Instagram For Business Course

Course Details:

Length: 1 day

Price: $450/person (USD)

Bundle & Save: View Bundle

Group Price: Request Quote

Training Reviews

Course Features:

Live Instructor Teaching

Certificate of Completion

Digital Badge

Courseware: Print

Free 6 Month Online Retake

Hands-On Learning?: Yes

Software Lab Included?: N/A

Delivery Methods:

Live Online

Individuals and Groups
@ Your Location

Onsite for Teams

Group Teams
@ Your Organization

This is an instructor-led course. It is taught by an instructor live online or at organizations for groups.
For team training, we can teach onsite at your office or private live online.


Course Overview

Sell more with Instagram. Are you ready to tap into Instagram’s booming network of 600 million viable customers? This course gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funneling followers, this course unlocks the secrets successful entrepreneurs use to drive sales directly from Instagram, become experts in their field, and grow their business.

Register Early: Registration Deadline is 2 Weeks Prior to Class Start.

You will Learn:
  • To uncover who your right-fit customers are and how to find them easily on Instagram
  • The secret new ways of going viral to grow your audience and multiply your sales
  • How to use the newest features of Instagram to drive more business quickly with a simple marketing funnel that works
  • A new content creation formula to make creating content easy and effective
  • Copy-and-paste resources and a simple roadmap gets you results fast and easy
  • Brand-new up-to-date examples, marketing funnels, and campaigns
  • New features of Instagram featured; including stickers, stories, polls, and reels


Course Topics

CHAPTER 1: Questions, Questions: Understanding the Why of Instagram
  • Where Did Instagram Come from Anyway?
  • It's a Post, Not a Marriage
  • What Is a Sales Funnel, and Do I Need One?
  • Creating Your Marketing and Sales Path
  • #UltimateGuidetoInstagram Postables
CHAPTER 2: First Things First: Creating a Solid Foundation
  • The Rules of Direct-Response Marketing
  • How to Set Up Your Account for Maximum Success
  • How to Use the Instagram App
  • #UltimateGuidetoInstagram Postables
CHAPTER 3: Putting on Your Fancy Pants Outfit: Developing Your Instagram Brand
  • Developing Your Instagram Page Brand
  • The Types of Instagram Posts
  • Corinne Crabtree, The No BS Woman’s Strategy
  • #UltimateGuidetoInstagram Postables
CHAPTER 4: Starring You: Leveraging Instagram for Premium Positioning
  • The Power of Stardom: Leverage Your Instagram Account to Strengthen Your Celebrity, Authority, and Expert Positioning
  • Getting Ready for Your Close-Up
  • Sara McCord, Strategy First
  • #UltimateGuidetoInstagram Postables
CHAPTER 5: Sometimes It Is a Popularity Contest: Growing Your Instagram Following
  • The Power of the Hashtag, and How to Make Yours Count
  • Spin the Wheel! Running a Contest on Instagram
  • Ten Steps to Your Instagram Contest
  • Apps You Can Use to Run Your Instagram Contests
  • Growing Your Follower Base
  • Nathan Chan, How Nathan Chan Grew Foundr to More Than 10,000 Followers in Less Than a Month
  • The 21-Day Blueprint for Growing Your Instagram Followers
  • Lorraine Dallmeier, Formula Botanica
  • #UltimateGuidetoInstagram Postables
CHAPTER 6: All About the ROI: Turning Posts into Profits
  • A Quick-Start Free Gift Blueprint
  • Carine Aucagos, Design et Fonctionnel
  • #UltimateGuidetoInstagram Postables
CHAPTER 7: Building Trust with Your Instagram Tribe
  • The Dos and Don'ts of Emailing Your List
  • #UltimateGuidetoInstagram Postables
CHAPTER 8: Cha-Ching! Driving Sale After Sale from Your Instagram Page
  • How to Drive Prospects from Instagram Followers to Customers for Life
  • Choices and More Choices: Sales Campaign Ideas You Can Use
  • Jennifer Allwood, Success with DMs
  • #UltimateGuidetoInstagram Postables
CHAPTER 9: Your Instagram Product Launch Formula
  • Developing a Campaign to Create Buzz
  • Advertising on Instagram by Kelly LeMay
  • #UltimateGuidetoInstagram Postables
CHAPTER 10: Instagram Stories and Instagram Live: Your 15-Plus Seconds of Fame
  • Instagram Stories
  • Instagram Live
  • Building Your Lux Toolbox with Instagram Apps for Success
  • Instagram Reels
  • What If You're in a Controversial Niche?
  • Justin Benton, When Your Category Isn't Allowed
  • #UltimateGuidetoInstagram Postables
CHAPTER 11: The Final Word: Magical Results!
  • #UltimateGuidetoInstagram Postables

Course FAQs

What Are the Available Class Formats?

This course is taught by a live instructor and is available in two class formats:

  1. Live Online for Individuals
  2. Onsite/Online for Private Groups

What Is Your Instagram Brand?

Your Instagram brand is a representation of who you are and what your business stands for. It should be a reflection of the values and messages that you want to convey to your followers and potential customers. Your Instagram brand should be distinct, memorable, and easily recognizable so that people can quickly know that it's yours.

Creating an effective Instagram brand takes time and effort, but it can be one of the most powerful tools in your marketing arsenal. You should focus on crafting a clear message that resonates with your target audience and establishing a recognizable visual identity that helps you stand out among other brands. Additionally, think about how to use interactive features like polls and stories to engage followers and create an attractive brand experience. By following these steps, you can effectively create an Instagram brand that will help your business stand out and reach more customers.

What Is Instagram Premium Positioning?

Instagram Premium Positioning is an ad-targeting strategy for businesses on Instagram. It allows them to target their ads to users with the highest potential of engaging with their brand, using an algorithm that takes into account user activity and interests. By leveraging this tool, businesses can increase their return on investment (ROI), reach a more engaged audience, and improve their brand recognition. Instagram Premium Positioning is an effective way to increase visibility and engagement with potential customers, allowing businesses to target the right people to convert leads into sales. Additionally, it can help brands understand what their audience wants from them by tracking user activity and feedback. This helps marketers build campaigns that are tailored to their customers’ needs. Instagram Premium Positioning is a powerful tool for businesses, enabling them to deliver the right message to the right people at the right time.

What Are Techniques to Grow Your Instagram Following?

There are various tried and tested techniques to help you grow your Instagram following. It is important to understand the basics of how social media works to maximize your chances of success.

One great way to increase engagement is by creating content that resonates with your target audience - create visuals that stand out from the crowd and post content that relates to their interests. Post regularly and encourage your followers to comment or take action on your posts.

Make sure that you are using the right hashtags for each post to increase visibility. Using popular, trending keywords can help you reach a wider audience. You should also use relevant tags when creating stories so that they can be easily discoverable.

Engaging with existing followers can help increase their loyalty, as well as give your account a boost in terms of likes and comments. Make sure to respond to comments, ask questions and interact with other users regularly. You can also utilize influencers to help spread the word about your brand by partnering with them or having them mention you in their posts.

Finally, while growing your Instagram following is important, don't forget to focus on quality over quantity. Aim to build an engaged community, rather than going after large numbers of followers who may not engage with you at all. Investing in the right strategy and taking the time to create engaging content will help ensure that your hard work pays off.

What Are Techniques to Get Business Leads On Instagram?

Instagram is a powerful tool for businesses that are looking to increase their lead generation. With over 1 billion monthly active users, it can provide an excellent platform from which to reach out and engage potential customers. However, simply having an Instagram account isn’t enough; you need to use the right techniques to get leads from this social media platform.

Here are some tips for getting more business leads on Instagram:

1. Post Regularly

An active presence is a key to success with Instagram, so posting regularly and consistently is essential. This will help keep your profile visible in users' feeds and result in more exposure for your brand.

2. Leverage Hashtags

Instagram is a great platform for hashtags, and leveraging relevant ones can help you get more clicks and leads. Make sure to use popular hashtags as well as those related to your specific niche.

3. Create Engaging Content

Creating engaging content that resonates with your target audience will generate more interest in your business. Try to focus your posts around a particular topic and make sure that it’s of interest to your target market.

4. Engage With Other Accounts

Don’t just post content; take the time to engage with other accounts in your niche. This is a great way to build relationships and increase brand awareness, both of which are key to gaining more leads from Instagram.

5. Run Contests & Giveaways

Running contests and giveaways can be a great way to attract more followers and increase engagement. These types of promotions can also lead to additional leads if they’re structured properly.

By following these tips, you should be able to increase your lead generation from Instagram and get more customers for your business.

What Are Techniques to Grow Trust On Instagram?

Building trust on Instagram is essential to creating a successful account. To do this, there are several techniques you can use to grow your trustworthiness with followers.

One of the most important techniques for building trust on Instagram is consistently providing quality content. This means sharing posts that are relevant and interesting to your target audience and using high-quality images and videos. Additionally, it’s important to be authentic in your posts and avoid overselling or making unsubstantiated claims.

Interacting with followers is another key technique for gaining trust on Instagram. This means responding to comments and messages, as well as liking other people's posts when relevant. When interacting with followers, it’s important to be professional and polite, as well as mindful of the content you are sharing.

Another technique to build trust on Instagram is by using hashtags strategically. This means using relevant and popular hashtags in each post to make sure your content is reaching the right people. Additionally, utilizing influencers can also be a great way to get your content seen by more people and gain trust from followers.

Finally, it’s important to proofread all posts before publishing them. This is especially true when writing captions or responding to comments - small mistakes can make you appear unprofessional and damage the trust of your followers.

What Are Techniques to Get Sales From Instagram?

Instagram can be an incredibly powerful tool for businesses to generate sales. However, it's important to understand the techniques that help you get the most out of Instagram to maximize your sales potential. Here are some techniques to consider:

1) Optimize Your Profile

Make sure that your profile is optimized so that potential customers can easily find you and learn about your products or services. This includes having a clear profile photo, a succinct bio, and a link to your website.

2) Create Engaging Content

Post content that is interesting and relevant to your target audience, such as product photos or behind-the-scenes videos. Share customer stories, testimonials, and success stories to engage your followers.

3) Use Relevant Hashtags

Make sure that you’re using relevant hashtags for each post, so that potential customers can easily find you in their feed.

4) Leverage Influencers

Partner with influencers and endorse your products or services to reach a wider audience. This allows you to tap into their followers, which could help you generate more sales.

5) Run Promotions

Offer discounts or special promotions through your posts to encourage customers to purchase from you. This can be a great way to drive sales and get new customers.

By utilizing these techniques, businesses can leverage the power of Instagram and use it to generate more sales. Keep in mind that it is important to be consistent with your strategy and post content regularly so that potential customers continue to engage with what you have to offer.

What Are Techniques to Launch a Product On Instagram?

Launching a product on Instagram can be an effective way to reach your target market and create brand awareness. Here are some techniques you can use to launch a product successfully on Instagram:

1. Create Engaging Content: Creating engaging content will help draw in your audience and increase the likelihood that they’ll purchase your product. Use high-quality images, videos, and captions to showcase your product in its best light.

2. Develop a Hashtag Strategy: Establishing yourself with hashtags is an effective way to reach new users who might be interested in your product. Try creating a unique hashtag just for the product launch and use it consistently across all posts.

3. Utilize Influencers: Tap into the power of influencers to reach potential customers and increase engagement. Look for influencers in your product niche who have an engaged following, and collaborate with them to create sponsored posts about your product launch.

4. Run Contests and Giveaways: Encourage user involvement by holding contests or giveaways. Ask users to post a photo of your product and use your hashtag for a chance to win a prize. This will create excitement around the launch and increase visibility.

5. Analyze Your Performance: Track how your product launch is performing on Instagram using analytics tools. Measure metrics such as post frequency, reach, engagement rate, followers, and impressions to determine what's working and what needs improvement. This will help you better understand your target audience and tailor content accordingly.

By leveraging these techniques, you can launch a successful product on Instagram and reach your desired audience. Don't forget to keep track of performance along the way so you can refine your strategy over time.

What Are Instagram Stories?

Instagram Stories are a great way to showcase your content engagingly and interactively. Instagram stories allow users to post photos, videos, and text which will be visible for 24 hours unless archived or added to their profile as a highlight reel. They offer numerous creative tools such as polls, GIFs, music, stickers, and more that can help to create a more engaging experience for followers. Furthermore, Instagram stories are an ideal platform for connecting with customers and creating brand awareness as it allows you to showcase your products, services, and promotions in a visually captivating way.

The insights tab inside of Instagram stories allows users to track engagement metrics such as views, impressions, and reach helping businesses make informed decisions about how to shape their content and marketing strategies. Instagram stories are an innovative way for businesses to build relationships with customers and share engaging content quickly and easily.

Related Social Media Marketing Information:

How Much Do Social Media Marketing Training Courses Cost?

Public instructor-led Social Media Marketing course prices start at $450 per student. Group training discounts are available.

Self-Paced Social Media Marketing eLearning courses cost $450 at the starting point per student. Group purchase discounts are available.

What Social Media Marketing Skills Should I Learn?

A: If you are wondering what social media marketing skills are important to learn, we've written a Social Media Marketing Skills and Learning Guide that maps out social media marketing skills that are key to master and which of our courses teaches each skill.

Read Our Social Media Marketing Skills and Learning Guide

What Is Social Media Marketing, and How Can I Use a Social Media Marketing Certificate?

A: Social media marketing is the use of marketing techniques on social networks to support business objectives, including finding new prospects and converting them into customers. By using social media accounts, businesses can engage in online marketing and can inexpensively reach and connect with customers. When learning social media marketing, novices have a variety of training resources to choose from, including paid courses. In some cases, beginners can learn the fundamentals of social media marketing in only a few days. Those who hold a social media marketing certificate can be entrusted to be the digital face of their company while performing necessary marketing duties.

More Information on Learning and Using Social Media Marketing

How Can I Learn Social Media Marketing?

A: To successfully learn social media marketing, beginners would do well to familiarize themselves with online marketing techniques. Afterward, students should identify which social media platforms they want to use and sign up for instructor-led courses that can teach them how to use the networks' particular tools to engage in digital marketing. Related courses that may help students understand social media marketing include business, communication, journalism, and public relations. Since social media networks and online marketing trends can change every day, it's important to keep up to date with the latest changes and advancements.

More Information on How to Learn Social Media Marketing

How Can I Learn Social Media Marketing Techniques Online?

A: To successfully learn social media marketing techniques online, you'll first have to understand what social media marketing is, know your professional goals, and identify which social media platforms that you want to use. While it's possible to learn about social media marketing through websites or videos, there's no substitute for taking classes with knowledgeable instructors. Online classes, either taught live or on demand, can provide you with the training necessary to become a social media marketing master.

More Information on How to Learn Social Media Marketing Online

How Expensive Are Social Media Marketing Courses?

A: A variety of factors can determine how much you'll pay for social media marketing courses. These can include whether you choose a live or prerecorded course, enroll in group or individual classes, or take advantage of social media course bundles that cover multiple platforms. The most comprehensive classes can cost hundreds or even thousands of dollars, depending on the training company chosen. Employers and students can save a significant amount of money on educational costs if they make smart decisions about how and where they receive their training.

More Information on How Much Social Media Training Costs

What is the best online course for social media?

A: If you're looking for social media classes that can help you learn more about this important marketing tool, there are a few things to consider. First, decide what type of social media platform you want to focus on. There are many different social media platforms available, each with its unique features and target audience. Once you've chosen a platform, research different courses that focus on that particular platform.

Some social media classes may be better suited for beginners, while others may be more advanced. Consider your level of experience and skill when choosing a course. Additionally, make sure to read reviews of any social media class you're considering taking. This will give you a better idea of what to expect and whether or not the class is a good fit for you.

Choosing the right social media course can help you make the most of this powerful marketing tool. With the right instruction, you can learn how to use social media to reach your target audience, build relationships, and grow your business.

What do you learn in a social media course?

A: In a social media course, you will learn how to create and maintain social media accounts for businesses. You will learn how to create content, post updates, engage with followers, and measure the success of your social media campaigns. Additionally, you will learn best practices for social media marketing, including how to develop strategies and objectives, target your audience, and create and execute social media marketing plans.

How do Beginners start social media marketing?

A: Social media marketing can be a great way to connect with potential and current customers. But where do you start? If you're a beginner, there are a few key things you need to know before getting started.

First, it's important to understand the different types of social media platforms available. Each platform has its unique features and audience. For example, Facebook is great for staying in touch with friends and family, while Twitter is perfect for sharing news and insights.

Once you've chosen the social media platform that's right for you, it's time to start creating content. This can range from blog posts and articles to photos and videos. The important thing is to create content that is interesting and engaging for your audience.

Finally, don't forget to promote your social media content. This can be done through paid advertising or by using organic methods such as social media influencers.

You can learn these skills in Certstaffix Training's Social Media Marketing courses.

What are the top Social Media Marketing skills?

A: When it comes to social media, there are a few key skills that can help you stand out from the crowd. Here are the top social media skills that businesses are looking for:

Top Social Media Marketing Skills

1. Strategic thinking – Being able to think strategically about social media is critical for businesses. You need to be able to understand the big picture and how social media fits into it.

2. Creativity – Social media is all about creating interesting and engaging content. If you can come up with creative ideas that capture people’s attention, you’ll be ahead of the game.

3. Writing Ability – A large part of social media is creating written content. Whether it’s blog posts, tweets, or Facebook updates, being able to write well is a valuable skill.

4. Video Production – With the rise of platforms like YouTube and Instagram, video is becoming increasingly important in social media. If you have skills in video production, you’ll be in high demand.

5. Graphic Design – Along with video, graphics are also becoming more important on social media. If you have experience with graphic design, you can create Visual content that will grab attention and stand out from the competition.

6. Analytics – Being able to measure and analyze the performance of your social media campaigns is essential for businesses. Those who can use data to improve their strategies will be in high demand.

7. Customer Service – Social media is often used as a customer service channel. If you have experience dealing with customers and solving their problems, you’ll be an asset to any business.

8. Community Management – Another important aspect of social media is community management. This involves moderating comments, responding to questions, and managing conversations.

9. Campaign Management – Planning and executing social media campaigns is a complex process. If you have experience managing campaigns, you can be a valuable asset to businesses.

10. Influencer Marketing – Identifying and working with influencers is a key part of social media marketing. If you have the ability to find and connect with influencers, you’ll be in high demand.

These are just some of the top social media skills that businesses are looking for. If you have any of these skills, you’ll be in a good position to land a job in the social media field.

How Do I Start a Social Media Marketing Career?

A: There are several different ways to begin a career in social media marketing, from pursuing a formal degree to learning on the job and other approaches in between. The specific path that you choose can depend on your professional standing, but for people with established careers, signing up for short-term training is often the easiest and most cost-effective option. For those completely new to the profession, taking classes, learning about social media platforms, building portfolios, networking, and targeting specific entry-level positions can pave the way to a respected career.

More Information on How to Start a Social Media Marketing Career

Where Can I Learn More About Social Media Marketing?

Social Media Marketing Blogs

Social Media Marketing User Groups

Social Media Marketing Online Forums

Explore Social Media Training Classes Near Me:

Certstaffix Training provides Social Media classes near me or online, depending on the number of students involved. We offer online courses for individual learners, as well as in person classes at your office for corporate groups. Our trainers are highly experienced professionals with the expertise necessary to help you gain a thorough understanding of Social Media concepts and tools. With our courses available online for individuals or in person for corporate groups, it's easy to develop your Social Media skills. Start learning today and see how Certstaffix Training can help you reach your goals.


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