Search Engine Optimization (SEO) Course



Course Details:

Length: 2 days

Price: $910/person (USD)

Group Price: Request Quote

Training Reviews

Course Features:

Live Instructor Teaching

Certificate of Completion

Digital Badge

Courseware: Print

Free 6 Month Online Retake

Hands-On Learning?: Yes

Software Lab Included?: N/A

Delivery Methods:

Live Online

Individuals and Groups
@ Your Location

Onsite for Teams

Group Teams
@ Your Organization

This is an instructor-led course. It is taught by an instructor live online or at organizations for groups.
For team training, we can teach onsite at your office or private live online.

 


Course Overview

SEO Mastery: Unleash Your Website's Traffic Potential

Become a Search Engine Optimization (SEO) Expert and Skyrocket Your Website's Visibility!

In today's digital landscape, ranking high on search engines is critical for businesses and online marketers. This comprehensive SEO course utilizes a hands-on approach, providing the tools and strategies to implement a winning SEO plan immediately. Learn from a seasoned SEO expert with a proven track record and unlock the secrets to higher search rankings, increased organic traffic, and ultimate online success.

Target Audience Benefits:
  • Boost Website Traffic: Learn proven strategies to attract more qualified visitors through organic search.
  • Increase Brand Visibility: Improve your website's ranking on search engine result pages (SERPs) to gain greater online exposure.
  • Stay Ahead of the Curve: Master the latest SEO trends and Google algorithm updates to ensure long-term success.
  • Develop a Winning SEO Strategy: Craft a data-driven SEO plan for measurable results and continuous growth.
Key SEO Concepts & Skills You'll Master:

This course is designed for busy professionals and dives deep into crucial SEO concepts:

  • Understanding Google's Algorithm: Demystify how Google ranks websites and stay ahead of algorithm updates.
  • Keyword Research Mastery: Learn to identify high-traffic, low-competition keywords to target.
  • On-Page Optimization Techniques: Optimize your website content, structure, and user experience for search engines.
  • Link Building Strategies: Discover effective white-hat link-building techniques to build website authority.
  • The Power of Social Media & SEO: Leverage social media platforms to amplify your SEO efforts.
  • Web Analytics for SEO: Learn to track your SEO performance and measure results using powerful analytics tools.
  • Troubleshooting Common SEO Issues: Identify and fix common SEO problems hindering your website's ranking.
  • Local SEO for Local Businesses: Optimize your online presence to attract customers in your area.
  • Dominating Search with Rich Results: Learn how to leverage rich results to stand out in search engine results pages (SERPs).
  • Technical SEO for Enhanced Performance: Ensure your website is technically sound for optimal crawling and indexing.
  • Bonus Chapters: Stay up-to-date with the latest Google algorithm updates and explore pay-per-click (PPC) advertising with Google Ads.
SEO for Everyone - Clear, Actionable, and Results-Oriented:

This course is designed for learners of all levels, from SEO beginners to those seeking to refine their knowledge.

  • Clear & Concise Instruction: Easy-to-understand explanations with actionable steps you can implement immediately.
  • Real-World Case Studies: Learn from practical examples showcasing successful SEO strategies.
  • Hands-on Exercises: Apply your newfound knowledge through practical exercises to solidify your understanding.
  • Bonus Chapters: Stay ahead of the curve with insights on Google algorithm updates and pay-per-click (PPC) advertising.
Ready to Unleash the Power of SEO? Enroll Today!

Don't miss this opportunity to transform your website's search engine ranking and achieve lasting online success. Enroll in this SEO course today and take control of your website's traffic!

 


Course Notes

Register Early: Registration Deadline is 2 Weeks Prior to Class Start.

Course Objectives
  • Understand how search engines work, specifically Google's ranking factors and algorithms.
  • Master keyword research techniques to identify high-traffic keywords with lower competition.
  • Implement effective on-page SEO strategies to optimize website content, structure, and user experience.
  • Develop and execute white-hat link-building campaigns to build website authority and trust.
  • Leverage social media platforms to amplify SEO efforts.
  • Utilize web analytics tools to track SEO performance and measure results.
  • Troubleshoot common SEO issues hindering website ranking.
  • Optimize online presence for local businesses through local SEO strategies.
  • Understand and utilize rich results to stand out in search engine results pages.
  • Implement technical SEO best practices to ensure smooth crawling and indexing by search engines.
  • Stay up-to-date with the latest Google algorithm updates and explore pay-per-click advertising options.
Target Audience
Delivery Method

 

Course Topics

Search Engine Optimization (SEO)

Course Duration - 2 Days

Chapter 1: Introduction to how Google works.
  • Old-school methods no longer work.
  • Google updates and how to survive them.
  • Authority, expertise, trust, relevance & user experience. Five powerful SEO strategies explained.
  • How Google ranks sites right now - Google's newest top 10 ranking factors revealed.
  • Google's Mobile-First Index.
  • Google's use of machine learning technology to power the search results.
  • Google understands how humans speak.
  • Google speaks like a human.
  • How to stay ahead of Google's updates.
Chapter 2: Keyword research. The most important step of SEO.
  • Why is keyword research so important?
  • What exactly is a keyword?
  • Mastering keyword intent.
  • Semantic keywords, entities, and ontologies: speaking Google's language.
  • How to generate a massive list of keywords.
  • How to find keywords that will send traffic to your site.
  • How to find keywords for easy rankings.
Chapter 3: On-page SEO. How to let Google know what your page is about?
  • How to structure your site for easy and automatic SEO.
  • How to get more people clicking on your rankings in Google.
  • Load speed -Google magic dust.
  • The usual suspects-sitemaps.xml and robots.txt.
  • Duplicate content-canonical tags and other fun.
  • Usability-the new SEO explained.
  • Mobile support— important SEO explained in simple language.
  • Google's Search Quality Guidelines-and how to use them to your advantage.
  • Readability-SEO for the future.
  • How to accelerate traffic and rankings with content marketing.
  • HTTPS & SSL certificates.
  • User Behavior Optimization-how to use Google's machine learning technology to your advantage.
  • Google's Core Web Vitals.
  • Voice search optimization: your how-to guide for voice search results.
Chapter 4: Link building. How to rank extremely high on Google.
  • Why is link-building so important?
  • The dirty little secret no one wants to tell you about link building.
  • How to acquire links and what to avoid in link building.
  • Anchor text. What's all the fuss?
  • Simple to advanced link-building strategies.
  • Harnessing the power of digital PR for SEO.
  • Link outreach-scaling up high-quality link-building campaigns.
  • How to get links from major news outlets for free.
  • Additional link-building opportunities.
Chapter 5: Social media & SEO.
  • Is social media important for SEO?
  • Twitter & SEO: harnessing the tweet for search domination.
  • Facebook & SEO.
  • Other social networks.
  • Social media analytics.
Chapter 6: Web analytics in a nutshell. How to measure your success.
  • Tracking your search rankings.
  • Why use Google Analytics?
  • How to use Google Analytics.
  • Acquisition.
  • Organic Search.
  • Segments.
  • Common web analytics terms explained.
  • Leveraging AI and machine learning for powerful insights.
  • Navigating web analytics in the era of user privacy.
  • Other web analytics tools.
Chapter 7: Troubleshooting common SEO problems & how to fix them
  • What to do when your site is not listed in Google at all.
  • What to do when your business is not ranking for your own business name.
  • What to do when your rankings have dropped off.
  • How to seek professional help for free.
Chapter 8: Local SEO. SEO for local businesses.
  • Why use local SEO?
  • How to rank high with local SEO.
  • Getting started with local SEO.
  • Building citations.
  • Encouraging reviews.
  • Supercharging local SEO with photos and videos.
  • Local SEO ranking checklist & essential resources.
Chapter 9: How to dominate search with rich results.
  • What are rich results?
  • Why you need to focus on rich results.
  • Why use structured data and JSON-LD?
  • How to get started with JSON-LD.
  • How to target featured result rankings in Google's search results.
  • How to target "People also ask" and question-based rich results.
  • Facebook Open Graph.
Chapter 10: Technical SEO. Turbocharge Your Performance.
  • Crawling, indexing, and accessibility.
  • Site structure and URL optimization.
  • SSL, meta tags, HTML optimization, and internal linking.
  • Content and quality control.
  • Mobile responsiveness and speed optimization.
  • Enhancing crawlability: sitemaps, robots, and errors.
  • Essential SEO tools for navigating technical audits.
Bonus chapter 1: Google's algorithm updates.
  • Google's Helpful Content Update (a.k.a. Google's secret new ranking factor).
  • Google's October 2022 Spam Update.
  • Google's February 2023 Product Reviews Update.
  • Google's Bard versus Chat GPT - the vicious battle of the AI chatbots.
  • Google's Cookieless Tracking Update.
  • Google's August 2023 core update: Riding the SEO roller coaster.
  • Google's November 2023 Core Update: the curious case of the November core update.
  • Google's 2024 bulk email sender guidelines: the new rules of email engagement.
  • Keeping up-to-date with Google's updates.
  • Google's 2024 updates— what's on the horizon?
Bonus chapter 2: The Quick and Dirty Guide to Pay-per-click Advertising with Google Ads.
  • Why bother with pay-per-click advertising?
  • Which is the best PPC provider to start with?
  • Ensuring success with research and a plan.
  • How to choose the right kind of keywords.
  • Structuring your campaign with ad groups.
  • How to crush the competition with killer text ads.
  • How much to pay for keywords?
  • Google Ads settings for getting started.
  • Optimization tips for tweaking your campaign for better profit.
  • Further Google Ads resources.

 


Course FAQs

This course is taught by a live instructor and is available in two class formats:

  1. Live Online for Individuals
  2. Onsite/Online for Private Groups

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Related SEO Information:

Public instructor-led Search Engine Optimization course prices start at $910 per student. Group training discounts are available.

Self-Paced Search Engine Optimization eLearning courses cost $375 at the starting point per student. Group purchase discounts are available.







Registration:

Have a Group?
Request Private Training

4/21/2025 10:00:00 AM
Online Class

Registration Deadline - 04/06/2025

 

6/11/2025 10:00:00 AM
Online Class

Registration Deadline - 05/27/2025

 

7/23/2025 10:00:00 AM
Online Class

Registration Deadline - 07/08/2025

 

9/8/2025 10:00:00 AM
Online Class

Registration Deadline - 08/24/2025

 

10/22/2025 10:00:00 AM
Online Class

Registration Deadline - 10/07/2025

 

12/8/2025 10:00:00 AM
Online Class

Registration Deadline - 11/23/2025

Start your training today!