Google Analytics 4 eLearning Bundle Course



Course Details:

Length: 5 courses

Access Length: 6 months

Price: $400/person (USD)

Bulk Pricing: 10+ Contact Us

Course Features:

Instant Access After Purchase

Lecture by Recorded Video

Stop and Start as Needed

Certificate of Completion

Software Lab Included?: No
(Cloud Based)

Delivery Method:

Self-Paced Online

Individuals and Groups
@ Your Location

 


Course Overview

Unravel the Mystery of Google Analytics 4: Master Insights for Digital Product Success!

Tired of feeling lost in your website data? Google Analytics 4 (GA4) is here to revolutionize your understanding of user behavior and unlock actionable insights for skyrocketing your digital product performance.

This comprehensive eLearning course dives deep into the cutting-edge world of GA4, empowering you to:

  • Navigate the revamped interface and data model with confidence
  • Unlock powerful enterprise features like BigQuery integration, funnels, and unsampled data - for free!
  • Craft laser-focused goals and track conversions that matter most
  • Uncover hidden user trends through in-depth reporting and analysis
  • Optimize your digital products based on data-driven insights
  • Start Preparing for the Google Analytics exam with expert guidance

No prior GA experience? No problem! We'll guide you through the fundamentals:

  • Demystifying digital products and Google's ecosystem
  • Grasping the key differences between GA4 and its predecessor
  • Setting up GA4 seamlessly for accurate data collection

Ready to go hands-on? Buckle up! We'll equip you with practical skills through:

  • Interactive demos and walkthroughs on the GA4 console
  • Step-by-step instructions for setting up custom events and conversions
  • Advanced techniques for unlocking even deeper insights with BigQuery
  • Expert tips and tricks to maximize your data analysis efficiency

Investing in GA4 mastery is an investment in your digital future. Enroll today and start turning data into success!

Also Included - 4 Courses: An Essential Career Skills Pack with 4 courses in key areas for career management and growth, including Time Management, Digital Skills, Creativity and Soft Skills.

 


Course Notes


eLearning Training Delivery Method

How It Works

This self-paced online course lets you learn independently at your own pace through Certstaffix Training's easy-to-use platform.

  • Learn at your own pace - Start and stop as it is convenient for you. Pick up where you left off.
  • Lecture utilizing video and recorded screenshots
  • 6-month subscription length
  • Instant Access After Purchase

Have more than 10 students needing this course? Contact Us for bulk pricing.

Learning Objectives:
  • Master GA4 fundamentals: Understand the key differences from GA3, navigate the interface, and set up GA4 effectively.
  • Unlock actionable insights: Utilize reporting tools to analyze user behavior, track conversions, and identify key performance indicators (KPIs).
  • Optimize digital products: Leverage data-driven insights to improve user experience, increase engagement, and boost conversions.
  • Master advanced features: Utilize BigQuery integration, custom events, and funnels for deeper data analysis and customization.
  • Prepare for Google Analytics certification: Gain the knowledge and skills required to pass the exam and validate your expertise.
  • Develop data-driven decision-making: Learn to interpret data, draw conclusions, and translate insights into actionable strategies.
  • Stay up-to-date: Maintain proficiency with ongoing support and access to evolving resources as GA4 continues to develop.
Target Audience

This course caters to a wide range of individuals seeking to gain valuable insights from their digital products using Google Analytics 4 (GA4):

Digital Marketers and Analysts:
  • Professionals responsible for website traffic analysis, user behavior understanding, and campaign performance optimization.
  • Individuals looking to leverage GA4's advanced features like BigQuery integration and unsampled data.
  • Those seeking to prepare for and pass the Google Analytics certification exam.
Business Owners and Entrepreneurs:
  • Individuals who want to gain deeper insights into their website audiences and make data-driven decisions to improve product performance.
  • Owners looking to track conversions and measure the effectiveness of their marketing efforts.
Product Managers and Developers:
  • Professionals responsible for developing and optimizing digital products, seeking to understand user behavior and usage patterns.
  • Individuals aiming to integrate GA4 data into their development process for data-driven product improvement.
Ecommerce Professionals:
  • Individuals involved in online sales and marketing, seeking to track customer journeys, analyze purchase behavior, and optimize conversion rates.
Additional Audiences:
  • Marketing students and recent graduates seeking to equip themselves with the latest web analytics skills.
  • Individuals with basic web analytics knowledge looking to upgrade their skills to GA4.
Key Features
  • Audio Narration
  • Video
  • Inline Activities
  • Exercises
  • Supplemental Resources
  • Assessment
Languages
  • Audio/Video/Course Text: American English.
  • Subtitles (Closed Caption): N/A.
Course Duration
  • Google Analytics 4: 3 hrs 5 min
  • Essential Career Skills Pack: 2 hrs 23 min

 


Course Topics

Google Analytics 4

Course Duration - 3 hrs 5 min

You'll learn how to set up GA4 to provide comprehensive and actionable insights—and discover tips and tricks to help you articulate your goals, increase conversions, and use your digital products to improve your business. Focusing on the reporting sections within GA4 that have the greatest impact on digital products, you'll find out how to get to the relevant data, analyze it, and even export it outside GA4 to investigate further with BigQuery.

If you're interested in taking the Google Analytics exam, you'll also get a concise reference guide and practice questions to help you prepare.

Course Objectives:
Course Objectives:
  • Understand the role of digital products and Google Analytics in business success.
  • Gain a comprehensive overview of Google Analytics 4 (GA4), its key features, and its differences from GA3.
  • Confidently set up and configure GA4 for effective data collection and analysis.
  • Utilize various reporting options within GA4, including lifecycle reports, custom events, conversions, audiences, and Explorations.
  • Master hands-on skills like installing GA4 on a live site, setting up custom events, analyzing data, and exporting data to BigQuery for further investigation.
  • Learn how to leverage GA4 data for audience insights, advertising campaign optimization, and Google Signals integration.
  • Develop the ability to articulate digital product goals and identify relevant metrics for measurement within GA4.
  • Gain practical strategies for using GA4 data to improve conversion rates and enhance the performance of digital products.
  • Prepare for the Google Analytics certification exam with provided resources and practice questions.
  • Expand your knowledge base by accessing additional resources and exploring advanced topics related to GA4.
Detailed Course Outline:
Detailed Course Outline:
Module 1 - Google Analytics 4 - Course Overview
  • 1.0 About Google Analytics 4
  • 1.1 Course Intro Welcome
  • 1.2 Instructor Intro
Module 2 - Fundamentals of Google Analytics
  • 2.1 What is a Digital Product
  • 2.2 Google Market Platform
  • 2.3 Google Analytics Overview
  • 2.4 Google Analytics 4 Overview
  • 2.5 Whiteboad Discussion-How Does GA Work
  • 2.6 Comparing GA3 to GA4
  • 2.7 Whiteboard Compare Data Models
  • 2.8 Demo- GA Console Walkthru
  • 2.9 Admin Panel
  • 2.10 Demo Admin Panel
  • 2.11 Tag Manager
  • 2.12 Demo Tag Manager
  • 2.13 Segment Review
  • 2.14 Segment Review Questions
Module 3 - Advanced Topics with Google Analytics
  • 3.1 Upgrading and Running Parallel
  • 3.2 Whiteboard Discussion - Parallel
  • 3.3 Demo Console Parallel
  • 3.4 Hands on Demo - Install GA4 on a Live Site
  • 3.5 Understand Reporting Options, Lifecycle Collections
  • 3.6 Hands on Demo - Exploring reports
  • 3.7 Hands on Demo - Set up GA4 Custom Events
  • 3.8 Hands on Demo - Conversions, Audiences, DebugView
  • 3.9 Hands on Demo - Advertising
  • 3.10 Hands on Demo - Explorations:Insights
  • 3.11 Hands on Demo - Lifecycle and Users
  • 3.12 Google Big Query Connections
  • 3.13 Demo - BigQuery Data Integrations
  • 3.14 Google Ads
  • 3.15 Demo - Google Ads
  • 3.16 Google Signals
  • 3.17 Demo - Google Signals
  • 3.18 Certification Options
  • 3.19 Segment Summary
  • 3.20 Review Questions
  • 3.21 Resources
  • 3.22 Course Closeout

 


 


Essential Career Skills Pack


Productivity and Time Management

Course Duration - 30 min

It seems that there is never enough time in the day. But, since we all get the same 24 hours, why is it that some people achieve so much more with their time than others? This course will explain how to plan and prioritize tasks, so that we can make the most of the limited time we have. By using the time-management techniques in this course, you can improve your ability to function more effectively – even when time is tight and pressures are high. So, by the end of the course you will have the knowledge, skills and confidence to be an effective manager of your time.

Course Objectives:
Course Objectives:
  • Set your priorities to better manage your time
  • Improve your productivity by sharpening your focus and multitasking effectively
Detailed Course Outline:
Detailed Course Outline:
  • Productiity & Time Management
  • Prioritization
  • Getting Things Done
  • Procrastination
  • Multitasking & Focus
  • Summary


 

Basic Digital Skills

Course Duration - 13 min

With the rise of digital transformation and technology, having a basic digital literacy is essential for all types of jobs, regardless of the industry. To stay competitive and be successful in the workplace, enhancing your digital skills should be a top priority.

Course Objectives:
Course Objectives:
  • Recall the essential digital skills framework
  • Elaborate on the toolkit of essential digital skills
  • Identify how to develop or improve your digital skills
Detailed Course Outline:
Detailed Course Outline:
  • The Essential Digital Skills Framework
  • The Toolkit of Essential Digital Skills
  • Developing Digital Skills
  • Summary


 

4 Ways to Boost Creativity

Course Duration - 30 min

The digital economy is opening up ways for everyone to be creative. It doesn’t just mean being artistic – it’s more about ideas, solutions, alternatives, incremental improvements. Peter Quarry and Eve Ash discuss ways that mental capacity can be developed, perspectives changed, group power leveraged and making things actually happen.

Course Objectives:
Course Objectives:
  • Define creativity
  • Think outside the box
  • Develop the right mental attitude
  • Leverage the power of groups
  • Ensure managers make it happen
Detailed Course Outline:
Detailed Course Outline:
  • What is Creativity at Work?
  • Learn to Think Outside the box
  • Develop the Right Mental Capacity
  • Laverage the Power of Groups
  • Ensure Managers Make It Happen
  • Summary


 

The 11 Essential Career Soft Skills

Course Duration - 1 hr 10 min

Soft Skills are the traits, characteristics, habits, and skills needed to survive and thrive in the modern work world. Soft skills aren't usually taught in school, but you will learn them all here in this course. Are you someone that other people in your organization and industry like to work with, collaborate with and partner with? Are you seen as a valuable asset to any new project that comes along?

This soft skills training course will teach you how to develop the skills that can make the difference between a lackluster career that tops out at middle management versus one that lands you in the executive suite. Or to wherever you define career success. So many soft skills seem like common sense at first glance, but they are not commonly applied by most workers. This soft skills training course will give you an edge over your competitors. It will also make your job, your career and your life more rewarding and enjoyable.

Course Objectives:
Course Objectives:
  • Understand how to be a great communicator
  • Become a stronger listene
  • Appear professional to co-workers and bosses of all ages
  • Avoid common career blunders that often end careers
  • Manage expectations for bosses and colleagues
  • Position yourself for promotions
  • Make technology your asset, even if you are afraid of technology
  • Avoid the Not My Job Syndrome
  • Develop EQ to Match Your IQ
  • Develop leadership qualities
Detailed Course Outline:
Detailed Course Outline:
  • Introduction
  • The Soft Tech Savvy Way to Always Be Essential
  • Not My Job, And I Am Happy to Do It
  • You Can Become a Master Communicator
  • Feedback Video for The 11 Essential Career Soft Skills
  • Become a Leader Without the Title or Formal Authority
  • Your EQ Will Beat a Higher IQ
  • Building Your Winning Team
  • Make Every One of Your Seconds Count
  • Unleash Your Inner Anthony Robbins
  • Avoid Being Uncool
  • Clothes Can Still Make or Break Your Career
  • Conclusion The 11 Essential Career Soft Skills
  • Extra: Developing Your Career Secret Sauce

 



 


Related Google Analytics Information:

How Much Do Google Analytics Training Courses Cost?

Public instructor-led Google Analytics course prices start at $890 per student. Group training discounts are available.

Self-Paced Google Analytics eLearning courses cost $400 at the starting point per student. Group purchase discounts are available.

What Google Analytics Skills Should I Learn?

A: If you are wondering what Google Analytics skills are important to learn, we've written a Google Analytics Skills and Learning Guide that maps out Google Analytics skills that are key to master and which of our courses teaches each skill.

Read Our Google Analytics Skills and Learning Guide

Is Google Analytics easy to learn?

A: Google Analytics is a powerful tool that can help you track and analyze your website's traffic. However, it can be difficult to learn if you don't have any experience with web analytics. Fortunately, there are plenty of resources available to help you get started, including online courses and tutorials. With a little effort, you can quickly learn how to use Google Analytics to your advantage.

How do I start learning Google Analytics?

A: There are a few different ways that you can start learning Google Analytics. One way is to find free online resources that will teach you the basics of the platform. You can also sign up for a paid Google Analytics course or tutorial that will provide you with more in-depth knowledge. Finally, another option is to book a corporate group training session offered by Certstaffix Training. Whichever route you choose, make sure to take advantage of all the resources available to you so that you can become a master of Google Analytics!

How long will it take to learn Google Analytics?

A: Learning Google Analytics can take some time, depending on your level of experience and comfort with the service. However, most people should be able to learn the basics within a few weeks. It depends on how much time & effort you are willing to put in. Once you have a handle on the basics, you can begin to explore the more advanced features of Google Analytics and really start to get the most out of the service.

What are the top Google Analytics skills?

A: There are many skills that are important for Google Analytics users, but some skills are more essential than others. Here are the top five Google Analytics skills that every user should master:

Top Google Analytics Skills

1. Setting up goals and tracking conversions: Without goals, it’s difficult to measure success in Google Analytics. Goals can be used to track conversions, such as sales or sign-ups, and give you insight into which areas of your website or marketing campaigns are most effective.

2. Creating custom reports: Custom reports allow you to segment and analyze your data in exactly the way you want. This can be extremely useful for pinpointing areas of your website or campaigns that need improvement.

3. Using filters: Filters let you include or exclude certain data from your reports. This can be helpful for focusing on specific areas of interest or excluding irrelevant data.

4. Interpreting data: Data interpretation is essential for making informed decisions about your website or marketing campaigns. Google Analytics can provide a lot of data, but it’s up to you to make sense of it and draw conclusions about what it means for your business.

5. Troubleshooting tracking issues: Tracking issues can cause problems with your data in Google Analytics. It’s important to be able to identify and fix these issues so that your data is accurate and reliable.

Mastering these skills will help you get the most out of Google Analytics and make better decisions about your website.

Where Can I Learn More About Google Analytics?

Google Analytics Blogs

Google Analytics User Groups

Google Analytics Online Forums

Explore Google Analytics Training Classes Near Me:

Certstaffix Training provides Google Analytics classes near me or online, depending on the number of students involved. We offer online courses for individual learners, as well as in person classes at your office for corporate groups. Our trainers are highly experienced professionals with the expertise necessary to help you gain a thorough understanding of Google Analytics concepts and tools. With our courses available online for individuals or in person for corporate groups, it's easy to develop your Google Analytics skills. Start learning today and see how Certstaffix Training can help you reach your goals.







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