Tableau Uses: What Tableau Is Used for and Who Uses It

Posted on 07/10/2023 by Niko Niko Venev

To understand who uses Tableau and why, you'll first have to recognize the purpose of the software. Tableau is renowned for producing accessible visualizations that are representative of trends and patterns found in large amounts of data. As such, many different professions benefit from Tableau. Uses can vary from one industry to the next, but the end goal is almost always the same: to provide audiences with clear representations of data that can lead to easy comprehension and informed action.


       

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Who Uses Tableau?

Tableau is often used by those whose jobs rely on business intelligence. Still, many different people can find benefits in working with Tableau. Who uses it can range from behind-the-scenes employees who analyze business data to customer-facing staff who need a convenient way to understand advanced business trends. Regardless of who opens up the program, it could be said that Tableau is used for the simplification of complex data concepts for everyone.

This software is a common tool used by highly technical or senior-ranking professionals. These can include data scientists, data analysts, or even executives who need to make urgent decisions. That being said, Tableau is intuitive enough for those without computer or business training to use. With a little instruction, more complex Tableau usage, such as customization, is within the average user's grasp.

 

What Is Tableau Used For?

Tableau takes large amounts of technical raw data and translates it into simple visuals. These visuals can include graphs, charts, maps, and dashboards. If employees use the software to its full potential, these visuals can easily point to company trends or operational patterns that can help them formulate a plan of action that will sustain or improve business. The program can reduce the need to manually review single records or sift through mountains of raw data.

In addition to creating valuable visuals, some Tableau uses include:

  • Data cleaning
  • Data mining
  • Statistics

Users can accomplish these tasks using basic features in the software, but Tableau offers specific tools to process data in these ways, too. For example, Tableau Prep Builder can help users clean, combine, and shape raw data.

 

Where Tableau Is Used

Typically, Tableau can be used anywhere data visualizations will aid in the imparting and comprehension of complex information, including businesses large and small. It's commonly used while giving presentations or running reports. A data professional may employ the software when reviewing environmental records and creating temperature maps or crunching numbers in the finance sector.

That being said, Tableau is not confined to a particular type or source of data. In fact, one of its most appealing characteristics is its ability to pull raw data from different sources. This gives it an advantage over other data visualization software. Whether you're drawing data from a local document, a server, or the cloud, Tableau can compile all of your data and instantly inform you of the state of your business.

Specific Tableau usage can sometimes depend on the particular Tableau product that you've chosen to access. Tableau Server, for example, is an advanced version of the software that incorporates artificial intelligence (AI) to provide detailed breakdowns of inputted data. This premium feature is only available in certain products and may only need to be used by data professionals.

If you're wondering about the technical aspects of where Tableau is used, you should know that different iterations of the software can function on different platforms. Tableau Public and Tableau Online are cloud-based, allowing for online access. Meanwhile, Tableau Desktop and Tableau Reader are designed to be downloaded and used on computers. As the name suggests, Tableau Mobile has been created for users who want to work with Tableau on their mobile devices. In some cases, users may choose to employ a combination of these products to expand access and functionality.

 

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