YouTube For Business Course



Course Details:

Length: 1 day

Price: $450/person (USD)

Bundle & Save: View Bundle

Group Price: Request Quote

Training Reviews

Course Features:

Live Instructor Teaching

Certificate of Completion

Courseware: Print

Free 6 Month Online Retake

Hands-On Learning?: Yes

Software Lab Included?: N/A

Delivery Methods:

Live Online

Individuals and Groups
@ Your Location

Onsite for Teams

Group Teams
@ Your Organization

This is an instructor-led course. It is taught by an instructor live online or at organizations for groups.
For team training, we can teach onsite at your office or private live online.

 

Course Overview

From video production to promotion, this course details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, and they gain tips from well-known YouTube users on how to produce quality spots without breaking the bank. After covering the basics, this course reveals how small business owners can drive viewers to contact their business. It also shows entrepreneurs how they can make money, while promoting themselves.


Register Early: Registration Deadline is 2 Weeks Prior to Class Start.


Course Topics



Course FAQs

What Are the Available Class Formats?

This course is taught by a live instructor and is available in two class formats:

  1. Live Online for Individuals
  2. Onsite/Online for Private Groups

What Are YouTube Uses for Business?

YouTube is a powerful tool for businesses of all sizes. It’s an invaluable resource that can be used to reach millions of users, create brand awareness and loyalty, share useful information with customers, and generate sales leads. Beyond creating videos, businesses can also use YouTube to engage with their audience through comments and subscriptions. With proper execution, businesses can leverage YouTube to create a powerful marketing platform for their company.

Some of the ways businesses use YouTube include:

Creating educational content

Companies can produce and upload tutorials, product overviews, customer service training videos, and other helpful information that customers may find useful.

Establishing brand loyalty

Videos can be used to create an emotional connection with customers.

Generating leads

Companies can use YouTube videos to encourage viewers to take action such as signing up for newsletters, visiting company websites, or making purchases.

Introducing products and services

Businesses can use YouTube videos to introduce new products and services, as well as to showcase existing offerings.

Building relationships

Companies can use YouTube videos to promote relationships with customers and potential customers by creating conversations around their content.

By leveraging the power of YouTube for business, companies can quickly reach a large audience and create powerful marketing campaigns that will help them grow their customer base, increase revenue, and build brand loyalty. With the right strategy, businesses can effectively use YouTube to their advantage and create a strong presence in an increasingly competitive market.

What Are Video Planning Best Practices for YouTube for Businesses?

When planning for a YouTube video, it's important to understand the best practices for success. Knowing and implementing these best practices will help ensure that you get the most out of your videos and reach the desired audience.

Start by doing research into what your audience is looking for in terms of content. Focus on topics that are relevant and engaging, as well as related to your business goals. The more you understand what your audience wants to see, the better able you will be to create compelling content for them.

Next, it's important to plan out the structure of your video and how it will progress from start to finish. Map out the storyboard and create a script that outlines the main points and content of the video. This will help keep things organized, and on track, and ensure that you don't miss any important details.

When creating your videos, make sure to use high-quality cameras, equipment, and editing software. Using these tools can drastically improve the production value of your videos and make them more appealing to viewers. Additionally, you should use appropriate tags and categories for your videos to help potential viewers find them easily.

What Are Strategies for Businesses Managing Their YouTube Presence?

Managing a business's YouTube presence is essential to maximize its success. There are several strategies that businesses can use to ensure they are effectively utilizing the platform and reaching their target audience.

One strategy is to create high-quality videos that focus on topics related to the company’s product or service offerings. Videos should be engaging and carefully scripted to ensure that viewers remain interested throughout. Additionally, businesses should strive for consistency in the videos they launch and post regularly on YouTube. This will keep people coming back for more and foster a sense of loyalty from their subscribers.

Another strategy is to use search engine optimization (SEO) tactics when posting videos on YouTube. Businesses should use keywords in the titles and descriptions of their videos to ensure that they are easily found by potential viewers. Additionally, creating backlinks from other websites to a business’s YouTube channel is an effective way to increase its visibility on search engines like Google.

Finally, businesses should be sure to engage with their community on YouTube via comments, likes, shares, and other interactions. This will help build relationships with viewers and create an atmosphere of trust, which can be leveraged to drive sales or encourage people to sign up for newsletters or webinars.

What Are YouTube Video Promotion Techniques?

YouTube Video promotion techniques are an effective way to increase visibility and reach more viewers for your video content. There are many techniques you can use to promote your YouTube videos, including using social media platforms, engaging with influencers, optimizing your titles and descriptions, leveraging video ad campaigns, and creating a well-designed landing page.

Social media is a great tool for promoting your YouTube videos since it can reach wider audiences and generate more engagement. You can post links to the video on Facebook, Twitter, Instagram, and other social networks. Additionally, you can use influencer marketing - partner with an influencer who has a large following in your niche so that they will share your video content with their followers. This can be an effective way to reach more potential viewers and expand your reach.

It's also important to optimize your titles and descriptions for SEO purposes so that your video is easier to find in searches. Use relevant keywords, include the link to the video, and ensure that the title accurately reflects what is shown in the video. Additionally, leveraging video ad campaigns can be a great way to boost visibility and reach more viewers. You can create ads on Google Ads or Facebook and use targeting settings to ensure that your ad is being seen by people in the right demographic.

Finally, creating a well-designed landing page for your YouTube videos can help to increase views. A landing page should have an attractive thumbnail, informative description, relevant tags, and categories, and also include call-to-action buttons to encourage viewers to watch the video. By following these YouTube Video promotion techniques you can increase your visibility and reach more people with your content.

What Are YouTube Video Monetization Methods?

YouTube video monetization methods allow creators to make money off of their videos. There are different ways to monetize YouTube videos, including running ads, selling merchandise, and creating sponsored content.

Ads are the most common way for creators to generate revenue on YouTube. Ads can be displayed in videos as pre-roll ads that appear before the video, mid-roll ads that appear in the middle of videos, and post-roll ads that appear at the end of videos. Creators are paid based on how much their viewers watch or interact with the ad.

Creators also have the option to sell merchandise associated with their channel. This includes physical items such as t-shirts and stickers, as well as digital products such as memberships or courses. Creators can link to their merchandise store directly from their YouTube page and make money whenever viewers purchase items.

Creators may also be able to generate revenue through sponsored content. Companies may pay creators for product placement in videos, or for creating dedicated promotional videos. This can be a lucrative option for creators who have built a large following.

What Equipment Is Needed for YouTube?

To film and upload video content to YouTube, there are a few pieces of equipment that will be needed. The most basic equipment includes:

  • A camera or smartphone with video recording capabilities
  • Tripod or stabilizer
  • Microphone (especially important if videos involve narration)
  • Lighting setup
  • Editing software or app
  • Computer or laptop

To produce higher quality videos, additional equipment like a green screen, external audio recorder, boom mic, etc may be necessary. It is also important to consider the environment in which the video will be filmed. Consider factors such as soundproofing, natural light, backdrop, and other elements that can help create a better video.

YouTube is an incredibly powerful platform, but to make the most of it, having the right equipment is essential. With the right equipment, you can create videos that are of professional quality and will reach more viewers. So be sure to invest in the proper hardware and software to ensure your videos stand out on YouTube.

What Are YouTube Filming, Editing, and Uploading Best Practices?

When creating content for YouTube, certain best practices should be followed to ensure the highest quality video and overall viewing experience. Filming, editing, and uploading videos should all follow certain guidelines to maximize their effectiveness.

Filming

To start with filming, it is important to use a high-quality camera with good audio capabilities. This will ensure that your video looks professional and the audio is clear. Additionally, good lighting is essential to any successful YouTube video. Setting up a few basic lights will go a long way in ensuring viewers have an enjoyable experience watching your content. Make sure you are aware of all copyright restrictions when filming and avoid using copyrighted material without permission.

Editing

Once you have filmed your video, it is time to edit. During the editing process, make sure that you are keeping with the same overall theme or message throughout the entire video. Additionally, cut out anything that is not essential and edit out any mistakes or unnecessary content. Add relevant titles and captions when appropriate to help engage viewers and keep them interested.

Uploading

Once you are satisfied with your edited video, it is time to upload it. Make sure that you fill out all the required information for your video including descriptions and tags. Consider creating a custom thumbnail to help increase viewership and create an eye-catching image.

By following these best practices when filming, editing, and uploading your YouTube videos, you can increase the chances of success for each video. Taking a little extra time to ensure you have followed all the necessary steps will make a big difference in helping build an audience and share your content with more people. At the end of the day, however, it is important to remember that creating engaging content is the most important factor in any successful YouTube video.

What Are Third Party Companies That Help With YouTube?

Third-party companies can help boost the visibility of YouTube videos, increase subscriber counts and manage content. These services generally tend to provide a range of features such as keyword optimization, analytics tools, custom thumbnails and artwork, channel management, video promotion, link-building campaigns, and more. By working with these companies, YouTubers can optimize their content and boost the reach of their videos, giving them greater exposure and helping them to grow their user base. They also help with administrative tasks such as moderating comments and responding to inquiries. Ultimately, these services allow YouTubers to focus more on creating quality content that appeals to viewers while maximizing their potential for success.

 

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