Search Engine Optimization (SEO) Course



Course Details:

Length: 2 days

Price: $890/person (USD)

Group Price: Request Quote

Training Reviews

Course Features:

Live Instructor Teaching

Certificate of Completion

Courseware: Print

Hands-On Learning?: Yes

Software Lab Included?: N/A

Delivery Methods:

Live Online

Individuals and Groups
@ Your Location or Our Labs

Onsite for Teams

Group Teams
@ Your Organization

This is an instructor-led course. It is taught by an instructor live online or at organizations for groups.
For team training, we can teach onsite at your office or private live online.

How Online Classes Work? - Learn How Our Live Online Classes Work

 

Course Overview

Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on search engine optimization online course covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.


Register Early: Registration Deadline is 2 Weeks Prior to Class Start.


Course Topics

Introduction to the Updated edition - 10

Chapter 1. Introduction to how Google works - 10
Old-school methods that no longer work.
Google updates and how to survive them.
Authority, trust, relevance & user behavior, Four new powerful SEO strategies explained.
How Google ranks sites right now -Google's newest top 10 ranking factors revealed.
Google's new use of machine learning technology to power the search results.
Google's game-changing Mobile-First Index.
How to stay ahead of Google's updates.

Chapter 2. Keyword research. The most important step of SEO - 25
Why is keyword research so important?
What exactly is a keyword?
How to find keywords for easy rankings.

Chapter 3. On-page SEO. How to let Google know what your page is about - 41
How to structure your site for easy and automatic SEO.
How to make Google pick up the key words you want.
How to get more people clicking on your rankings in Google.
Site load speed -Google magic dust.
The usual suspects -sitemaps.xml and robots.txt.
Duplicate content- canonical tags and other fun.
Usability -the new SEO explained.
Mobile support -important SEO explained in simple terms.
Google's Search Quality Guidelines-and how to use them to your advantage.
Readability -SEO for the future.
How to accelerate traffic and rankings with content marketing.
HTTPS & SSL up grade checklist.
User Behavior Optimization-how to use Google's machine learning technology to your advantage.

Chapter 4. Link building. How to rank extremely high on Google - 80
Why is link building so important?
The dirty little secret no one wants to tell you about link building.
How to acquire links and what to avoid in link building.
Anchor text. What's all the fuss?
Simple to advanced link building strategies.
Link outreach - scaling up high quality link building campaigns.
How to get links from major news outlets for free.
Additional link building opportunities.

Chapter 5. Social media & SEO - 110
Is social media important for SEO?
Facebook & SEO.
Twitter & SEO.
Other social networks.
Social media analytics.

Chapter 6. Web analytics in a nutshell. How to measure your Success - 117
Tracking your search rankings.
Why use Google Analy tics?
How to use Google Analytics.
Acquisition.
Organic Search report.
Segments.
Common web analytics terms explained.
Call tracking -powerful analytics for every business.
Other web analytics tools.

Chapter 7. Troubleshooting common SEO problems & how to fix them - 129
What to do when your site is not listed in Google at all.
What to do when your business is not ranking for your own business name.
What to do when your rankings have dropped off.
How to seek professional help for free.

Chapter 8. Local SEO. SO for local businesses - 135
Why use local SEO?
How to rank high with local SEO.
Getting started with local SEO.
Building citations.
Building reviews.
Supercharging local SEO with photos and videos.
Local SO ranking checklist & essential resources.

Chapter 9. How to dominate search with Rich Results. Structured data, JSON-LD, Facebook Open Graph & More - 146
What are rich snippets?
Why you need to focus on rich results.
Why use Structured Data and JSON-LD?
How to get started with JSON-LD.
How to target featured snippet rankings in Google's search results.
How to target "People also ask" and question-based rich results.
Voice search SE and Google's Speakable structured data.
Facebook Open Graph.

Chapter 10. Powerful SEO tools - 158
Research tools.
Optimization tools.
Link building tools.
Web analytics tools.

Bonus Chapter 1: Google's algorithm updates - 170
Google's BERT update -Google finally learns how humans speak.
Google's best practices for marketing and SO during COVID.
Google's Page Experience Update and New Ranking Factors - The Core Web Vitals.
Google's July 2021 Core Update.
Google's July 2021 Link Spam Update.
Google's Cookieless Tracking Update.
Keeping up-to-date with Google's updates.
Google's 2022 updates - what's on the horizon?
Bonus chapter 2: The quick and dirty guide to pay-per-click advertising with Google Ads.
Why bother with pay-per-click advertising?
Which is the best PPC provider to start with?
Ensuring success with research and a plan.
How to choose the right kind of keywords.
Structuring your campaign with ad groups.
How to crush the competition with killer text ads.
How much to pay for keywords.
Google Ads settings for getting started.
Optimization tips for tweaking your campaign for better profit.
Using Accelerated Mobile Pages in Google Ads campaigns to accelerate your sales.
Further Google Ads resources.

Final thoughts & tips.


Start your training today!