generate website traffic using techniques like search engine optimization and pay-per-click ad campaigns. And they also realize that marketing today inevitably includes social media marketing. Attracting prospects and customers to your website, page, or profile is one thing, but what happens when they arrive? Are they engaged enough by the content to “like” or to comment on what they see? Do they click through to buy the product or service?

Analysis of over 100,000 corporate Facebook posts by researchers from Wharton Business School, Stanford, and Carnegie Mellon provides guidance on how (and how NOT) to craft social media content. Companies and organizations use digital marketing to increase brand awareness, promote their products and services, and build an audience (or an online following). Engagement is key, and that’s why social media is such an important part of the marketing mix. If you want your social media marketing strategies to succeed, this training will show you how to engineer the content of your posts to increase customer engagement, which means more likes, shares, comments, and click-throughs.

How to Use Social Media for Marketing Growth

Course Duration - 55 min

There isn't such a thing as having a general ‘marketing plan’ - it’s much more complicated. You will need to constantly change your modes and strategies depending on the format in which your product is being marketed. Social media is a perfect example of this and requires a whole new breadth of knowledge that other marketing formats cannot teach. Because of this, not many people know how to use social media for marketing correctly and resort to guesswork as a means to propel their success when, in reality, they are falling way short of their true potential.

With this course, understanding social media marketing has never been easier. By utilizing all the tips, tricks, do’s, and Don'ts of the trade, you will know exactly how to navigate these waters and dominate social media with ease. The course begins with a brief introduction to all the main social media platforms, as well as their respective roles. Using social media for marketing isn't a one-size-fits-all principle, so you need to know where when to use which platform, and how. This leads nicely into the second section of the course, where you will learn the common rules for each major social media platform, examples including Pinterest, Facebook, Twitter, and YouTube. These rules of engagement for social media will make your marketing strategy diverse, flexible, and easily adaptable to change. By teaching you some general golden rules of social media, you will learn how to optimize for success and benefit your business in a healthy and organic way. This transitions into the course’s conclusion, where you will learn some final steps on how to dominate social media.

This course shows exactly how to apply all these principles to your marketing strategy so you can witness organic growth, putting you in touch with the right type of customer. Enrol today to grow your social media audience and experience all the benefits that follow.

Who Is The Course For?

• Professionals and entrepreneurs who want to know how to use social media for marketing.
• Professionals and entrepreneurs who want to bolster their existing marketing campaigns to boost their client base.
• Business owners and professionals looking to yield profitable growth by dominating social media.
• Anyone wanting to learn the golden rules of social media to avoid common mistakes that have tripped up others.
• Any professionals wanting to brush up on their marketing campaign with extra tips and insider knowledge they might not have otherwise known about.

LinkedIn: The Basics

Course Duration - 5 min

Love it or loathe it, LinkedIn is a business-focused social media platform. About 40 million LinkedIn users are in decision-making positions and LinkedIn outperforms other social media in terms of leads and revenue generated. Which means you need to stand out.

Capturing Leads

Course Duration - 5 min

The internet has changed the way that we capture leads. Typically, it is done through webinars and social media platforms like Facebook or LinkedIn. Many successful marketers use these platforms to advertise their products and services in several ways to generate traffic for their business websites so they can gain more leads with less effort spent on advertising. Using this method also helps you avoid having your message go unnoticed by potential customers who are not seeking a product like yours today because they need something else instead of what you have to offer them at the moment.

Leverage the Power of LinkedIn

Course Duration - 15 min

LinkedIn is more than a marketplace for finding a job or hiring employees. It is a place to establish yourself as a thought leader in your field and to maintain a strong personal brand. Used thoughtfully, it can be a powerful platform for cultivating strong connections. In the Leverage the Power of LinkedIn course, you will learn how to use LinkedIn to enhance rather than replace face-to-face interactions.

This interactive module with accompanying video and downloadable worksheet is based on the business relationship principles of ‘The Connector’s Way’ by author and speaker Patrick Galvin.

Building your Brand on LinkedIn

Course Duration - 10 min

Nowadays, everyone is on social media. It’s useful for keeping you up to date with everything you’re interested in and for forming connections. Businesses, of course, are on social media, too. The social media platform of choice for businesses and professionals is LinkedIn, and if you want to get further in your chosen profession, then this could very well be the place for you.

As a professional, you are essentially a ‘brand.’ Your brand is key to being recognized by your peers or potential future employers, especially on LinkedIn. So, if you’re venturing into this LinkedIn world, you’ll need to know how to maximize your appeal and build that brand. This course will show you how.

This course is aimed at anyone eager to advance in their chosen career. LinkedIn is a great platform to sell yourself to potential employers or make connections in the same field you work in. If you look your best on LinkedIn, they’ll notice. Let’s take a look at how you can get ahead.

LinkedIn: Understanding Groups

Course Duration - 5 min

LinkedIn Groups are similar to some friendship groups. You’ll have a common interest, and you’ll all get involved in discussions. You might even get kicked out.

But some of the rules might be specific to LinkedIn. This course will help you understand them. This mini-course covers how Groups work and what to expect from them, so it covers the basics. But more than that, it also deals with softer skills, the more subjective, like how to use Groups effectively.

Leveraging LinkedIn to Amplify Your Corporate Brand

Course Duration - 11 min

You probably already know this about LinkedIn: It’s the ultimate social media platform for professional networking. But did you know LinkedIn can be a key asset in your corporate brand strategy? In this course, Brian Berger - founder and host of Sports Business Radio and founder of the Sports PR Summit - explains how you can use LinkedIn to promote your company and network with other executives and businesses. He’ll provide you with specific takeaways on setting up your corporate LinkedIn feed and sharing news about your company. By the end of this course, you’ll have the beginnings of a news hub for your organization, which you can instantly share with millions of people.

LinkedIn Foundations for Businesses and Professionals

Course Duration - 45 min

LinkedIn Foundations is an interactive course showing you how to use the world's largest professional social network. Smart businesses and professionals are harnessing LinkedIn's power to grow their visibility, strengthen their brand, connect with customers, and discover opportunities. This foundational LinkedIn 101 course explores the professional and business opportunities of the social network.

In this 45-minute course, you'll also receive downloadable resources, including an Action Planner and Quickstart Guide. Discover the power of a professional LinkedIn profile and how the LinkedIn newsfeed works to provide visibility. Uncover the power of LinkedIn business features like Pages, Ads, and Jobs (recruiter) to grow your business impact on the platform. At the end of this course, you'll have a clear idea of how to use LinkedIn for your organization, key terminology, and core functions and features.

Twitter

Course Duration - 2 hrs

In this comprehensive Twitter tutorial, you’ll discover how to follow other users, understand the use of a hashtag, and connect with other users worldwide. As you progress through your training, you’ll focus on several important areas, including creating your Twitter account and profile, navigating the Twitter interface, and sending an effective tweet. Next, you’ll develop the skills necessary to perform certain account maintenance tasks such as muting, blocking, and unfollowing another user.

Crushing It!: How Great Entrepreneurs Build Their Business and Influence – and How You Can, Too

Course Duration - 17 min

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint for living life on your own terms. Gary Vaynerchuk offers advice on following the Crush It! principles and becoming successful on Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, and iTunes; and other emerging platforms such as Musical.ly.

YouTube

Course Duration - 15 min

This course will look at how you can use YouTube as a tool to grow your brand; we’ll examine how the platform has become the preferred tool of marketers, the types of content you can create, and what might work for you.

YouTube: Creating Content

Course Duration - 10 min

This course explores using YouTube to suit your brand image. To begin with, it will look at the different styles of content that are most popular on the platform and how they might suit your business or appeal to your target audience. Then, we will give you some valuable tips to help you create targeted content, grow your channel, and increase your brand’s online presence.

Create Amazing YouTube Ads that Drive Conversions - The YouTube Ad Formula

Course Duration - 46 min

Are you currently running YouTube Ads? Or are you looking to start running them to grow your business?

This YouTube Ad Formula will teach you the 9 secret ingredients that every YouTube Ad MUST have.

Taught by Kevin Anson, a Video Marketing Expert, Kevin has personally scripted and produced YouTube ads for some of the biggest brands and influencers in the world.

If you’re looking to grow your business with paid advertising this year, The YouTube Ad Formula is a program every business owner must have in their company’s advertising training library.

The YouTube Ad Formula is a series of 9 battle-tested ingredients that help ensure your YouTube Ads are viewed and clicked by the right people. Every ingredient is designed to either qualify or disqualify the viewer so you get the best prospects and spend the least amount on ad spend.

Essential Career Skills Pack

Productivity and Time Management

Course Duration - 30 min

It seems that there is never enough time in the day. But, since we all get the same 24 hours, why is it that some people achieve so much more with their time than others? This course will explain how to plan and prioritize tasks, so that we can make the most of the limited time we have. By using the time-management techniques in this course, you can improve your ability to function more effectively – even when time is tight and pressures are high. So, by the end of the course you will have the knowledge, skills and confidence to be an effective manager of your time.

Basic Digital Skills

Course Duration - 13 min

With the rise of digital transformation and technology, having a basic digital literacy is essential for all types of jobs, regardless of the industry. To stay competitive and be successful in the workplace, enhancing your digital skills should be a top priority.

4 Ways to Boost Creativity

Course Duration - 30 min

The digital economy is opening up ways for everyone to be creative. It doesn’t just mean being artistic – it’s more about ideas, solutions, alternatives, incremental improvements. Peter Quarry and Eve Ash discuss ways that mental capacity can be developed, perspectives changed, group power leveraged and making things actually happen.

The 11 Essential Career Soft Skills

Course Duration - 1 hr 10 min

Soft Skills are the traits, characteristics, habits, and skills needed to survive and thrive in the modern work world. Soft skills aren't usually taught in school, but you will learn them all here in this course. Are you someone that other people in your organization and industry like to work with, collaborate with and partner with? Are you seen as a valuable asset to any new project that comes along?

This soft skills training course will teach you how to develop the skills that can make the difference between a lackluster career that tops out at middle management versus one that lands you in the executive suite. Or to wherever you define career success. So many soft skills seem like common sense at first glance, but they are not commonly applied by most workers. This soft skills training course will give you an edge over your competitors. It will also make your job, your career and your life more rewarding and enjoyable.